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The game has already attracted 300 million users and continues to alarm the authorities.
Hamster Kombat, a Telegram game launched in March of this year, unexpectedly came to the attention of Iranian military leaders.
According to the creators, the number of players has already exceeded 300 million people. Although it is impossible to verify this figure, the scale of distribution of the game is indicated by impressive indicators in social networks: 53 million subscribers in the Telegram channel, almost 35 million on YouTube and 12 million on Twitter.
The popularity of Hamster Kombat was so high that in June, one of Iran's military leaders accused the game of distracting voters during the country's elections. He called it a tool of the West's "soft war" against the Iranian theocracy.
Anonymous developers of the game strongly reject any accusations of links to the US government or interference in the election. They even joked about sending a "confirmation email from the CIA's email address" to allay their suspicions.
The creators of "Hamster Kombat" opened the veil of secrecy, telling a little about themselves: they have been working in the professional gaming industry for 15 years, mining and trading bitcoin since its price did not exceed $ 100. The project team consists of 50 people working remotely without an office. The idea for the game came to them in January of this year.
When asked why hamsters were chosen as the main characters, the developers simply replied: "We love hamsters! Plus, some of our team members had these cute pets as kids."
At first glance, the gameplay is primitive: players tap on the screen to earn virtual coins. However, developers have implemented many mechanisms to encourage users to attract new participants. You can get coins for inviting friends, watching videos on YouTube, subscribing to the Telegram channel, and so on.
The creators monitor world events on a daily basis and include them in the gameplay. So, when a flood occurred in Dubai during a crypto conference, a card reflecting this event appeared in the game.
"Hamster Kombat" offers players many options for developing a virtual crypto exchange. You can invest in a development team, create an NFT metaverse, or get a license to work in Nigeria. These options often require players to learn more about the world of cryptocurrencies.
When creating the game, the developers drew inspiration from several sources. First, they evaluated the potential of Telegram's "mini-app" ecosystem, considering it a future mega-platform. Secondly, they were inspired by the success of the game "Notcoin", launched on Telegram in early January. Finally, they adopted the viral distribution mechanisms used in TikTok.
The creators see their game not just as entertainment, but as a way to introduce a wide audience to the concepts of Web3 and blockchain. In a recently published white paper, they promised to conduct "the largest airdrop of HMSTR tokens in the history of cryptocurrencies."
The project is already making a considerable profit. They earn money from in-game advertising, monetization of YouTube channels, and share the proceeds from promotion in Telegram with channel owners. This multi-channel business model sets Hamster Kombat apart from many other crypto projects that often face sustainability challenges.
Experts believe that "Hamster Kombat" can become a kind of "Trojan horse" to attract people to the world of cryptocurrencies. David Nage, portfolio manager at Web3 venture capital firm Arca, compares the game to entering a shopping mall. In his opinion, now everyone will be watching the further actions of users: whether they will go to the mini-app store, whether they will start using social-fi or DeFi applications.
Source
Hamster Kombat, a Telegram game launched in March of this year, unexpectedly came to the attention of Iranian military leaders.
According to the creators, the number of players has already exceeded 300 million people. Although it is impossible to verify this figure, the scale of distribution of the game is indicated by impressive indicators in social networks: 53 million subscribers in the Telegram channel, almost 35 million on YouTube and 12 million on Twitter.
The popularity of Hamster Kombat was so high that in June, one of Iran's military leaders accused the game of distracting voters during the country's elections. He called it a tool of the West's "soft war" against the Iranian theocracy.
Anonymous developers of the game strongly reject any accusations of links to the US government or interference in the election. They even joked about sending a "confirmation email from the CIA's email address" to allay their suspicions.
The creators of "Hamster Kombat" opened the veil of secrecy, telling a little about themselves: they have been working in the professional gaming industry for 15 years, mining and trading bitcoin since its price did not exceed $ 100. The project team consists of 50 people working remotely without an office. The idea for the game came to them in January of this year.
When asked why hamsters were chosen as the main characters, the developers simply replied: "We love hamsters! Plus, some of our team members had these cute pets as kids."
At first glance, the gameplay is primitive: players tap on the screen to earn virtual coins. However, developers have implemented many mechanisms to encourage users to attract new participants. You can get coins for inviting friends, watching videos on YouTube, subscribing to the Telegram channel, and so on.
The creators monitor world events on a daily basis and include them in the gameplay. So, when a flood occurred in Dubai during a crypto conference, a card reflecting this event appeared in the game.
"Hamster Kombat" offers players many options for developing a virtual crypto exchange. You can invest in a development team, create an NFT metaverse, or get a license to work in Nigeria. These options often require players to learn more about the world of cryptocurrencies.
When creating the game, the developers drew inspiration from several sources. First, they evaluated the potential of Telegram's "mini-app" ecosystem, considering it a future mega-platform. Secondly, they were inspired by the success of the game "Notcoin", launched on Telegram in early January. Finally, they adopted the viral distribution mechanisms used in TikTok.
The creators see their game not just as entertainment, but as a way to introduce a wide audience to the concepts of Web3 and blockchain. In a recently published white paper, they promised to conduct "the largest airdrop of HMSTR tokens in the history of cryptocurrencies."
The project is already making a considerable profit. They earn money from in-game advertising, monetization of YouTube channels, and share the proceeds from promotion in Telegram with channel owners. This multi-channel business model sets Hamster Kombat apart from many other crypto projects that often face sustainability challenges.
Experts believe that "Hamster Kombat" can become a kind of "Trojan horse" to attract people to the world of cryptocurrencies. David Nage, portfolio manager at Web3 venture capital firm Arca, compares the game to entering a shopping mall. In his opinion, now everyone will be watching the further actions of users: whether they will go to the mini-app store, whether they will start using social-fi or DeFi applications.
Source
