Scam Artists: how do cyber attacks affect our psyche?

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Gen Digital tested how hacker victims feel when they recall their experiences.

Gen Digital, a company that develops products for cyber defense and digital privacy, has launched an educational campaign called "Scam Artists", which clearly demonstrates the impact of cybercrime on the human brain. The project is based on the old saying "life imitates art", which, according to the creators, applies to all spheres of life.

During the experiment, three people who were victims of cybercrime were asked to recall their experiences. At the same time, their brain activity was recorded using electroencephalography (EEG). Participants were connected to machines that recorded brain responses before, during, and after memories of cyberattacks. The data obtained was converted into visual images that reflect bursts of brain activity associated with stress, anxiety, and uncertainty.

Lynn Beatty, a victim of identity theft, was diagnosed with three different brain states:
  1. Calmness
  2. Anxiety and stress when remembering the experience
  3. Returning to calm after the participant was told about ways to protect against cyber threats

Psychologist Lee Chambers, who participated in the project, noted that such experiences can have long-term consequences and significantly affect a person's quality of life. The campaign also aims to show why people sometimes ignore the rules of online security, relying on their intuition.

In parallel with this research, Gen Digital studied the public's attitude to cyber threats and methods of protecting against them. The results showed that 58% of Americans and Britons are aware that they may become victims of cybercriminals. However, 42% of respondents still consider themselves invulnerable.

So, victims of Internet crimes were most likely to experience stress and anger. Separately, it is noted that only half of all respondents used any means of protection against cyber threats.

"Scam Artists" not only demonstrates the negative psychological impact of cybercrime on the human brain, but also shows how cybersecurity measures can improve the psychological state of users.

This project is part of Gen Digital's broader cybersecurity awareness initiative. The company develops technology solutions under the Norton, Avast, LifeLock, Avira and AVG brands, aiming to provide users with a secure interaction with the digital world.

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