Tomcat
Professional
- Messages
- 2,689
- Reaction score
- 963
- Points
- 113
Companies interested in increasing customer loyalty and maintaining their interest in the goods and services offered often order the production of bonus cards.
The main purpose of such a plastic card is to accumulate points or bonuses, which the client can then spend on the purchase of goods or services.
The principles of operation of many large companies offer various concepts for using bonuses:
Bonus plastic cards can also be applied:
In what areas are bonus plastic cards most often used?
Beauty salons
When using a bonus card in a beauty salon, a client can receive a discount or a refund of part of the cost of a paid service in the form of special points.
If bonuses are accumulated on such a card, then with their help the client can pay for the services of the beauty salon in full (most often such a program does not provide for the possibility of partial payment by points).
For greater benefit, such cards can be transferred to close relatives, friends, which contributes to the expansion of the client base of the beauty salon.
Points are usually not awarded when payments are made using gift certificates.
Online stores
Bonus and discount cards are widely used in online stores. They allow customers to receive a discount depending on the volume of previously purchased products.
Also, the owners of such cards receive notifications about ongoing promotions, sales.
Airlines
The owner of such a bonus card can use additional services, for example, to fly premium class, enjoy the benefits of luxury service.
Boutiques
When making a purchase for a certain amount in a clothing boutique, a discount card is issued. With the next purchases, the client will be able to receive the set amount of the discount. Often, the increase in the size of the discount occurs on a birthday and within 7 days before and after it.
Communication shops
In this industry, most often bonuses are credited to a club card in the form of a certain percentage of the amount of purchases. They can then be spent on other purchases.
Optics Salon Chains
Usually points are accumulated in optics salons in stages. At the first purchase, the customer receives a card, where subsequent purchases are then marked. Upon reaching the set number of purchases, the client can receive a gift. This privilege encourages customers to shop more often.
The main purpose of such a plastic card is to accumulate points or bonuses, which the client can then spend on the purchase of goods or services.
The principles of operation of many large companies offer various concepts for using bonuses:
- an increase in the discount, which occurs with the accumulation of a certain number of bonuses;
- the ability to convert bonuses into cash, which can then be spent on purchases in certain stores and retail outlets;
- distribution of gifts, incentive prizes to cardholders.
Bonus plastic cards can also be applied:
- magnetic stripes;
- individual data;
- barcode;
- embossing;
- etc.
In what areas are bonus plastic cards most often used?
Beauty salons
When using a bonus card in a beauty salon, a client can receive a discount or a refund of part of the cost of a paid service in the form of special points.
If bonuses are accumulated on such a card, then with their help the client can pay for the services of the beauty salon in full (most often such a program does not provide for the possibility of partial payment by points).
For greater benefit, such cards can be transferred to close relatives, friends, which contributes to the expansion of the client base of the beauty salon.
Points are usually not awarded when payments are made using gift certificates.
Online stores
Bonus and discount cards are widely used in online stores. They allow customers to receive a discount depending on the volume of previously purchased products.
Also, the owners of such cards receive notifications about ongoing promotions, sales.
Airlines
The owner of such a bonus card can use additional services, for example, to fly premium class, enjoy the benefits of luxury service.
Boutiques
When making a purchase for a certain amount in a clothing boutique, a discount card is issued. With the next purchases, the client will be able to receive the set amount of the discount. Often, the increase in the size of the discount occurs on a birthday and within 7 days before and after it.
Communication shops
In this industry, most often bonuses are credited to a club card in the form of a certain percentage of the amount of purchases. They can then be spent on other purchases.
- Holders of these cards receive special offers based on past purchases and their preferences.
- Some salons offer a reward system.
Optics Salon Chains
Usually points are accumulated in optics salons in stages. At the first purchase, the customer receives a card, where subsequent purchases are then marked. Upon reaching the set number of purchases, the client can receive a gift. This privilege encourages customers to shop more often.
