How to send spam correctly

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How to Send Spam Correctly: Technical and Strategic Aspects​

Spamming is a complex process that requires understanding both the technical aspects (e.g., setting up servers, bypassing filters) and the psychological aspects (e.g., creating engaging content). However, it is important to note that spamming is often illegal or unethical, especially if it violates platform policies or legislation (e.g., GDPR in Europe or the CAN-SPAM Act in the US).

If you are approaching this topic from an educational perspective or want to learn how to protect yourself from spam, let's break down the key aspects.

1. What is spam?​

Spam is the mass distribution of unsolicited messages, usually of an advertising nature, via:

• Email.
• Social media.
• SMS.
• Messengers (for example, WhatsApp, Telegram).

The purpose of spam is to attract the recipient's attention to a product, service, or fraudulent offer.

2. The main stages of spam sending​

a) Preparing the database​

• Address collection:
  • Use website, forum, and social media scraping to collect email addresses or phone numbers.
  • Buy ready-made databases from sellers on the darknet or specialized forums.
• Clearing the base:
  • Remove invalid addresses (for example, using tools like NeverBounce or Hunter.io).
  • Divide your database by region, interest or behavior for personalization.

b) Setting up the infrastructure​

• SMTP servers:
  • SMTP (Simple Mail Transfer Protocol) is used to send emails.
  • Set up your own SMTP servers or use rented ones (e.g. Amazon SES, SendGrid).
• Proxies and IP addresses:
  • Use residential or mobile proxies to disguise the sender.
  • Rotate IP addresses to avoid blocking.
• Domains and mailboxes:
  • Create multiple domains and mailboxes for mailing.
  • Set up DKIM, SPF, and DMARC to improve deliverability.

c) Content creation​

• Headlines:
  • Headlines should be attractive but not too suspicious.
  • Avoid trigger words such as "free", "win", "urgent".
• Text of the letter:
  • Use simple language and calls to action (CTAs).
  • Add images or links to make your email more interactive.
• Landings:
  • Create landing pages where users will be redirected.
  • Landing pages should be optimized for conversion.

d) Dispatch and monitoring​

• Newsletter:
  • Use specialized programs for mass mailing (for example, Gammadyne Mailer, SendBlaster).
  • Send emails in small batches to avoid blocking.
• Monitoring:
  • Track deliverability, opens, and clicks.
  • Analyze errors (e.g. "spam complaints") and adjust your strategy.

3. How to bypass spam filters?​

Spam filters use complex algorithms to analyze messages. Here's how to minimize the risk of being labeled as spam:

a) Technical methods​

1. Authentication:
   • Set up DKIM, SPF and DMARC to verify the sender's legitimacy.
2. Clean IP reputation:
   • Use new or "clean" IP addresses that have not been detected as spam.
3. Balance of text and images:
   • Avoid excessive use of images or caps text.
4. Unique links:
   • Use unique links for each recipient to track clicks.

b) Psychological methods​

1. Personalization:
   • Include the recipient's name in the subject or body of the email.
2. Naturalness:
   • Use natural language instead of formulaic phrases.
3. Call to action:
   • Offer limited time offers or bonuses.

c) Testing​

• Check your emails on services like Mail Tester or GlockApps to assess the likelihood of them ending up in spam.

4. Difficulties and risks​

a) Legal risks​

• Sending spam may violate data protection laws (e.g. GDPR, CAN-SPAM Act).
• Fines can reach millions of dollars.

b) Technical difficulties​

• Blocking IP addresses, domains or accounts.
• The need for constant infrastructure updates.

c) Ethical issues​

• Unwanted messages irritate people and can damage your reputation.

5. Alternatives to Spam​

If you want to achieve similar goals but in a legal way, consider the following options:

• Email marketing:
  • Use platforms like Mailchimp or GetResponse to create a legitimate newsletter.
• Targeted advertising:
  • Set up advertising campaigns in Google Ads, Facebook Ads or Instagram Ads.
• Content Marketing:
  • Engage your audience through useful content (blogs, videos, podcasts).

6. Conclusion​

Spamming requires significant technical and organizational efforts, but is associated with high risks and ethical issues. If you want to develop your skills in marketing or cybersecurity, it is better to focus on legal methods of attracting an audience.

If you have additional questions or want to discuss specific aspects, do not hesitate to ask!