Apple vs all: Tech giants demand freedom of payments in the App Store

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Meta, Microsoft, X supported Epic Games in the war with the Apple monopoly.

The epic battle between Apple and the biggest tech companies is heating up with renewed vigor. Meta*, Microsoft, X (formerly Twitter) and Match Group have officially entered into a protracted legal dispute between Apple and Epic Games on the latter's side. The reason is Apple's tight control over its App Store.

The focus of this confrontation is the commission of up to 30% that Apple charges developers for in-game in-app purchases, as well as restrictions that, according to companies, suppress competition and innovation in the market. It is this monopolistic system that Epic Games challenged in its 2020 lawsuit.

The key point of the initial accusation was the Apple giant's bans on developers using alternative, more profitable payment methods outside the App Store. In September 2021, the court recognized Apple's policy as anti-competitive, and banned the company from boycotting external payment resources.

App owners took this ruling as a victory, allowing them to avoid high fees. However, according to new court documents , the company did not comply with the regulations properly.

In the amicus briefs (letters from "friends of the court"), it is claimed that Apple has introduced new requirements and restrictions on payments, which negates the goals of the original injunction.

Amicus briefings are letters from third parties who are not directly involved in the case, but are interested in its outcome and express their legal position. Obviously, the authors of these documents were Meta, Microsoft, X (formerly Twitter) and Match Group, which supports Epic Games. Their activities, apps, and services are also directly affected by Apple's policies.

The next hearing in this case, which can reformat the rules of the game in digital markets and balance the interests of platform owners with the interests of developers and consumers, is scheduled for April 30. The future of the entire industry largely depends on the outcome of the trial.
 
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