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iCloud has become a billion-dollar trap not only for users but also for the company itself.
In the UK, Apple was sued. Which? claims that the company is forcing about 40 million users in the UK to use iCloud, and cloud storage prices are too high. If the court takes the side of consumers, Apple could pay compensation of £3 billion (about $3.78 billion) - about £70 ($88.4) per customer.
Apple denied the accusations and said that the use of iCloud is not mandatory. According to the company, many users choose third-party services, and transferring data to them is as easy as possible.
On Apple devices, you get a small amount of storage in the cloud for free, but you have to pay for more space. For example, 50 GB costs £0.99 per month, while 12 TB costs £54.99. At the same time, third-party services cannot fully work with Apple devices. The company explains this by concern for security, but experts note that restrictions also bring the corporation huge revenues.
"Which?" claims that since 2015, Apple has actually "closed" users in its ecosystem and inflated prices. The organization believes that such actions are unfair and violate consumer rights.
Representatives of "Which?" said that their goal is to return the overpaid money to consumers, punish the corporation and make the market fairer. Apple has already stated that it will defend its position in court. The company believes that its approach to iCloud does not violate the law. UK regulators have also launched their own investigation into the cloud services market. "Which?" hopes that Apple will resolve the problem without going to court and return the money to users.
At the same time, experts predict that such lawsuits will arise more often, especially due to the high cost of potential compensation. The lawsuit against Apple is part of a general trend where big tech companies face class action complaints, as was the case with Google and other industry giants. According to lawyers, such litigation could seriously affect the companies' business in the coming years.
Source
In the UK, Apple was sued. Which? claims that the company is forcing about 40 million users in the UK to use iCloud, and cloud storage prices are too high. If the court takes the side of consumers, Apple could pay compensation of £3 billion (about $3.78 billion) - about £70 ($88.4) per customer.
Apple denied the accusations and said that the use of iCloud is not mandatory. According to the company, many users choose third-party services, and transferring data to them is as easy as possible.
On Apple devices, you get a small amount of storage in the cloud for free, but you have to pay for more space. For example, 50 GB costs £0.99 per month, while 12 TB costs £54.99. At the same time, third-party services cannot fully work with Apple devices. The company explains this by concern for security, but experts note that restrictions also bring the corporation huge revenues.
"Which?" claims that since 2015, Apple has actually "closed" users in its ecosystem and inflated prices. The organization believes that such actions are unfair and violate consumer rights.
Representatives of "Which?" said that their goal is to return the overpaid money to consumers, punish the corporation and make the market fairer. Apple has already stated that it will defend its position in court. The company believes that its approach to iCloud does not violate the law. UK regulators have also launched their own investigation into the cloud services market. "Which?" hopes that Apple will resolve the problem without going to court and return the money to users.
At the same time, experts predict that such lawsuits will arise more often, especially due to the high cost of potential compensation. The lawsuit against Apple is part of a general trend where big tech companies face class action complaints, as was the case with Google and other industry giants. According to lawyers, such litigation could seriously affect the companies' business in the coming years.
Source