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The Dobra Corporation is tightening the criteria for indexing content.
10 years ago, the launch of a new WordPress blog was accompanied by almost instant indexing of content in Google. The search engine aimed to make all the information available to users as soon as possible, which was also beneficial for content creators. However, over time, the situation has changed, and now Google has become extremely selective in indexing issues.
With the increasing volume of low-quality content and manipulative SEO practices like link buying, Google has started introducing algorithm updates like Panda and Penguin. These measures were aimed at cleaning up search results from manipulation. Gradually, both the company itself and SEO specialists adapted to the new conditions, finding a balance between promoting high-quality content and complying with the rules.
In the process of fighting for quality improvement in SEO, a new principle has emerged: content is king. This meant that good content would always attract clicks and have a positive impact on ranking. However, in practice, it turned out that high-quality content itself does not always provide high positions in search results. Google's algorithms were not always able to detect good content, so high-quality content sometimes went unnoticed.
Back in 2018, with the release of GPT-1 from OpenAI, the future of content creation in the coming years became clear — artificial intelligence-generated content, almost indistinguishable from human content, became a reality. Now, in an environment where AI can create an infinite amount of text, Google has changed its strategy again.
Now Google has stopped trying to index the entire web space. Instead, it has become extremely selective, including only the content that it considers really necessary in indexing. This is affected by several factors:
Basically, Google indexes new content fairly quickly, so as not to miss out on important news or updates. However, after some time, this content may be de-indexed and remain so in the future. Getting initial indexing does not guarantee a long-term presence in search results.
Now users of the popular search engine may not find the necessary information through Google, even if it exists. For content creators, this means that just creating high-quality content isn't enough to gain visibility. You need to convince Google of its need for the index.
Thus, Google is gradually evolving from a comprehensive search engine to an exclusive catalog. In turn, content creators will face a new challenge — how to become visible if Google refuses to index most of their content. As a result, we are seeing a paradigm shift in the field of online publications, where quantity gives way to quality, and the reputation and authority of the source become key factors of visibility in the digital space.
Source
10 years ago, the launch of a new WordPress blog was accompanied by almost instant indexing of content in Google. The search engine aimed to make all the information available to users as soon as possible, which was also beneficial for content creators. However, over time, the situation has changed, and now Google has become extremely selective in indexing issues.
With the increasing volume of low-quality content and manipulative SEO practices like link buying, Google has started introducing algorithm updates like Panda and Penguin. These measures were aimed at cleaning up search results from manipulation. Gradually, both the company itself and SEO specialists adapted to the new conditions, finding a balance between promoting high-quality content and complying with the rules.
In the process of fighting for quality improvement in SEO, a new principle has emerged: content is king. This meant that good content would always attract clicks and have a positive impact on ranking. However, in practice, it turned out that high-quality content itself does not always provide high positions in search results. Google's algorithms were not always able to detect good content, so high-quality content sometimes went unnoticed.
Back in 2018, with the release of GPT-1 from OpenAI, the future of content creation in the coming years became clear — artificial intelligence-generated content, almost indistinguishable from human content, became a reality. Now, in an environment where AI can create an infinite amount of text, Google has changed its strategy again.
Now Google has stopped trying to index the entire web space. Instead, it has become extremely selective, including only the content that it considers really necessary in indexing. This is affected by several factors:
- Unique content. Google requires content to be truly new and fill in significant gaps in the index.
- Authority of the source. Sites that Google considers authoritative in their niche are more likely to be indexed.
- Brand recognition. Well-known brands see most of their content in the index, while smaller blogs face more stringent requirements.
Basically, Google indexes new content fairly quickly, so as not to miss out on important news or updates. However, after some time, this content may be de-indexed and remain so in the future. Getting initial indexing does not guarantee a long-term presence in search results.
Now users of the popular search engine may not find the necessary information through Google, even if it exists. For content creators, this means that just creating high-quality content isn't enough to gain visibility. You need to convince Google of its need for the index.
Thus, Google is gradually evolving from a comprehensive search engine to an exclusive catalog. In turn, content creators will face a new challenge — how to become visible if Google refuses to index most of their content. As a result, we are seeing a paradigm shift in the field of online publications, where quantity gives way to quality, and the reputation and authority of the source become key factors of visibility in the digital space.
Source
