The 9 Most Popular Idea Generation Techniques

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Known techniques to help you come up with a new idea
The main way to solve creative questions is to find new ideas. Finding them sometimes takes an incredible amount of resources, but it is not always possible to find the right solution. The presented techniques from well-known authors will help you better navigate the stream of thoughts and bring the cherished idea to a logical explanation.

Brainstorm
Posted by Alex Osborne.
The basic principle is to separate in time the generation of an idea and its criticism. Each participant puts forward ideas, others try to develop them, and the analysis of the solutions obtained is carried out later. Sometimes they use a "dumb" version of brainstorming - brainwriting, when ideas are written on a piece of paper, which the participants pass on to each other, bringing in new ideas that have arisen.

Six hats
The author is Edward de Bono.
The technique allows you to streamline the creative process by mentally putting on one of six colored hats. So, in a white person, he impartially analyzes numbers and facts, then puts on a black one and looks for a negative in everything. After that comes the turn of the yellow hat - looking for the positive sides of the problem. Wearing green, a person generates new ideas, and wearing red can afford emotional reactions. Finally, the blue summarizes the results.

Mind Maps
Posted by Tony Buzan.
In his opinion, creativity is associated with memory, which means that strengthening memory will also improve the quality of creative processes. However, the traditional notation system with headings and paragraphs discourages memorization. Buzan suggested placing the key concept in the center of the sheet, and writing down all the associations worth remembering on the branches emanating from the center. It is not forbidden to support thoughts graphically. The process of drawing a map contributes to the emergence of new associations, and the image of the resulting tree will remain in memory for a long time.

Synectics
By William Gordon.
Gordon believes that the main source of creativity is in the search for analogies. First you need to select an object and draw a table for its analogies. All direct analogies are recorded in the first column, and indirect analogies in the second (for example, the negation of the signs of the first column). Then you need to compare the goal, object and indirect analogies. Let's say the object is a pencil, the task is to expand the range. A direct analogy is a volume pencil, its negation is a flat pencil. The result will be a pencil-bookmark.

Focal Object Method
By Charles Whiting.
The idea is to combine the features of different objects in one subject. For example, they took an ordinary candle and the concept of "New Year". New Year is associated with a sparkling sparkler, this sign can be transferred to a candle. If you grind a Bengal candle into powder and add it to wax, you get a "New Year" candle with sparkling crumbs inside.

Morphological analysis
The author is Fritz Zwicky.
The object needs to be decomposed into components, select from them several essential characteristics, change them and try to connect again. The output will be a new object. For example, you need to come up with a business card for a perfume company. If you change the classic rectangular shape and the effect on the senses, you can get a triangular business card with a scent of perfume.

Indirect strategies
Written by Brian Eno and Peter Schmidt.
A deck of cards is taken, on which a set of commands is written (for example, "give free rein to anger", "steal the solution", etc.). When creating a new idea, you need to pull out the map and try to follow its instructions.

Bus, bed, bath
The method is based on the belief that a new idea not only ripens in the depths of the subconscious, but also actively breaks out. And in order for it to manifest itself, you just need not interfere with it. A new idea can come to mind anywhere, even in unsuitable places for this. A classic example is Archimedes with his bathroom.

Decoding
An incomprehensible inscription in a foreign language is taken - say, hieroglyphs. In the head of the person who is considering it, different associations will be born. One teacher, for example, “seeing” water and three circles, decided to open his own business and started delivering oysters.
 
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