SDK Segment: a tool for hidden monitoring of Twilio in apps

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Twilio is accused of illegally collecting user data.

A lawsuit was filed against Twilio claiming that Segment software from Twilio, which is built into mobile applications, collects user data without their consent.

The complaint alleges that the Twilio Segment SDK, used for data collection and analysis, allows Twilio to covertly collect sensitive user data in real time. This includes data such as the user's name, email address, mobile ad identifiers (MAID), information about the mobile device, including the model, OS version, and even the name of the mobile operator.

According to the developers, the SDK also collects data about user actions inside the app, including search queries, keystrokes, interactions with buttons and menus, and pages visited.

At the center of the lawsuit is the sleep and Meditation app Calm, which mentions data collection and transmission in its privacy policy, but does not specifically refer to Twilio or the Segment SDK. The plaintiffs emphasize that the data collected by the Calm app is particularly sensitive, as it relates to issues such as stress, anxiety and depression.

The main problem is that users of applications that have the Segment SDK embedded in them are not aware that their data is secretly transmitted to a third party. They are not provided with information about the presence of the SDK in the app, they do not consent to data collection, and they do not have the opportunity to refuse collection, which raises serious questions about the transparency and ethics of such actions. Representatives for Twilio and Calm declined to comment.

The charges against Twilio are reminiscent of another ongoing trial against Kochava, which began in 2022. Kochava, another data collection company, is accused of illegally collecting and selling user location data.

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