Guilds reject offer after offer until their demands are heard.
The union of actors of the film, television and radio industry of the United States rejected the latest contract offer from film studios, continuing the struggle to regulate the use of artificial intelligence in the entertainment industry.
SAG-AFTRA, as the Screen Actors Guild and the American Federation of Television and Radio Artists are abbreviated, has been in talks with the Alliance of Cinematographers and Television Producers (AMPTP) for several months, but an agreement that would suit everyone has not yet been reached.
"This morning, our negotiators formally responded to AMPTP's last, best and final 'offer," the union said in a statement on the X *platform. The main stumbling block still remains the conditions for using AI.
The use of AI is causing concern among media personalities. So, Scarlett Johansson, Tom Hanks and even the video blogger MrBeast, criticized the advertising, which without permission reproduces copies of their faces and voices, manipulated by artificial intelligence. Needless to say, they weren't paid for it either.
Actors fear that studios will start using scans of their appearance and voice to create realistic digital copies that can then be animated and used in film production, which will deprive live actors of work.
Moreover, the concerns of trade union members are not unfounded. AMPTP, which represents more than 350 American film production companies, has previously expressed a desire to scan actors from the highest salary category to create AI replicas. And it seems that the alliance continues to actively promote this demand, since it has not yet been possible to reach an agreement.
The striking union insists on compensation for every use of audiovisual images of actors, not to mention the banal permission to use their appearance and voice. Moreover, both from live performers and from relatives of those who have already died.
In September, members of the Screenwriters Guild of America ended their 148-day strike by agreeing to a new contract with AMPTP, successfully achieving salary increases and limiting the use of generative AI technologies to create or edit script texts.
Well, now it's up to SAG-AFTRA. Let's hope that the next "final" AMPTP proposal will eliminate the controversial issues related to artificial intelligence from the terms and conditions and allow union members to finally end the strike.
The union of actors of the film, television and radio industry of the United States rejected the latest contract offer from film studios, continuing the struggle to regulate the use of artificial intelligence in the entertainment industry.
SAG-AFTRA, as the Screen Actors Guild and the American Federation of Television and Radio Artists are abbreviated, has been in talks with the Alliance of Cinematographers and Television Producers (AMPTP) for several months, but an agreement that would suit everyone has not yet been reached.
"This morning, our negotiators formally responded to AMPTP's last, best and final 'offer," the union said in a statement on the X *platform. The main stumbling block still remains the conditions for using AI.
The use of AI is causing concern among media personalities. So, Scarlett Johansson, Tom Hanks and even the video blogger MrBeast, criticized the advertising, which without permission reproduces copies of their faces and voices, manipulated by artificial intelligence. Needless to say, they weren't paid for it either.
Actors fear that studios will start using scans of their appearance and voice to create realistic digital copies that can then be animated and used in film production, which will deprive live actors of work.
Moreover, the concerns of trade union members are not unfounded. AMPTP, which represents more than 350 American film production companies, has previously expressed a desire to scan actors from the highest salary category to create AI replicas. And it seems that the alliance continues to actively promote this demand, since it has not yet been possible to reach an agreement.
The striking union insists on compensation for every use of audiovisual images of actors, not to mention the banal permission to use their appearance and voice. Moreover, both from live performers and from relatives of those who have already died.
In September, members of the Screenwriters Guild of America ended their 148-day strike by agreeing to a new contract with AMPTP, successfully achieving salary increases and limiting the use of generative AI technologies to create or edit script texts.
Well, now it's up to SAG-AFTRA. Let's hope that the next "final" AMPTP proposal will eliminate the controversial issues related to artificial intelligence from the terms and conditions and allow union members to finally end the strike.
