Now each photo will confirm its authenticity.
In light of the growing problem with image falsification, major manufacturers of photographic equipment, such as Nikon, Sony Group and Canon, are taking active measures to combat deepfakes. They are working on implementing digital signatures in their cameras, which will serve as proof of the origin and integrity of images.
According to Nikkei Assia, these digital signatures will include information about the date, time, location and photographer, while they will be resistant to interference. This is especially important for photojournalists and other professionals whose work requires proof of authenticity. Nikon will offer this feature in its mirrorless cameras, while Sony and Canon will include it in their professional mirrorless DSLRs.
Three photo industry giants have agreed to a global standard for digital signatures compatible with the web-based Verify tool. Launched by an alliance of global news organizations, technology companies, and camera manufacturers, this tool will allow anyone to verify the authenticity of an image for free. If the image was created or modified using artificial intelligence, Verify will mark it as "No Content Credentials".
The importance of such technologies is emphasized by the proliferation of deepfakes of famous personalities, such as former US President Donald Trump and Japanese Prime Minister Fumio Kishida. In addition, researchers at Tsinghua University in China have developed a new generative AI model capable of generating about 700,000 images per day.
Other tech companies are also joining the fight against fake images. Google has released a tool to add invisible digital watermarks to images created by AI, and Intel has developed technology that analyzes changes in skin color in photos, which helps establish their authenticity. Hitachi is working on technology to prevent online identity fraud.
The new camera technology is expected to become available by 2024. Sony will release it in the spring of 2024, followed by Canon. Sony is also considering adding this feature to video, and Canon is developing similar video technology. Canon has also released an image management app that can detect whether images are taken by a human.
Sony plans to promote the technology to other media outlets and has already conducted field trials with the Associated Press in October. Canon is partnering with Thomson Reuters and the Starling Lab for Data Integrity, an institute created by Stanford University and the University of Southern California, to develop the technology.
Camera makers hope that their technology will help restore trust and confidence in the images that shape our perception of the world.
In light of the growing problem with image falsification, major manufacturers of photographic equipment, such as Nikon, Sony Group and Canon, are taking active measures to combat deepfakes. They are working on implementing digital signatures in their cameras, which will serve as proof of the origin and integrity of images.
According to Nikkei Assia, these digital signatures will include information about the date, time, location and photographer, while they will be resistant to interference. This is especially important for photojournalists and other professionals whose work requires proof of authenticity. Nikon will offer this feature in its mirrorless cameras, while Sony and Canon will include it in their professional mirrorless DSLRs.
Three photo industry giants have agreed to a global standard for digital signatures compatible with the web-based Verify tool. Launched by an alliance of global news organizations, technology companies, and camera manufacturers, this tool will allow anyone to verify the authenticity of an image for free. If the image was created or modified using artificial intelligence, Verify will mark it as "No Content Credentials".
The importance of such technologies is emphasized by the proliferation of deepfakes of famous personalities, such as former US President Donald Trump and Japanese Prime Minister Fumio Kishida. In addition, researchers at Tsinghua University in China have developed a new generative AI model capable of generating about 700,000 images per day.
Other tech companies are also joining the fight against fake images. Google has released a tool to add invisible digital watermarks to images created by AI, and Intel has developed technology that analyzes changes in skin color in photos, which helps establish their authenticity. Hitachi is working on technology to prevent online identity fraud.
The new camera technology is expected to become available by 2024. Sony will release it in the spring of 2024, followed by Canon. Sony is also considering adding this feature to video, and Canon is developing similar video technology. Canon has also released an image management app that can detect whether images are taken by a human.
Sony plans to promote the technology to other media outlets and has already conducted field trials with the Associated Press in October. Canon is partnering with Thomson Reuters and the Starling Lab for Data Integrity, an institute created by Stanford University and the University of Southern California, to develop the technology.
Camera makers hope that their technology will help restore trust and confidence in the images that shape our perception of the world.
