The White House and IT giants: an unexpected alliance will put an end to sexualized deepfakes

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New security regulations will change the AI industry forever.

The U.S. White House continues to actively combat online violence, focusing on abuses related to new technologies, including artificial intelligence (AI). One of the serious threats that has become especially relevant in recent years is the spread of sexualized images without the consent of victims, including material involving children and images created with the help of AI.

This phenomenon affects women, children and LGBT* people to a large extent. Vice President Kamala Harris, speaking at the AI Security Summit in London, stressed the need for global action to combat this type of violence, which is becoming more widespread every year.

Today, the Biden administration announced voluntary commitments by AI developers and data providers to mitigate the risks associated with the creation and distribution of such images. Companies that have joined the initiative include Adobe, Microsoft, OpenAI, and other major technology players. These companies have said they are ready to improve their AI development processes to prevent their products from being used to create sexualized images without consent.

The companies promise to step up the review and testing of their systems, as well as remove nudity from training data. In addition, companies such as Cash App and Square intend to stop providing payment services to those who create or distribute such images.

Google has also stepped up measures to combat the proliferation of non-consensual intimate images on its platforms, updating search engines in July. Meta, in turn, is actively deleting accounts associated with financial fraud and extortion through sexual images.

These actions are a continuation of previous commitments by leading companies to combat online violence. In May, the White House called for additional measures, and since then, many companies have announced new initiatives to prevent the creation and distribution of non-consensual sexual images.

Along with these corporate initiatives, a number of public organizations and research centers have also submitted proposals to prevent the dissemination of such materials. The Center for Democracy and Technology, the Cyber Civil Rights Initiative, and the National Network Against Domestic Violence are working to create principles to combat image-based violence.

The White House continues to focus on protecting the rights of women and children, as well as the need to improve online safety. In this context, private sector support plays a key role in preventing violence and abuse in the digital space.

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