How to make money on a blog

[Brother]

With the development of the Internet, blogs have not lost their popularity. They have evolved, changed appearance and functionality. However, the essence of the blog remains the same - interesting content and constant content.

A blog is a website whose main content is regularly added posts containing text and media. It is also sometimes called an Internet journal, an Internet diary, an online diary. The difference between such a diary and the usual in publicity, because, as a rule, they are created in order to be read and commented on by other people.

If we talk about blog readers, there are at least four goals that motivate these people:

• Reading and entertainment.
• Receiving the information.
• Reading for the sake of socialization, feeling involved in the life of famous people.
• Tracking the reaction of the public to certain actions.

At the same time, bloggers themselves use their blogs to:

• Self-presentation. The blog carries information about the personality of the author, as well as his creative or other achievements. This can be a writer who brings up ideas and topics that he touches on in his books.
• Entertainment. The blogger entertains (or thinks he is entertaining) people by providing them with interesting and unexpected information.
• Communication. Many bloggers keep diaries just for the sake of communicating with other people and comparing different points of view. Since many have access to the Internet, audience reach can be large and varied.
• Promotion of goods and services. This type of blogging has a commercial basis in advance. True, there are blogs that combine interesting content and product advertising, which is an example of successful commerce.

Before you decide to start your own blog, pay attention to the functions that it should serve as well as the topics that you intend to bring up. Creating a blog just to make money is expensive and requires professional skills. Be prepared to fight for the reader. But even having won this fight, it is still difficult to sell something "head-on". However, interesting and unusual people do not have many competitors, so if you feel that you are able to surprise, go ahead.

Summarizing all of the above, there are three main parameters that will make it possible to make money on a blog: long and hard work, high-quality content and a solid audience. There is an opinion that you should think about monetizing your blog no earlier than after six months of running it. However, if you have a lot of ideas and time, this period can be significantly reduced.

So, let's see what are the ways to make money on a blog.

Partnership programs​

In this case, you are deducted a percentage for the product sold if a visitor to your blog went to the site you advertised and purchased it. Ideally, the affiliate program should be close to the topic of your blog.

If you like to travel, you can start a travel blog. In this case, travel companies may be your affiliate programs. Some people manage to travel with the money they get from blogging. It turns out to be a pleasant vicious circle. However, investments in promotion and the first trips are guaranteed.

contextual advertising​

There are two large contextual advertising services on the Internet: Yandex Direct and Google AdSense. Both services set their own conditions for advertising. For example, the minimum number of unique visitors per day should range from 300 to 500 people.

Contextual advertising is text and image advertising that is automatically placed on your resource after registering with the service and installing the code on the site. Yandex and Google select it depending on the context (hence the name) - the subject matter of the posted materials. For each click on such ads, a certain amount is charged. But there is also a problem associated with this type of earnings - you will have an increase in the number of refusals, since after clicking on the advertisement, the visitor will leave the site. This can have SEO implications. Also, such advertising, due to its appearance, may not fit into the concept of site design, and a large number of it may be annoying.

Selling links​

You can install the link exchange code, for example, Trustlink, Linkfeed, Sape, or control the process and post links yourself (Rotapost, Gogetlinks, Getgoodlinks, Miralinks). In the first case, the payment is significantly lower, but only the initial setting is needed. Before using this method, understand it in detail, ask SEO experts for advice on thematic forums.

Direct advertisers​

Despite the fact that banner placement is not as popular as it used to be, this method of income is still one of the best. There will always be an advertiser who wants to place a banner on a thematically appropriate site. Study their offers with caution, because this can also affect both search results and reader behavior. Find a balance between quality content and direct advertising.

Paid ad reviews​

You can post advertiser reviews and get solid rewards. True, in this case, the number of your readers should be large enough, and the content of the blog should be of high quality. Also, you must be able to write texts for the needs of customers or be ready to post materials already provided.

Whichever ways you choose to make money for a blog, always remember that you cannot fool your readers. If they realize that the blog is being used solely for the sake of making money, they will turn their backs on you forever. So, first of all, set a goal to be interesting and useful to your audience and only then start thinking about the financial side. Reputation on the Internet also means a lot. Good luck in all your endeavors!