CarderPlanet
Professional
- Messages
- 2,552
- Reaction score
- 710
- Points
- 83
Our habits define us. What about internet habits? How different is our behavior on the web and in reality? In the early days of the Internet, user behavior had little to say about themselves. There were jokes like "On the Internet, no one knows that you really are a dog."
It is difficult to pretend successfully for a long time. You can play the role of another person on a first date or a job interview, but maintaining an imaginary façade can be tricky for a long time, and a significant part of your life is now constantly on display on the Internet.
Of course, our personality is not limited to our history in the browser, but it is logical to assume that the history of searches, pages visited and activity on social networks reflects some personality traits. Before the onset of the digital age, our personality traits, style and ideals to others were primarily demonstrated by our material values, psychologists called them "expanded" I ".
“Information, communications, photographs, videos, music, calculations, messages, recordings, data - all this remains invisible and intangible until we specifically call them. All of this consists of electronic streams of zeros and ones stored locally or in some kind of cloud that is difficult to imagine, ”says Russell W. Belk, a consumer psychologist at the University of York in Canada.
However, from a psychological point of view, there is no difference between these digital artifacts and physical values - both demonstrate important aspects of our personality to others. In the digital world, they form the basis of our reputation. Much research has focused on how our analog self is translated into the digital world. They all agree on one thing - although the Internet helps us escape from everyday life, it itself has almost ceased to be a virtual reality.
Remarkably, the test results predict our behavior on social networks. Traits such as extraversion, intelligence, and foresight affect how we "like" on Facebook. Analyzing Twitter messages allows you to find out how much users are prone to extroversion and how stable they are emotionally. In this case, you can analyze not only the content of messages, but also their number, as well as the number of user subscribers. Twitter can also reveal the so-called "dark triad" of personality traits - sociopathy, narcissism and a tendency to manipulate people.
Research shows that the sites we visit, our artistic and musical preferences, and online purchases can also tell us a lot about us. Perhaps the automatic algorithms of online stores and online cinemas, which suggest which products or films you might be interested in, will soon be able to explain why you have such preferences.
The father of American psychology, William James, once said that the number of our personalities equals the number of situations in which we find ourselves. Our digital identity seems to be fragmented, but in reality its fragments have almost formed into a single picture.
This data and algorithms for their analysis can be useful to many companies. If they manage to overcome ethical and legal barriers (perhaps by allowing consumers to voluntarily agree to the collection of data about them, while the whole procedure should be as transparent as possible), they can not only predict user behavior, but also analyze and explain its reasons. Opportunities like these could revolutionize business-consumer relationships."
“As the Internet began to play an increasingly important role in our lives, we began to abandon online anonymity and stopped hiding our real face. Today, online life is already inseparable from real life. For example, in the UK, the average adult spends 20 hours a week online, double the number of 10 years ago. The figures are roughly the same in the United States. Users spend 30% of this time on social networks.
It is difficult to pretend successfully for a long time. You can play the role of another person on a first date or a job interview, but maintaining an imaginary façade can be tricky for a long time, and a significant part of your life is now constantly on display on the Internet.
Of course, our personality is not limited to our history in the browser, but it is logical to assume that the history of searches, pages visited and activity on social networks reflects some personality traits. Before the onset of the digital age, our personality traits, style and ideals to others were primarily demonstrated by our material values, psychologists called them "expanded" I ".
“Information, communications, photographs, videos, music, calculations, messages, recordings, data - all this remains invisible and intangible until we specifically call them. All of this consists of electronic streams of zeros and ones stored locally or in some kind of cloud that is difficult to imagine, ”says Russell W. Belk, a consumer psychologist at the University of York in Canada.
However, from a psychological point of view, there is no difference between these digital artifacts and physical values - both demonstrate important aspects of our personality to others. In the digital world, they form the basis of our reputation. Much research has focused on how our analog self is translated into the digital world. They all agree on one thing - although the Internet helps us escape from everyday life, it itself has almost ceased to be a virtual reality.
Remarkably, the test results predict our behavior on social networks. Traits such as extraversion, intelligence, and foresight affect how we "like" on Facebook. Analyzing Twitter messages allows you to find out how much users are prone to extroversion and how stable they are emotionally. In this case, you can analyze not only the content of messages, but also their number, as well as the number of user subscribers. Twitter can also reveal the so-called "dark triad" of personality traits - sociopathy, narcissism and a tendency to manipulate people.
Research shows that the sites we visit, our artistic and musical preferences, and online purchases can also tell us a lot about us. Perhaps the automatic algorithms of online stores and online cinemas, which suggest which products or films you might be interested in, will soon be able to explain why you have such preferences.
The father of American psychology, William James, once said that the number of our personalities equals the number of situations in which we find ourselves. Our digital identity seems to be fragmented, but in reality its fragments have almost formed into a single picture.
This data and algorithms for their analysis can be useful to many companies. If they manage to overcome ethical and legal barriers (perhaps by allowing consumers to voluntarily agree to the collection of data about them, while the whole procedure should be as transparent as possible), they can not only predict user behavior, but also analyze and explain its reasons. Opportunities like these could revolutionize business-consumer relationships."
