Gray market for mobile subscriptions

Lord777

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Inside the article, you will learn how the subscription market for mob applications works, how to increase the rating and reviews. After all, why create a useful application if you can write off $ 5 per week from the bourgeoisie. The average user, in order to cancel the subscription, still needs to try very hard.

Let's analyze the largest scam in recent years. ?

There are different ways to monetize apps. Today we will tell you how a developer earns $ 8,000 per day from an application using paid fake subscriptions to it.

We decided to do some research to understand how this tricky subscription scheme works. It turns out the following sequence of actions:
1) Choose a popular product that has a lot of requests in the App Store. In this case, the author of the case chose the Roku TV box, as he found a lot of queries on this topic in the search: “remote control for roku consoles”, “roku remote control”.

2) Create an application for the selected product. The main thing is that a mobile application should have a very high cost and a short free period.
In the case of the Roku app, the user gets 3 free days, and then they start charging $ 5 dollars a week - $ 250 a year for a regular remote control.
Write-offs are often carried out by developers, but in small amounts. A large payment will immediately arouse suspicion in the user.

3) Increase the App Store rating. For example, the Roku app has more than 15,000 ratings - the average is 4.5. However, if we only look at the ones with text, we see 338 reviews with an average score of 1.7.
It is not difficult to buy reviews in the AppStore. A quick Google search for “buy ios reviews” gives the following results - 643 million queries like “reviews, installs and ratings of apps as the best way to increase the rating of your applications in the App Store and Google Play” and “selling high -quality reviews for iOS- applications with an estimate of $ 2.5 ... from 100% of real users. "

The rating boosting scheme is as follows:
  • In the beginning, they respond to real negative reviews, if any, of your app to show Apple work with the negative.
  • Only then do they move on to cheating reviews and increasing the rating of the application.
The essence of such an application with a fake subscription is to issue people a monthly write-off using a free period, and then withdraw money for renewing the subscription.

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However, undoing it is not so easy - simply uninstalling the application will not solve the problem. It is necessary to delete the subscription, often on the website of the service itself.
You might think that Apple quickly blocks such applications. However, the Roku remote app has been running for 2 years and has earned more than $ 2,000,000 during this period. The developer's daily income is now $ 8,000.

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There are enough such applications in the AppStore. Let's give one more example. QR Code Reader has a rating of 4.7 out of 5. At the same time, the latest text reviews rate the application only 1 point.

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Noteworthy is the feedback from a client who tried to uninstall the application immediately after installing it. He was unable to cancel the purchase due to its zero value during the trial period.
The user contacted Apple, but, after 40 minutes, support replied that they could not cancel the payment, since the developer himself issued the payment document.
The author of the review asks the question - how can a developer write off money if he does not have credit card details. Apple has them, and only Apple can write off funds.
If Apple provided the data to the developer, then on what basis did the corporation do it? As a result, the customer filed a complaint against Apple in hopes of closing such a loophole for developers.
More than a year has passed since the review was published, and the QR Code Reader app is still in the App Store. The developer provided a template response to the review with instructions on how to unsubscribe. Apple seems to be happy with this.

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Are there such apps on Android?
Google has such apps as well. The withdrawal of money is not displayed in the Google Play subscriptions section, so funds can be withdrawn even if the application is no longer on the phone.
I myself faced such a difficulty when deleting a subscription to the quite official application "MATCH TV". I had to contact technical support for help, since the subscription was not displayed anywhere on the phone.
The problem was solved only after I received detailed instructions from the developer.
Even well-known apps like Badoo and Amazon Prime have reported problems with unsubscribing.
Indeed, there are detailed instructions online on how to cancel your Amazon Prime subscription. Users complain that they are still charged, even if the subscription is canceled instantly.
There is no universal solution to the problem. You can try to cancel your subscription through the service website, as I did in the personal example described above.
Other customers simply cannot figure out the application settings and try to delete their payment card details.
Most users note one thing - the test subscription period is imposed actively and often without the knowledge of the buyer.

How White Developers Fight These Apps
The developer Costa Eleftheriu is actively fighting against clones of its applications, which are monetized due to the unreasonably high cost of the subscription.
At the same time, the quality of the product leaves much to be desired, because the purpose of such an application is clearly not to satisfy the needs of the user.
You are an honest developer who works hard to improve conversions.
Your competitor is a scammer with a turnover of $ 2,000,000 per year.

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Costa cites GPS Speedometer revenue of $ 200,000 per month as proof. The app reviews are fake.

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The app was created by a company that also made WatchKey, a clone of Costa's FlickType app. On the first screen, WatchKey asks for money for a subscription. No explanation, no close button, and no price announcement. At the same time, the subscription costs $ 416 per year.
To promote FlickType, the developer uses the already described system of boosting the rating with fake reviews and ratings.

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Costa writes letters to Apple lawyers and publishes incriminating information about such applications on social networks. However, fake subscriptions and fake reviews are still practiced by developers and are not blocked by sites.

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The author of the Traffic and Clicks Telegram channel came to the conclusion that this is due to the financial interest of Apple itself.

The revenues of such applications are estimated at millions of dollars a year. And Apple doesn't do anything, since that's their profit too.

Conclusion
Making money on fake subscriptions is a “gray” way to make money online. Test periods are the norm for quality apps, and it is very difficult to oblige a developer to make a transparent cancellation scheme.
Formally, the option to unsubscribe is present, which means that the requirements of the law have been met.
Whether this way of making money is a fraud or a business, everyone decides for himself.
 
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