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The implementation of the technology took 4 years. How will it affect ordinary Internet users?
Google begun a phased rollout of a technology called "Privacy Sandbox" in the Chrome browser.
Active implementation of the privacy sandbox began four months after the company finally approved its plans for this technology, while the Privacy Sandbox initiative was first proposed in the summer of 2019.
"We believe it's critical to simultaneously improve privacy and maintain access to information, whether it's news, guides, or entertainment videos," said Anthony Chavez, vice president of Privacy Sandbox at Google.
The privacy sandbox is a set of Google technologies that aims to eliminate third-party cookie trackers on the web and replace them with solutions that preserve privacy when serving personalized content and ads.
The central component of Privacy Sandbox is the Topics API, which sorts users by topic based on the sites they visit. In this way, websites can display personalized ads without even knowing the user's identity. And users, in turn, can also customize the displayed themes and opt out of personalization.
In addition, Google announced an improvement in Chrome's protection against phishing in real time, without using the user's browsing history. "Previously, Chrome checked every site against a locally stored list of known malicious sites, updated every 30 to 60 minutes," said Parisa Tabriz, vice president of Chrome. — But phishing domains are becoming more sophisticated, with 60% of them existing for less than 10 minutes. We expect 25% more protection against malware and phishing."
According to experts, this is a significant step forward in ensuring user privacy. However, some note that Google will still collect a huge amount of data about the resources visited by users, so it is unlikely that anything will change fundamentally with the introduction of Privacy Sandbox.
Critics suggest that the company primarily pursues its own interests, and not the interests of users. In their opinion, the privacy sandbox is rather aimed at preventing the introduction of strict restrictive laws regarding data collection.
Nevertheless, many ordinary users welcome the improvement of personal data protection. According to statistics, 86% of users are concerned about surveillance on the Internet and would like more control over their information.
In general, the privacy sandbox is a significant, albeit flawed, step towards a more responsible approach to privacy on the part of large IT companies. Users can only hope that over time, the data protection mechanisms will only improve, providing more settings and control.
Google begun a phased rollout of a technology called "Privacy Sandbox" in the Chrome browser.
Active implementation of the privacy sandbox began four months after the company finally approved its plans for this technology, while the Privacy Sandbox initiative was first proposed in the summer of 2019.
"We believe it's critical to simultaneously improve privacy and maintain access to information, whether it's news, guides, or entertainment videos," said Anthony Chavez, vice president of Privacy Sandbox at Google.
The privacy sandbox is a set of Google technologies that aims to eliminate third-party cookie trackers on the web and replace them with solutions that preserve privacy when serving personalized content and ads.
The central component of Privacy Sandbox is the Topics API, which sorts users by topic based on the sites they visit. In this way, websites can display personalized ads without even knowing the user's identity. And users, in turn, can also customize the displayed themes and opt out of personalization.
In addition, Google announced an improvement in Chrome's protection against phishing in real time, without using the user's browsing history. "Previously, Chrome checked every site against a locally stored list of known malicious sites, updated every 30 to 60 minutes," said Parisa Tabriz, vice president of Chrome. — But phishing domains are becoming more sophisticated, with 60% of them existing for less than 10 minutes. We expect 25% more protection against malware and phishing."
According to experts, this is a significant step forward in ensuring user privacy. However, some note that Google will still collect a huge amount of data about the resources visited by users, so it is unlikely that anything will change fundamentally with the introduction of Privacy Sandbox.
Critics suggest that the company primarily pursues its own interests, and not the interests of users. In their opinion, the privacy sandbox is rather aimed at preventing the introduction of strict restrictive laws regarding data collection.
Nevertheless, many ordinary users welcome the improvement of personal data protection. According to statistics, 86% of users are concerned about surveillance on the Internet and would like more control over their information.
In general, the privacy sandbox is a significant, albeit flawed, step towards a more responsible approach to privacy on the part of large IT companies. Users can only hope that over time, the data protection mechanisms will only improve, providing more settings and control.
