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The company's algorithms have finally learned how to identify parasitic content.
Google has updated its policy to combat website reputation abuse. The new rules came into force on November 19 this year and are aimed at combating spam in search results.
The company has tightened the requirements for placing third-party content on sites with high ratings. This practice is considered a violation even if the owner of the site personally participates in the creation of materials or controls their publication.
The new policy defines website reputation abuse as the publication of third-party pages in order to gain an advantage in search results due to the rating signals of the main resource. In this case, it does not matter whether there are license agreements or equity participation.
Google emphasizes that not all third-party content violates the rules. For detailed explanations of what is and isn't abuse, please visit our Anti-Spam Policy page.
The search engine is also improving the algorithms for determining independent sections on sites. If the system detects that a certain part of the resource is significantly different from the main content, it will be ranked separately.
Site owners who receive a spam warning will be notified through their Search Console account. After the violations are eliminated, you can apply for a review of the decision.
Source
Google has updated its policy to combat website reputation abuse. The new rules came into force on November 19 this year and are aimed at combating spam in search results.
The company has tightened the requirements for placing third-party content on sites with high ratings. This practice is considered a violation even if the owner of the site personally participates in the creation of materials or controls their publication.
The new policy defines website reputation abuse as the publication of third-party pages in order to gain an advantage in search results due to the rating signals of the main resource. In this case, it does not matter whether there are license agreements or equity participation.
Google emphasizes that not all third-party content violates the rules. For detailed explanations of what is and isn't abuse, please visit our Anti-Spam Policy page.
The search engine is also improving the algorithms for determining independent sections on sites. If the system detects that a certain part of the resource is significantly different from the main content, it will be ranked separately.
Site owners who receive a spam warning will be notified through their Search Console account. After the violations are eliminated, you can apply for a review of the decision.
Source
