Today, the production of magnetic plastic cards is relevant almost all over the world, since it provides a real opportunity for various companies to automate the processing of necessary information, keep records of discounts and sales volumes, and track the history of an individual buyer.
Thanks to the production of magnetic cards, as well as their introduction into everyday life, the owner of any retail outlet has the opportunity to find out how often a particular client visits his establishment, what funds he leaves at the checkout when making purchases, therefore, magnetic plastic cards are one of the most effective tools marketing.
Many store owners and mid-level companies use magnetic cards to save money when developing strategies and organizing expensive marketing research. To accurately analyze information, as well as plan and develop a company’s future strategy, it is enough to use a card reader, which is capable of entering information about purchases made by frequent customers into the existing database. It is because of this that gift certificates, discount cards, various insurance and identification plastic cards, as well as fuel, transport and club cards are equipped with electronic magnetic media .
Since the whole principle of operation of magnetic cards is that various electronic reading devices record the information recorded on the card, such media must meet all principles and standards of reliability and wear resistance.
It should be noted that if your plastic card is equipped with a magnetic tape, it is necessary to exclude the slightest possibility of its mechanical damage, otherwise the card reader will lose the ability to read any data from it. Therefore, you should remember that you need to contact the company that produces plastic cards using original blanks and that applies magnetic tape to them in an industrial way. It is necessary to understand that pseudo-plastic and polyplastic cards made from cardboard and laminated paper cannot have a magnetic stripe.
Since it is known that the magnetic strip contains information of an exclusively encoded nature, during the production of a plastic card, two options are possible. The first option is to apply the code by the customer. The second option is to apply the code by the manufacturer.
(c) https://card-online.ru/articles
Thanks to the production of magnetic cards, as well as their introduction into everyday life, the owner of any retail outlet has the opportunity to find out how often a particular client visits his establishment, what funds he leaves at the checkout when making purchases, therefore, magnetic plastic cards are one of the most effective tools marketing.
Many store owners and mid-level companies use magnetic cards to save money when developing strategies and organizing expensive marketing research. To accurately analyze information, as well as plan and develop a company’s future strategy, it is enough to use a card reader, which is capable of entering information about purchases made by frequent customers into the existing database. It is because of this that gift certificates, discount cards, various insurance and identification plastic cards, as well as fuel, transport and club cards are equipped with electronic magnetic media .
Since the whole principle of operation of magnetic cards is that various electronic reading devices record the information recorded on the card, such media must meet all principles and standards of reliability and wear resistance.
It should be noted that if your plastic card is equipped with a magnetic tape, it is necessary to exclude the slightest possibility of its mechanical damage, otherwise the card reader will lose the ability to read any data from it. Therefore, you should remember that you need to contact the company that produces plastic cards using original blanks and that applies magnetic tape to them in an industrial way. It is necessary to understand that pseudo-plastic and polyplastic cards made from cardboard and laminated paper cannot have a magnetic stripe.
Since it is known that the magnetic strip contains information of an exclusively encoded nature, during the production of a plastic card, two options are possible. The first option is to apply the code by the customer. The second option is to apply the code by the manufacturer.
(c) https://card-online.ru/articles
