The contactless revolution is in full swing. For those who want to join the trend and develop NFC payments, we publish a series of recommendations.
NFC technology is gaining popularity.
After analyzing the various use cases for the technology, Gemalto, a provider of digital security solutions, has published a series of best practices for successfully building NFC-based payment applications.
Step 1 - Create a need
You can't blame buyers for not using NFC wallets. Most of them are simply unaware of the benefits of this service. The task of the developer of a mobile wallet is to explain to the user as clearly as possible all the benefits that he will receive by starting to use an NFC wallet.
The process of using a mobile wallet should be as simple and straightforward as possible.
Step 2 - Reward Customers
The key to the success of a contactless wallet is a positive customer experience. Apple Pay is an example of such a service. Users of this wallet only need to take a photo of the card. In the next second, he will be able to pay with it through a mobile application.
The process of using a mobile wallet should be as simple and straightforward as possible. And all the problems are quickly solvable.
Step 3 - Share the news
Acquaintance of the user with NFC is not a reason to count on his loyalty. It is necessary to constantly maintain interest in the service, recalling its benefits. And also to allay concerns about the safety of this technology.
If developers of mobile applications with NFC follow these simple requirements, the technology will be widely used in the near future.
BACKGROUND PAYSPACE MAGAZINE
Earlier, Gemalto commented on 7 popular myths related to NFC technology.
NFC technology is gaining popularity.
After analyzing the various use cases for the technology, Gemalto, a provider of digital security solutions, has published a series of best practices for successfully building NFC-based payment applications.
Step 1 - Create a need
You can't blame buyers for not using NFC wallets. Most of them are simply unaware of the benefits of this service. The task of the developer of a mobile wallet is to explain to the user as clearly as possible all the benefits that he will receive by starting to use an NFC wallet.
The process of using a mobile wallet should be as simple and straightforward as possible.
Step 2 - Reward Customers
The key to the success of a contactless wallet is a positive customer experience. Apple Pay is an example of such a service. Users of this wallet only need to take a photo of the card. In the next second, he will be able to pay with it through a mobile application.
The process of using a mobile wallet should be as simple and straightforward as possible. And all the problems are quickly solvable.
Step 3 - Share the news
Acquaintance of the user with NFC is not a reason to count on his loyalty. It is necessary to constantly maintain interest in the service, recalling its benefits. And also to allay concerns about the safety of this technology.
If developers of mobile applications with NFC follow these simple requirements, the technology will be widely used in the near future.
BACKGROUND PAYSPACE MAGAZINE
Earlier, Gemalto commented on 7 popular myths related to NFC technology.
