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We continue to talk about smart cards. Today we will talk about the most popular areas of use of identification cards, their features and functions.
There are two types of such cards:
They are used in retail: individual stores and entire chains, in the service sector: restaurants, service centers, beauty salons, etc. The client confirms the VIP status and receives a discount provided by the company. Using these same cards, you can set up a cashless payment system.
It can indicate discounts and sales, contact information. But it can not only inform about special offers, but also perform the functions of club cards: identify customers and provide bonuses for purchases.
They can be distributed during various advertising campaigns: at the opening of a new store or product presentation to attract the attention of potential customers.
Such plastic policies are much stronger and more durable. They are wear-resistant, can withstand even frequent use, are protected from damage and abrasion. They are waterproof. Of course, you should not wash them with clothes or swim with the policy in your pocket. But if a little water gets on it, it will continue to function stably, unlike a paper document, which will be damaged.
Another advantage is ease of use: electronic patient registration systems will help identify the policy owner and quickly obtain all the necessary information. At the same time, everything will work automatically , you just need to bring the card to the reader.
Additional functions are also possible, for example, a policy + loyalty card for partners (pharmacies or other medical institutions).
This system has gained the greatest popularity in the retail and services sector. It is even suitable for affiliate programs. For example, a service center and an auto parts store unite and create a single discount program. Both companies credit bonuses to the card when paying, which can be used both in the service center and in the store.
Such smart cards are beneficial: they demonstrate attention and care for the client, allow you to receive and analyze all the information about the buyer's preferences and regulate communication with him. For example, based on questionnaire data, you can create holiday mailings, and if you analyze preferences, you can inform about discounts on certain groups of goods. Smart cards in the loyalty system will help you choose the most individual approach to each buyer.
Cards with personal data and a photo of the owner have become the standard all over the world. They are much more convenient and durable, and perform their functions effectively. Such smart identifiers are more difficult to counterfeit than a regular paper pass. At the same time, they are reliably protected from illegal reading and counterfeiting. And additional protection, such as a holographic image or printing with UV paints, makes the counterfeiting process almost impossible and very expensive.
To make passes more wear-resistant, they are usually laminated - covered with a special protective film. It protects them from mechanical damage, fading in the sun and water. Even with active use, such an identifier remains durable for a long time, does not deform or break.
The data entered on the chip can be rewritten, but this does not make sense, because they are printed on the card. Therefore, the only thing that can be changed if necessary is the employee's access level. The long storage period of information on the module - from 10 years, the difficulty of counterfeiting and the impossibility of changing the data make the smart card an ideal identifier.
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Payment or prepaid cards
Some companies offer their clients to apply for a payment card, with which they can pay in all branches of the network.There are two types of such cards:
- Smart cards with a chip. They work the same way as bank cards: each buyer's personal account is linked to them, with which they can pay for the purchase.
- Scratch-off cards. Used as coupons. They have a special field with secret data, such as the discount amount, login and password for your personal account, etc. This information is covered with a layer of erasable paint.
Club cards
Many companies try to provide special service to regular customers . In such situations, club cards are the best solution. This is both an identifier confirming the special status of the buyer and an element of image policy .They are used in retail: individual stores and entire chains, in the service sector: restaurants, service centers, beauty salons, etc. The client confirms the VIP status and receives a discount provided by the company. Using these same cards, you can set up a cashless payment system.
Advertising cards
Plastic cards are increasingly used as advertising media. The design of the identifier and its functionality creates and supports the necessary style of the company. For example, strict minimalism or bright colors, glossy or matte surface, foil stamping or selective varnishing. All this distinguishes the card from competitors.It can indicate discounts and sales, contact information. But it can not only inform about special offers, but also perform the functions of club cards: identify customers and provide bonuses for purchases.
They can be distributed during various advertising campaigns: at the opening of a new store or product presentation to attract the attention of potential customers.
Medical policies
Paper medical policies quickly wear out and tear. Today, they are being replaced by plastic RFID cards. The owner's data, the insurance document number, information about the insurance company and program, its validity period and other information are usually duplicated on the card and in the chip memory. You can also specify all insurance cases and the procedure for them.Such plastic policies are much stronger and more durable. They are wear-resistant, can withstand even frequent use, are protected from damage and abrasion. They are waterproof. Of course, you should not wash them with clothes or swim with the policy in your pocket. But if a little water gets on it, it will continue to function stably, unlike a paper document, which will be damaged.
Another advantage is ease of use: electronic patient registration systems will help identify the policy owner and quickly obtain all the necessary information. At the same time, everything will work automatically , you just need to bring the card to the reader.
Additional functions are also possible, for example, a policy + loyalty card for partners (pharmacies or other medical institutions).
Favorite customer cards
Discount and bonus cards help to attract the client's attention. Unique terms of service, gifts and discounts - all this can be offered to your regular customers.This system has gained the greatest popularity in the retail and services sector. It is even suitable for affiliate programs. For example, a service center and an auto parts store unite and create a single discount program. Both companies credit bonuses to the card when paying, which can be used both in the service center and in the store.
Such smart cards are beneficial: they demonstrate attention and care for the client, allow you to receive and analyze all the information about the buyer's preferences and regulate communication with him. For example, based on questionnaire data, you can create holiday mailings, and if you analyze preferences, you can inform about discounts on certain groups of goods. Smart cards in the loyalty system will help you choose the most individual approach to each buyer.
Access cards
Badges, passes, tickets – these are no longer relevant in the modern world. Ubiquitous automation has also affected access control systems. Visitor logs and granny guards are a thing of the past. They have been replaced by turnstiles and electronic door locks. To enter a building, you now just need to hold an RFID identification card to the reader.Cards with personal data and a photo of the owner have become the standard all over the world. They are much more convenient and durable, and perform their functions effectively. Such smart identifiers are more difficult to counterfeit than a regular paper pass. At the same time, they are reliably protected from illegal reading and counterfeiting. And additional protection, such as a holographic image or printing with UV paints, makes the counterfeiting process almost impossible and very expensive.
To make passes more wear-resistant, they are usually laminated - covered with a special protective film. It protects them from mechanical damage, fading in the sun and water. Even with active use, such an identifier remains durable for a long time, does not deform or break.
The data entered on the chip can be rewritten, but this does not make sense, because they are printed on the card. Therefore, the only thing that can be changed if necessary is the employee's access level. The long storage period of information on the module - from 10 years, the difficulty of counterfeiting and the impossibility of changing the data make the smart card an ideal identifier.
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