What is a payment gateway? How does he work? How to choose a payment gateway for a website? We'll answer these questions and more, so sit back more comfortably.
Content
What happens between when customers enter their bank card number and when do you receive payment? How do you pay? You can thank the payment gateways for this.
Payment process via 2 Checkout
They act as an intermediary, processing information entered during checkout, authorizing and transferring payments to merchants. They are also used in classic trading. So why would we use a payment gateway?
They undertake the encryption of important information - for example, the bank card data of each client. They also help your website meet certain standards by ensuring secure transactions between you and your customers.
In addition, payment gateways save time and reduce workload. They also provide flexibility in the payment methods that customers can use. This increases the likelihood of making a sale by empowering customers to choose the appropriate payment method.
And note that displaying safety emblems is a powerful tool. More than 80% of consumers feel safe seeing the logos of the trustworthy payment services used on the site .
These fees may include transaction fees, statements, refund fees, account management fees, and customer fees for using a particular payment method.
40% of survey participants said they would feel safer buying from a company that offers a wide range of payment methods. Think about it.
Some payment gateways provide an API that is embedded directly into your site, while others redirect visitors to third-party services. Think about what will provide the best user experience for your customers. If customers trust your site, they won't mind additional redirects.
Join the team of the e-commerce giant to provide your customers with a proven and familiar way to make payments on your site.
Key features:
This gateway:
PayPal has veteran e-commerce status.
Key features:
Price: 2.9% + $ 0.30 per domestic transaction
Authorize.net's payment service can help you grow your business with a suite of reliable and flexible tools.
Key features:
2Checkout provides customizable payment gateways and easy site integration.
Key features:
With Dwolla, merchants can accept bank payments. The company also provides shopping cart plugins and an extension to integrate with the site.
Key features:
Stripe provides extensive functionality. This gateway is used by Pinterest, Lyft, Slack and OpenTable.
Key features:
Worldpay offers a variety of payment solutions.
Key features:
Merchant e-Solutions is a service for accepting online , mobile or cash payments .
Key features:
Simplify Commerce is a division of MasterCard dedicated to making payments easier for your business.
Key features:
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Content
- Payment gateway - what is it?
- Things to keep in mind when choosing a payment gateway
- Security
- Price
- Possible payment methods
- Compatibility
- Payment form location
- Choosing a payment gateway
- Amazon Payments
- WePay
- PayPal Standard Payments
- Authorize.net
- 2Checkout
- Dwolla
- Stripe
- Worldpay
- Merchant E-Solutions
- Simplify Commerce
- Comparison of the 10 best payment gateways in comparison
- Payment gateways in comparison (1-5)
- Payment gateways in comparison (6-10)
- Conclusion
Payment gateway - what is it?
What happens between when customers enter their bank card number and when do you receive payment? How do you pay? You can thank the payment gateways for this.
Payment process via 2 Checkout
They act as an intermediary, processing information entered during checkout, authorizing and transferring payments to merchants. They are also used in classic trading. So why would we use a payment gateway?
They undertake the encryption of important information - for example, the bank card data of each client. They also help your website meet certain standards by ensuring secure transactions between you and your customers.
In addition, payment gateways save time and reduce workload. They also provide flexibility in the payment methods that customers can use. This increases the likelihood of making a sale by empowering customers to choose the appropriate payment method.
Things to keep in mind when choosing a payment gateway
When it comes to third-party tools, you need to evaluate the specifics of each of them. Here are five important factors to consider.Security
You need a payment gateway that provides secure payment options for your customers.And note that displaying safety emblems is a powerful tool. More than 80% of consumers feel safe seeing the logos of the trustworthy payment services used on the site .
Price
You will have to pay a commission for transactions carried out on behalf of your company. Therefore, pay attention to the cost of services of the selected payment gateway.These fees may include transaction fees, statements, refund fees, account management fees, and customer fees for using a particular payment method.
Possible payment methods
The easier it is for customers to pay for an order, the more likely they are to make it. By using a payment gateway on the site that provides a wide range of payment methods, you increase your sales.40% of survey participants said they would feel safer buying from a company that offers a wide range of payment methods. Think about it.
Compatibility
It is also important how the chosen payment service is integrated into your current platform, both from a technical and a design point of view.Payment form location
Some payment gateways allow customers to make payment transactions directly on their site, while others take users to another site to complete the order.Some payment gateways provide an API that is embedded directly into your site, while others redirect visitors to third-party services. Think about what will provide the best user experience for your customers. If customers trust your site, they won't mind additional redirects.
Choosing a payment gateway
Now let's move on to choosing a payment gateway. We have selected the ten best payment gateways and highlighted all their key features.Amazon Payments
Join the team of the e-commerce giant to provide your customers with a proven and familiar way to make payments on your site.
Key features:
- Integration with the site is carried out using the API . This means Amazon Payments is easy to customize to your existing site design. This is often as easy as adding a free plugin. In addition, transactions are carried out directly on your website.
- Amazon is available on all devices.
WePay
This gateway:
- WePay is equipped with the means to process complex payments, such as payments from multiple persons or crowdfunding campaigns, and works with sites of various sizes.
- WePay offers a convenient support service for businesses using their payment gateway.
- WePay offers modern payment methods such as Apple Pay and Android Pay .
PayPal Standard Payments
PayPal has veteran e-commerce status.
Key features:
- PayPal has a proven track record of being successful, with the payment gateway bringing in up to 44% additional conversion for businesses using it. The system provides online support and broad shopping cart compatibility with all major e-commerce platforms.
- Various versions of this platform are available such as PayPal Payments Pro, PayPal Express Checkout and Braintree.
- In just 15 minutes, you can add a simple PayPal button to your site.
Price: 2.9% + $ 0.30 per domestic transaction
Authorize.net
Authorize.net's payment service can help you grow your business with a suite of reliable and flexible tools.
Key features:
- In addition to an extensive list of available payment methods, including checks and mobile payments, the service accepts recurring or subscription payments.
- Free security service Advanced Fraud Detection Suite .
- Offers extensive support options, including free phone assistance, online chat, and a ticket answering system.
2Checkout
2Checkout provides customizable payment gateways and easy site integration.
Key features:
- Supports 15 different languages and 87 currencies.
- The service provides an easy-to-configure API .
- Available technical documentation.
Dwolla
With Dwolla, merchants can accept bank payments. The company also provides shopping cart plugins and an extension to integrate with the site.
Key features:
- Offers fast transfers for ACH payments .
- API .
- High degree of security.
Stripe
Stripe provides extensive functionality. This gateway is used by Pinterest, Lyft, Slack and OpenTable.
Key features:
- Provides customers with the ability to buy a product directly from a tweet and save credit card information for later one-click purchases.
- Service Sigma from Stripe allows you to view data on the sales and other analytics in real time.
- Supports alternative payment options such as Alipay , ACH, and Bitcoin .
Worldpay
Worldpay offers a variety of payment solutions.
Key features:
- Worldpay includes customizable loyalty cards.
- Personalized reports about your business.
- Supports over 300 payment methods.
Merchant E-Solutions
Merchant e-Solutions is a service for accepting online , mobile or cash payments .
Key features:
- Provides personalized installation advice.
- 24-hour support service.
- Easy to configure API .
Simplify Commerce
Simplify Commerce is a division of MasterCard dedicated to making payments easier for your business.
Key features:
- Easy integration with Ruby, PHP, Python and Java
- Usage on iOS and Android .
- High level of protection of user transactions.
Comparison of the 10 best payment gateways in comparison
Want to see all the gateways side by side and analyze potential drawbacks? Your desire is the law for us!| Payment gateways in comparison (1-5) | |||||
| Amazon Payments | WePay | PayPal | Authorize.Net | 2Checkout | |
| Transaction Fee | 2.9% + $ 0.30 | 2.9% + $ 0.30 | 2.9% + $ 0.30 | 2.9% + $ 0.30 | 2.9% + $ 0.30 |
| International transactions | 3.9% + $ 0.30 | not available | 4.4% + fixed | Plus 1.5% | Plus 1.5% |
| Monthly Fee | $ 0 | $ 0 | $ 0 | $ 25 | $ 0 |
| Return Fee | $ 20 | $ 15 | $ 20 | $ 25 | $ 20 |
| Initial fee | $ 0 | $ 0 | $ 0 | $ 49 | $ 0 |
| Cards and types of payment | All main types | All main types | All main types | All main types | All main types |
| Currencies | 100+ | not available | 25 | not available | 87 |
| Payment gateways in comparison (6-10) | |||||
| Dwolla | Stripe | Worldpay | Merchant e-Solutions | Simplify Commerce | |
| Transaction Fee | Contact Dwolla | 2.9% + $ 0.30 | 2.75% + £ 0.20 | Varies | 2.75% + $ 0.30 |
| International transactions | not available | Plus 1% | not available | not available | not available |
| Monthly Fee | not available | $ 0 | £ 19.95 | $ 29 | not available |
| Return Fee | not available | $ 15 | £ 15 | $ 20 | not available |
| Initial fee | not available | $ 0 | $ 0 | $ 99 | $ 0 |
| Cards and types of payment | ACH payments | All main types | All main types | All main types | All main types |
| Currencies | not available | 135+ | 135+ | 150+ | not available |
Conclusion
By choosing the right payment gateway for your website, you will improve the user experience and motivate customers to place orders.Please leave your comments on the current topic of the material. For comments, likes, subscriptions, responses, dislikes, I bow to you!
Please leave your comments on the current topic of the article. Thank you so much for your comments, responses, subscriptions, likes, dislikes!
