If you are looking to start your own business, or want to invest in a project, e-commerce is an excellent field for such activity. Even if you're a beginner, there are a variety of e-commerce tools and resources available to you. Based on the advice of Thomas Smale, director of the international brokerage company FE International, we have identified five reasons for starting an online business.
1. E-commerce in the world will grow by 13-25% in the coming years.
According to eMarketer forecasts, e-commerce will grow rapidly over the next 3-5 years and will reach $ 2.5 trillion by the end of 2022. In the US alone, the e-commerce market will grow from 11.6% to 16.5% between 2013 and 2022.
When choosing a business model, it is important to study trends and launch a business in emerging segments. Experts say the e-commerce model is suitable for entrepreneurs looking to start a new company or those interested in diversification and expansion.
2. The ability to earn even in a dream.
For retail stores, the location and number of outlets are of paramount importance. This directly affects company awareness and sales figures. In e-commerce, you can create one storefront and sell products all over the world. That is, while you sleep, someone on the other side of the earth is buying your product. This seems obvious enough, but the effect of the user's gradual transition to online is just beginning to be seen.
3. It is easy to start a business.
Indeed, nowadays there are more and more tools for e-commerce, moreover, they are constantly being improved. From sales platforms to marketing automation and SEO tools.
According to experts, the most difficult stage of starting a business is choosing a product. But if you are passionate about a particular line of products - especially if you purchased in person - it will be much easier to go through the process of building relationships with distributors.
4. 80% of Internet users in the world have made purchases on the Internet.
As you can imagine, this figure will only grow. All that is needed in such an environment to achieve success is to build authoritative and trusting relationships with customers and consumers. There are many ways to earn consumer trust: creating an attractive and easy-to-navigate website, content that helps users, organizing the delivery process well, etc. The main thing, experts say, is to strive for continuous improvement.
Without exaggeration, trust is one of the most important aspects of running an e-commerce business. People trust online merchants a lot more than they used to, however, security and privacy are still the main concerns of Internet users.
5. You can continually increase your sales.
Nearly every e-commerce company believes that resolving customer differences and meeting customer needs is critical to driving sales. Abandoned carts are a common problem among online retailers, so you should strive to optimize your shopping experience to ensure you get the best conversions. Fortunately, there are many apps and tools out there to help bring customers back before they are gone.
Content marketing is another way to increase sales. You can create content that is relevant and valuable to your readers and potential customers, offer them an email subscription, inform them about promotions and discounts.
There are many reasons for starting an online business. If you are a boss for yourself and enjoy selling products, e-commerce is definitely a worth considering.
Based on materials from Entrepreneur.
1. E-commerce in the world will grow by 13-25% in the coming years.
According to eMarketer forecasts, e-commerce will grow rapidly over the next 3-5 years and will reach $ 2.5 trillion by the end of 2022. In the US alone, the e-commerce market will grow from 11.6% to 16.5% between 2013 and 2022.
When choosing a business model, it is important to study trends and launch a business in emerging segments. Experts say the e-commerce model is suitable for entrepreneurs looking to start a new company or those interested in diversification and expansion.
2. The ability to earn even in a dream.
For retail stores, the location and number of outlets are of paramount importance. This directly affects company awareness and sales figures. In e-commerce, you can create one storefront and sell products all over the world. That is, while you sleep, someone on the other side of the earth is buying your product. This seems obvious enough, but the effect of the user's gradual transition to online is just beginning to be seen.
3. It is easy to start a business.
Indeed, nowadays there are more and more tools for e-commerce, moreover, they are constantly being improved. From sales platforms to marketing automation and SEO tools.
According to experts, the most difficult stage of starting a business is choosing a product. But if you are passionate about a particular line of products - especially if you purchased in person - it will be much easier to go through the process of building relationships with distributors.
4. 80% of Internet users in the world have made purchases on the Internet.
As you can imagine, this figure will only grow. All that is needed in such an environment to achieve success is to build authoritative and trusting relationships with customers and consumers. There are many ways to earn consumer trust: creating an attractive and easy-to-navigate website, content that helps users, organizing the delivery process well, etc. The main thing, experts say, is to strive for continuous improvement.
Without exaggeration, trust is one of the most important aspects of running an e-commerce business. People trust online merchants a lot more than they used to, however, security and privacy are still the main concerns of Internet users.
5. You can continually increase your sales.
Nearly every e-commerce company believes that resolving customer differences and meeting customer needs is critical to driving sales. Abandoned carts are a common problem among online retailers, so you should strive to optimize your shopping experience to ensure you get the best conversions. Fortunately, there are many apps and tools out there to help bring customers back before they are gone.
Content marketing is another way to increase sales. You can create content that is relevant and valuable to your readers and potential customers, offer them an email subscription, inform them about promotions and discounts.
There are many reasons for starting an online business. If you are a boss for yourself and enjoy selling products, e-commerce is definitely a worth considering.
Based on materials from Entrepreneur.
