Ban on ad blockers: sincere support for authors or just promotion of a premium subscription?
YouTube launches another initiative to combat ad blockers that "contradict the platform's rules of use." The information was confirmed by a company representative in an interview with one of the American publications. According to him, advertising inserts help many authors earn money from their work and allow billions of viewers to enjoy their favorite content for free.
The video hosting service began to "tighten the screws" in the first half of 2023. Then pop-up notifications began to appear on users ' screens that the use of blockers does not comply with the platform's policy. By the summer, YouTube has tightened its measures: some users couldn't view more than 3 videos without disabling the ad filter. Initially, this initiative was introduced as an experiment — Now the rules will apply to all viewers.
Some users have encountered difficulties when viewing videos in Microsoft Edge and Firefox browsers, and the problem persists even when the blocker is disabled. The researchers were unable to confirm this information.
In connection with the new measures, social networks were gripped by a wave of discontent. Viewers are outraged that the only way to get rid of annoying ads is with a paid YouTube Premium subscription. It is worth noting that notifications on the site not only inform about this, but also actively promote the subscription, emphasizing its advantages over the free tariff.
The Premium service has recently risen in price: now, instead of $ 12, subscribers will have to pay all 14. Not everyone can afford such expenses, especially residents of some countries. In addition to being ad-free, the premium plan offers features such as offline video viewing, background playback, and high — definition 1080p streaming. In the past, a more affordable version of the subscription, Premium Lite, was offered in Europe at a price of 7 euros per month, but it was never extended to other regions.
YouTube launches another initiative to combat ad blockers that "contradict the platform's rules of use." The information was confirmed by a company representative in an interview with one of the American publications. According to him, advertising inserts help many authors earn money from their work and allow billions of viewers to enjoy their favorite content for free.
The video hosting service began to "tighten the screws" in the first half of 2023. Then pop-up notifications began to appear on users ' screens that the use of blockers does not comply with the platform's policy. By the summer, YouTube has tightened its measures: some users couldn't view more than 3 videos without disabling the ad filter. Initially, this initiative was introduced as an experiment — Now the rules will apply to all viewers.
Some users have encountered difficulties when viewing videos in Microsoft Edge and Firefox browsers, and the problem persists even when the blocker is disabled. The researchers were unable to confirm this information.
In connection with the new measures, social networks were gripped by a wave of discontent. Viewers are outraged that the only way to get rid of annoying ads is with a paid YouTube Premium subscription. It is worth noting that notifications on the site not only inform about this, but also actively promote the subscription, emphasizing its advantages over the free tariff.
The Premium service has recently risen in price: now, instead of $ 12, subscribers will have to pay all 14. Not everyone can afford such expenses, especially residents of some countries. In addition to being ad-free, the premium plan offers features such as offline video viewing, background playback, and high — definition 1080p streaming. In the past, a more affordable version of the subscription, Premium Lite, was offered in Europe at a price of 7 euros per month, but it was never extended to other regions.
