Why is the future of wearable electronics?

[Carding Forum]

Consumers need constant communication - experts say this. In their opinion, it is this need of users that wearable electronics can provide, the market for which is growing at a fairly rapid pace.

The pioneers in the Internet of Things are such large companies as Apple, Samsung, which released its “smart” watches even earlier than Apple, Google, which announced at the last conference about its interest in wearable electronics devices. Even Swatch recently announced its ambitious plans to compete with these giants.

Why are leading global companies investing in wearable electronics? And should merchants pay special attention to this trend? Company PowerReviews conducted a study of the issue and presented some figures obtained during the survey of 1,000 users.

• 91% of buyers use modern technology to make purchasing decisions
• 82% of consumers want innovation to improve the shopping experience
• 55% of consumers use mobile devices to search and compare prices
• 54% of shoppers prefer to visit the store's website from a mobile device (17% want to use the seller's app)
• 49% of consumers want modern technology to help them save time shopping
• 34% of users believe wearable devices will make their life easier
• 28% of shoppers want stores to use new technology to remind them of special events when the shopper is in the store
• 25% of shoppers would like to receive notifications on their mobile devices or wearable electronics when there are queues in stores
• 22% are ready to use smart watches, bracelets and other devices to make contactless payments
• 21% are ready to receive push notifications if they can help make a decision, save money or simplify the shopping process
• 21% of users welcome technology innovations such as wearable electronics as it can improve the shopping experience
• 20% of shoppers would like to use interactive maps to find products of interest in the store.