Carding Forum
Professional
At the eCom21 conference, held on November 19-20 in Riga, the head of the Russian representative office of PayPal, Vladimir Malyugin, presented the results of the annual survey of consumer behavior in the field of e-commerce over the past 12 months - both global trends and in the CIS countries. According to Vladimir, the study covered about 29 markets, interviewed about 800 users in each of these markets.
“It's not news to anyone that online commerce continues to grow. Today, the number of online trading users is about 70% of those surveyed in the course of the study, "said Mr. Malyugin. The leaders in the global e-commerce market are still China (81% of surveyed users buy on the Internet), Japan, India, and the UK (78% each). At the same time, about 50% of respondents are involved in cross-border trade. The leaders in cross-border trade in the world are Ireland, Austria and Israel - 86%, 85% and 79%, respectively, of respondents from these countries have made purchases in foreign online stores in the last 12 months.
In terms of major markets, the US and China continue to lead. More than 25% of those surveyed bought something from the USA, 19% from China. This is followed by the UK (14%), Germany (11%) and Japan (5%). Interestingly, only 22% of American users themselves make online purchases outside of the United States. In Japan, this figure is 12%.
For users from the CIS countries, the main factors of purchase in foreign online stores are price, a wide selection of goods and quality.
In most regions, the most popular goods in Internet trade are still clothing, footwear and accessories (49%), consumer electronics (32%), goods from the category "education and entertainment" (31%), services in the field of tourism and transport (31% ).
The key factors when choosing a particular country, a particular merchant, the surveyed users named the price (73%), as well as free shipping (50%), secure payment for purchases (47%), the ability to purchase goods that are not available on the local market (41% ).
When choosing a payment method to pay for cross-border purchases, users consider payment security (45%), convenience (38%), payment processing speed (36%), availability with most merchants (34%) and brand awareness of the payment provider (33%) the most.
The main barriers to the development of e-commerce are still the fears of buyers - the fear that the received product does not match the description and the fear of not receiving the product, as well as the high cost of delivery.
“It's not news to anyone that online commerce continues to grow. Today, the number of online trading users is about 70% of those surveyed in the course of the study, "said Mr. Malyugin. The leaders in the global e-commerce market are still China (81% of surveyed users buy on the Internet), Japan, India, and the UK (78% each). At the same time, about 50% of respondents are involved in cross-border trade. The leaders in cross-border trade in the world are Ireland, Austria and Israel - 86%, 85% and 79%, respectively, of respondents from these countries have made purchases in foreign online stores in the last 12 months.
In terms of major markets, the US and China continue to lead. More than 25% of those surveyed bought something from the USA, 19% from China. This is followed by the UK (14%), Germany (11%) and Japan (5%). Interestingly, only 22% of American users themselves make online purchases outside of the United States. In Japan, this figure is 12%.
For users from the CIS countries, the main factors of purchase in foreign online stores are price, a wide selection of goods and quality.
In most regions, the most popular goods in Internet trade are still clothing, footwear and accessories (49%), consumer electronics (32%), goods from the category "education and entertainment" (31%), services in the field of tourism and transport (31% ).
The key factors when choosing a particular country, a particular merchant, the surveyed users named the price (73%), as well as free shipping (50%), secure payment for purchases (47%), the ability to purchase goods that are not available on the local market (41% ).
When choosing a payment method to pay for cross-border purchases, users consider payment security (45%), convenience (38%), payment processing speed (36%), availability with most merchants (34%) and brand awareness of the payment provider (33%) the most.
The main barriers to the development of e-commerce are still the fears of buyers - the fear that the received product does not match the description and the fear of not receiving the product, as well as the high cost of delivery.
