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For each new year, as, indeed, for each Monday, many solemnly vow to themselves to live differently: give up TV shows, start doing strange to strengthen the muscles of the thighs and achieve new success in work. Stay calm and carry on! But for some reason, by next Monday, you have to make new promises to yourself, and at the same time arm yourself with inspiring quotes from some bobsled champion. But we are simply not looking for motivation there. Instead of a bobsledder forum, you need to contact game developers, and a little bit - to scientists.
Very strange things
People do a lot of mysterious things: rock climbing, running marathons and rap. And sometimes they receive nothing for their activities, except for frostbite, dislocation of the knee and hatred of neighbors. What drives them? When talking about a person's internal “ignition key”, it is customary to mention motivation - what prompts us to do all this nonsense. If she goes off scale, there is no need for additional volitional efforts and everything works "by itself" - and vice versa: if the motivation is weak, the wife should remind for the fifth time that it is time to take out the trash.
The paradox: before doing the favorite and exciting work, a person drinks coffee for a long, long time, sticks around on extraneous sites, scratches behind his ear, and then still asks to postpone the deadline.
But in order to play a ridiculous online game about a farm, not a single comrade, even a very far from farming, grinds his teeth, does not try to "pull himself together." It somehow goes by itself easily. This is strange, because in the first case, at least money should motivate us.
In a popular TED video Business Analyst Daniel Pink talks about an experiment conducted by Sam Glaxberg of Princeton University. Participants had to solve a tricky task: attach a candle so that it would not stain the wall or the floor with wax. One group was told that their results would set the standard - a starting point for the next research, the other was offered a monetary reward. The participants in the first group solved the problem 3.5 minutes faster than their competitors competing for the prize. Similar experiments were carried out repeatedly, until it became obvious even to scientists: if a task requires at least elementary mental efforts, money does not play a special role. On the contrary, an increase in the size of the "bonus" leads to a decrease in productivity. Although if it's worth doing something simple, like moving a chair,
Outside and inside
Throughout the 20th century, a behavioral approach reigned in psychology. Did it well - got a pie from the shelf, did it badly - stand on the peas. In some underdeveloped areas, such as business and education, this notion of motivation is still alive today. People here still think that if a student is given a two in a quarter, he will no longer make mistakes, and as soon as the manager is paid a double bonus, you will have a competitive advantage. Fortunately, psychology grew out of the short pants of behaviorism: now, more than ever, it is clear that a person is controlled not by carrots and sticks, not by external stimuli, but by internal ones, which are much more powerful than a two in a quarter and a social package. The secret of such motivation lies in the activity itself, in the attractiveness of its content.
Already mentioned by Daniel Pink in his book Drive. What really motivates us” writes:
So it would be an annoying mistake to deal with bookkeeping for ten years without love for excel tablets.
Teachers are well aware of this: children, for example, like to draw ugly little people, and they do it with pleasure. If a group of young artists is given gifts for unsightly figures, then the guys begin to work for a reward, for praise, for assessments - for external tinsel, and then it is not very easy to convince them to draw just for fun. Many psychologists today do not advise even to tell a child showing you an ugly little man the word "Well done!" It's the extrinsic motivation that kills creativity. It is possible that the accounting workflow too.
Where to look for the invisible engine
Deciding that paying bonuses to employees is unnecessary is not enough for success. In search of the secret of inspiration, experts turn to games. You can see that people have no problems with this type of activity, if you do not take into account those who went broke on poker. The game is distinguished by its obvious aimlessness and fun - the pleasure of the process. The fact that the modern world has turned to gamification and is fully equipped with game engines can be seen with the naked eye. An inhabitant of the XXI century has problems with engagement, with motivation, so gamification penetrates into all spheres of life and “turns on” us on trifles - from collecting stickers from the “five” to tricks like “get out of our sex shop in 20 minutes ”.
Former hardcore gamer and now business guru, American entrepreneur Yu Kai Chou developed a system of eight elements of gamification.
The diagram is an octagon, the corners of which are the directions of our motivation.
Each person has one or more leading directions, a kind of secret hook within us - that which lies at the basis of a deep need, something that we can be easily caught on.
The creators of social media, cool toys, online courses and other content, of course, take these aspects into account. Therefore, instead of preparing an annual report, we beat virtual dragons, collect likes or gamble cryptocurrency mining. Listed below are the very secret motivation factors that give power over the world (or at least the ability to say “No!” To the dragon, and “Yes!” To work).
1.Mission
It is important for the player to do something significant and great, filled with meaning. He is the chosen one who is destined to write a Wikipedia page, ask Putin a question or go to Eurovision. Messiahs believe that they have a hidden gift, a unique weapon, or they just got it - just today, just for you! - a code phrase that gives the right to activate a nuclear bomb or spend all your savings helping the hungry.
2. Leadership
An item that is easily gamified. The audience will come across, which is led by stars and medals: everywhere the first, the king of the hill, the most important in the car. It is important not only not to lag behind, but also to overtake America. Leaders are waiting for a competitive challenge: “Come on, guys, who will be the first to reach the printer? Who will break the finish line?
3. Unleashing creativity
People who are obsessed with internal improvement and self-expression will come to play with the scattered parts of the designer. They are pleased to respond to a challenge only because there is an opportunity to learn something, try something interesting: build a bionicle robot or paint a self-portrait in green watercolor.
4. Possession
Numismatists, collectors of discs in '93 and people who still have not thrown away the album with school stamps are passionate about the accumulation of wealth. Moreover, "wealth" here is a conditional value. You can collect anything: virtual glasses, reprimands, and even stars on the shoulder straps.
5. Social connections
This motivational factor is interesting for people who ran along with the rest.
They are fascinated by communication in all its forms: mentoring, intrigue, scandals, competition, round dances and looking at other people's photos from vacation on Facebook. Social interaction fans are easily persuaded to join the pioneer.
6. Limiting resources
Many people are inspired by the scarcity, the need to queue for a smartphone.
Such people like to walk barefoot uphill, swim the ocean alone and climb onto the balcony with a girl just because she lives on the 16th floor. In general, the worse it gets, the better.
7. Unpredictability and curiosity
This is what makes many people inspect the burdensome film that began with a murder. Fans of secrets, lotteries, black boxes, candy with a surprise joyfully rub their hands if there is even the slightest chance of touching the unknown. Although this unknown usually turns out to be a T-shirt with a company logo.
8. Avoiding losses
People who are driven by this motive are ready to enter the game every 24 hours (otherwise the crystals will burn out) or rush to the sale, because the offer is valid only until Tuesday. They can also, without any internal discomfort, build a house for a man in The Sims or equip a mink for a raccoon.
These motivators in each of us are bizarrely combined: if a person loves leadership and hardship at the same time, a career as a wandering preacher is suitable for him, and for a guy who builds a house for a raccoon and is fascinated by secrets, it makes sense to try himself as a magician at children's matinees.
You can use your motivation even in unpleasant activities. For example, if someone likes the restrictions, then while cleaning the apartment you just need to turn on the timer: "Either I'll move the closet while this song is playing, or I'll have to come to a corporate party wearing a rubber cap."
Very strange things
People do a lot of mysterious things: rock climbing, running marathons and rap. And sometimes they receive nothing for their activities, except for frostbite, dislocation of the knee and hatred of neighbors. What drives them? When talking about a person's internal “ignition key”, it is customary to mention motivation - what prompts us to do all this nonsense. If she goes off scale, there is no need for additional volitional efforts and everything works "by itself" - and vice versa: if the motivation is weak, the wife should remind for the fifth time that it is time to take out the trash.
The paradox: before doing the favorite and exciting work, a person drinks coffee for a long, long time, sticks around on extraneous sites, scratches behind his ear, and then still asks to postpone the deadline.
But in order to play a ridiculous online game about a farm, not a single comrade, even a very far from farming, grinds his teeth, does not try to "pull himself together." It somehow goes by itself easily. This is strange, because in the first case, at least money should motivate us.
In a popular TED video Business Analyst Daniel Pink talks about an experiment conducted by Sam Glaxberg of Princeton University. Participants had to solve a tricky task: attach a candle so that it would not stain the wall or the floor with wax. One group was told that their results would set the standard - a starting point for the next research, the other was offered a monetary reward. The participants in the first group solved the problem 3.5 minutes faster than their competitors competing for the prize. Similar experiments were carried out repeatedly, until it became obvious even to scientists: if a task requires at least elementary mental efforts, money does not play a special role. On the contrary, an increase in the size of the "bonus" leads to a decrease in productivity. Although if it's worth doing something simple, like moving a chair,
Outside and inside
Throughout the 20th century, a behavioral approach reigned in psychology. Did it well - got a pie from the shelf, did it badly - stand on the peas. In some underdeveloped areas, such as business and education, this notion of motivation is still alive today. People here still think that if a student is given a two in a quarter, he will no longer make mistakes, and as soon as the manager is paid a double bonus, you will have a competitive advantage. Fortunately, psychology grew out of the short pants of behaviorism: now, more than ever, it is clear that a person is controlled not by carrots and sticks, not by external stimuli, but by internal ones, which are much more powerful than a two in a quarter and a social package. The secret of such motivation lies in the activity itself, in the attractiveness of its content.
Already mentioned by Daniel Pink in his book Drive. What really motivates us” writes:
So it would be an annoying mistake to deal with bookkeeping for ten years without love for excel tablets.
Teachers are well aware of this: children, for example, like to draw ugly little people, and they do it with pleasure. If a group of young artists is given gifts for unsightly figures, then the guys begin to work for a reward, for praise, for assessments - for external tinsel, and then it is not very easy to convince them to draw just for fun. Many psychologists today do not advise even to tell a child showing you an ugly little man the word "Well done!" It's the extrinsic motivation that kills creativity. It is possible that the accounting workflow too.
Where to look for the invisible engine
Deciding that paying bonuses to employees is unnecessary is not enough for success. In search of the secret of inspiration, experts turn to games. You can see that people have no problems with this type of activity, if you do not take into account those who went broke on poker. The game is distinguished by its obvious aimlessness and fun - the pleasure of the process. The fact that the modern world has turned to gamification and is fully equipped with game engines can be seen with the naked eye. An inhabitant of the XXI century has problems with engagement, with motivation, so gamification penetrates into all spheres of life and “turns on” us on trifles - from collecting stickers from the “five” to tricks like “get out of our sex shop in 20 minutes ”.
Former hardcore gamer and now business guru, American entrepreneur Yu Kai Chou developed a system of eight elements of gamification.
The diagram is an octagon, the corners of which are the directions of our motivation.
Each person has one or more leading directions, a kind of secret hook within us - that which lies at the basis of a deep need, something that we can be easily caught on.
The creators of social media, cool toys, online courses and other content, of course, take these aspects into account. Therefore, instead of preparing an annual report, we beat virtual dragons, collect likes or gamble cryptocurrency mining. Listed below are the very secret motivation factors that give power over the world (or at least the ability to say “No!” To the dragon, and “Yes!” To work).
1.Mission
It is important for the player to do something significant and great, filled with meaning. He is the chosen one who is destined to write a Wikipedia page, ask Putin a question or go to Eurovision. Messiahs believe that they have a hidden gift, a unique weapon, or they just got it - just today, just for you! - a code phrase that gives the right to activate a nuclear bomb or spend all your savings helping the hungry.
2. Leadership
An item that is easily gamified. The audience will come across, which is led by stars and medals: everywhere the first, the king of the hill, the most important in the car. It is important not only not to lag behind, but also to overtake America. Leaders are waiting for a competitive challenge: “Come on, guys, who will be the first to reach the printer? Who will break the finish line?
3. Unleashing creativity
People who are obsessed with internal improvement and self-expression will come to play with the scattered parts of the designer. They are pleased to respond to a challenge only because there is an opportunity to learn something, try something interesting: build a bionicle robot or paint a self-portrait in green watercolor.
4. Possession
Numismatists, collectors of discs in '93 and people who still have not thrown away the album with school stamps are passionate about the accumulation of wealth. Moreover, "wealth" here is a conditional value. You can collect anything: virtual glasses, reprimands, and even stars on the shoulder straps.
5. Social connections
This motivational factor is interesting for people who ran along with the rest.
They are fascinated by communication in all its forms: mentoring, intrigue, scandals, competition, round dances and looking at other people's photos from vacation on Facebook. Social interaction fans are easily persuaded to join the pioneer.
6. Limiting resources
Many people are inspired by the scarcity, the need to queue for a smartphone.
Such people like to walk barefoot uphill, swim the ocean alone and climb onto the balcony with a girl just because she lives on the 16th floor. In general, the worse it gets, the better.
7. Unpredictability and curiosity
This is what makes many people inspect the burdensome film that began with a murder. Fans of secrets, lotteries, black boxes, candy with a surprise joyfully rub their hands if there is even the slightest chance of touching the unknown. Although this unknown usually turns out to be a T-shirt with a company logo.
8. Avoiding losses
People who are driven by this motive are ready to enter the game every 24 hours (otherwise the crystals will burn out) or rush to the sale, because the offer is valid only until Tuesday. They can also, without any internal discomfort, build a house for a man in The Sims or equip a mink for a raccoon.
These motivators in each of us are bizarrely combined: if a person loves leadership and hardship at the same time, a career as a wandering preacher is suitable for him, and for a guy who builds a house for a raccoon and is fascinated by secrets, it makes sense to try himself as a magician at children's matinees.
You can use your motivation even in unpleasant activities. For example, if someone likes the restrictions, then while cleaning the apartment you just need to turn on the timer: "Either I'll move the closet while this song is playing, or I'll have to come to a corporate party wearing a rubber cap."
