What is Airdrop and how does It work?

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Airdrop is a free distribution of cryptocurrency or project tokens. Airdrop is also a way for some projects to present their tokens, and for the crypto community to learn about tokens and their project being developed. This is one of the very effective ways, because Airdrop is always characterized by a very high expectation among crypto fans.

How does Airdrop work and why do ICO projects distribute cryptocurrency for free?
Most often, Airdrop is created by a new cryptocurrency project to promote and promote their startups. The principle of distributing cryptocurrencies is quite simple. Based on any of their commercial goals, companies that are going to enter the ICO begin a certain PR move, for this purpose the distribution of their tokens, that is, their cryptocurrency, is ideal. Anyone who wants to perform any simple actions (which ones we will analyze below) receives tokens as a reward, perhaps now their value is close to zero, but perhaps in the near future the idea of the project and the coherence of the team will take its toll, and the cost of tokens will increase significantly.

In many ways, the method of distribution of tokens among interested and not so interested investors is due to several reasons:

Popularity / PR Campaign
Getting your token to as many wallets and people as possible to create a strong base of active users who can turn out to be real customers. Distribution width is usually an important metric, especially considering that many projects are trying to trigger a network effect.

Exchange loyalty
Based on the previous paragraph, the following version follows: the more popular the project, the more loyal the cryptocurrency exchanges are to it. Naturally, we are talking about positively known projects. Also, a large monetary interest created after the coin hits the exchanges provokes a new flow of customers.

Raising capital
Again, by distributing cryptocurrencies, projects often prove to all the clients who have invested in their project that they are a capable company that is able to adequately and reasonably conduct such events.

What do they give out cryptocurrency for?
Returning to the motivation of projects, let's look at the main actions for which you can get tokens absolutely free in 2018. There are the following directions:
  • Subscribe (Subscribe to any social channel of the project, get cryptocurrency)
  • Advertising (Especially effective for famous personalities/bloggers)
  • Posting announcements/articles (Anyone can post some information about the project on websites or in groups. How to get project tokens)

Types of airdrops:​


Automatic
Automatic airdrop is when coins are distributed for free to everyone who holds a certain cryptocurrency. Basically, the distribution occurs from a ratio of 1:1. for this type of airdrop, you need to have a wallet where the coin will be located on the basis of which the Hard Fork occurs

(A hard Fork is a software update on the cryptocurrency network that all nodes must agree to.)

Incentive plan
Incentive-every user can participate in this type of airdrop. They will receive coins for specific actions. these actions help promote the project. Everything is extremely simple and requires no expenses. in particular, the project can request a subscription in official chats, Telegram and Twitter channels, reposting in social networks, likes, and activity on the BitcoinTalk forum.
 
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