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According to statistics, 84.7% of customers, when choosing a product, pay attention to the corporate color. Of course, it cannot be said that the correctly chosen range will provide an instant increase in sales, because the decision to purchase is made taking into account many factors.
However, it is necessary to take into account the laws of color science, and competent marketers have been doing this for a long time. We are ready to share with you the secrets of using colors and their combinations to attract buyers and increase the company's profits.
What do customers want?
Psychologists say that there are top 6 colors that are popular with potential clients. The list includes:
Red - guaranteed to attract attention. It is no coincidence that it is used to decorate shop windows and stands at sales. Red products are mainly of interest to impulsive people who make a purchase under the influence of emotions. It is used by such giants as McDonald's and Coca-Cola.
Dark Blue - Associated with tranquility and is popular with customers on a budget. This design is typical for companies that offer reliability and security. Oral-B is a good example.
Green - evokes similar emotions, and is also associated with nature and purity. Most often it is approached by environmental protection companies. However, Spotify, Android and even Sberbank have green emblems.
Yellow is a symbol of creative energy and optimism. Studies show that young people and children choose this color more often than adults. However, this does not mean that adults pay less attention to it. Yellow display cases are equally attractive to customers of all ages. Proof of this is the success of Nikon and IKEA.
Orange - translates aggressiveness. His main message is "buy me." The power of persuasion of orange has been experienced by all those who at least once bought a bottle of "Fanta".
Purple is the color of peace and tranquility, but, unlike the "budget" blue, this is an elite option. It is he who is chosen for the design of packages of expensive cosmetics. Another side of purple is creativity; it is often approached by creative companies offering extraordinary solutions. Purple is popular with children, so the packaging of sweets and toys is kept in this range. An example of the use of purple - the famous brand "Milka"
How to decide on the color of your corporate identity?
First of all, answer the question: what do you want to say to your client? Any color has a meaning and evokes a certain association. What will your brand be? Aggressive orange? Elite purple? Upbeat yellow? Use the language of flowers to speak to your prospect.
A successful brand is almost never monotonous. It is recommended to use three colors: one as the main and two additional colors.
The main color is the background, it grabs the attention of the target audience. For example, the dark blue background on the Classic Coors beer label is aimed specifically at mature consumers; children will not be interested in it. Complementary colors should be combined with the main one, but be brighter and more noticeable: with their help, accents are placed, they describe the trademark. It is best to make the background color neutral, and the additional ones more saturated and noticeable.
It is very important to use the colors that match the specificity of the product. At the same time, it is important to analyze the work of competitors in order to avoid unpleasant coincidences. The brand becomes recognizable largely due to its uniqueness, so if competitors are already using the color combinations you have chosen, it is better to look for another design option.
One last thing: don't be afraid to experiment. The traditional interpretation of colors and the associations that arise with them is, of course, very important, but sometimes it is worth taking a risk and breaking stereotypes. This is what Heinz did when it first moved away from the “classic” red color for ketchup bottles and turned to green. In the first seven months, more than 10 million were sold. green bottles of "Squirt Blastin" - a record number in the history of the brand. Of course, this was preceded by a lot of research and reflection, but in the end the move was successful.
If you are not afraid to make extraordinary decisions and are ready to take risks, we advise you to experiment with at least three colors: this way the color scheme will look impressive and will attract the attention of potential customers.
However, it is necessary to take into account the laws of color science, and competent marketers have been doing this for a long time. We are ready to share with you the secrets of using colors and their combinations to attract buyers and increase the company's profits.
What do customers want?
Psychologists say that there are top 6 colors that are popular with potential clients. The list includes:
- Red;
- Navy blue;
- green;
- yellow;
- Orange;
- purple.
Red - guaranteed to attract attention. It is no coincidence that it is used to decorate shop windows and stands at sales. Red products are mainly of interest to impulsive people who make a purchase under the influence of emotions. It is used by such giants as McDonald's and Coca-Cola.
Dark Blue - Associated with tranquility and is popular with customers on a budget. This design is typical for companies that offer reliability and security. Oral-B is a good example.
Green - evokes similar emotions, and is also associated with nature and purity. Most often it is approached by environmental protection companies. However, Spotify, Android and even Sberbank have green emblems.
Yellow is a symbol of creative energy and optimism. Studies show that young people and children choose this color more often than adults. However, this does not mean that adults pay less attention to it. Yellow display cases are equally attractive to customers of all ages. Proof of this is the success of Nikon and IKEA.
Orange - translates aggressiveness. His main message is "buy me." The power of persuasion of orange has been experienced by all those who at least once bought a bottle of "Fanta".
Purple is the color of peace and tranquility, but, unlike the "budget" blue, this is an elite option. It is he who is chosen for the design of packages of expensive cosmetics. Another side of purple is creativity; it is often approached by creative companies offering extraordinary solutions. Purple is popular with children, so the packaging of sweets and toys is kept in this range. An example of the use of purple - the famous brand "Milka"
How to decide on the color of your corporate identity?
First of all, answer the question: what do you want to say to your client? Any color has a meaning and evokes a certain association. What will your brand be? Aggressive orange? Elite purple? Upbeat yellow? Use the language of flowers to speak to your prospect.
A successful brand is almost never monotonous. It is recommended to use three colors: one as the main and two additional colors.
The main color is the background, it grabs the attention of the target audience. For example, the dark blue background on the Classic Coors beer label is aimed specifically at mature consumers; children will not be interested in it. Complementary colors should be combined with the main one, but be brighter and more noticeable: with their help, accents are placed, they describe the trademark. It is best to make the background color neutral, and the additional ones more saturated and noticeable.
It is very important to use the colors that match the specificity of the product. At the same time, it is important to analyze the work of competitors in order to avoid unpleasant coincidences. The brand becomes recognizable largely due to its uniqueness, so if competitors are already using the color combinations you have chosen, it is better to look for another design option.
One last thing: don't be afraid to experiment. The traditional interpretation of colors and the associations that arise with them is, of course, very important, but sometimes it is worth taking a risk and breaking stereotypes. This is what Heinz did when it first moved away from the “classic” red color for ketchup bottles and turned to green. In the first seven months, more than 10 million were sold. green bottles of "Squirt Blastin" - a record number in the history of the brand. Of course, this was preceded by a lot of research and reflection, but in the end the move was successful.
If you are not afraid to make extraordinary decisions and are ready to take risks, we advise you to experiment with at least three colors: this way the color scheme will look impressive and will attract the attention of potential customers.
