Tomcat
Professional
- Messages
- 2,689
- Reaction score
- 963
- Points
- 113
Despite the fact that over time, banks strive to come up with more and more new banking products, striving to attract as many customers as possible, the use of non-standard design for the manufacture of plastic bank cards has already a history. Such a service is distinguished not only by its originality, but also allows the client of the bank to feel like someone special, far from being an ordinary client of a credit institution.
The personality of a person from the point of view of psychology is so arranged that, despite the existing norms and rules, he always strives for everything unusual and non-standard. First of all, this refers to purely individual things that a person uses every day, involuntarily demonstrating this to others. Studies have shown that the number of clients who are committed to receiving a bank card of unusual design is constantly growing. It is important for the client that the card differs not only in its appearance, but also in its size.
Exclusive card - exclusive service
In the early periods of the history of banking, when the use of plastic cards was only gaining momentum, and the presence of a bank card was already considered prestigious in itself, little attention was paid to the design of the card and its appearance. Now, when everyone can become the owner of a bank card, and the number of cards among the population has become significant, the question of giving a personal card a peculiar color scheme, texture and special size has become acute.
The main condition that banks try to comply with in the fight for each client is the creation of an exclusive, originally designed bank card. A well-designed bank card is comparable to an expensive wallet, which immediately raises the status of its owner. The main target audience of owners of bank cards with an unusual design is, in most cases, VIP clients, young respectable people who travel a lot, move in business circles and are used to luxury service.
Different card designs for women and men
In order to satisfy the largest possible number of customers, banks are trying to issue plastic cards for each target audience. Plastic cards in pink and bright colors are created for women. Often there are perfumed cards or plastic cards with a mirror image. Men who prefer sports can get a bank card with sports symbols. For young people, a special fetish is a mini-card in the form of a keychain, as well as luminous and transparent, fluorescent cards that change color depending on the ambient temperature. Depending on the tastes of the client audience, each bank independently develops the design of plastic cards that can distinguish them favorably from cards of other banks.
Today, to a greater extent, for ordinary customers, banks offer standard types of design developments for plastic cards.
Color and design of cards
Plastic cards can be leopard or denim. There are cards made under natural leather or in the form of coarse linen fabric. For the most demanding customers, banks offer to place photos of their favorite animals or reproductions of paintings by famous artists on the map. For the category of wealthy clients, banks can offer the most unusual designs of designers, which are successfully used on issued cards. Today, a special feature in the world of individually designed plastic cards is a plastic card decorated with diamonds and diamond rhinestones. Many plastic cards are adorned with gilding and have a distinctly respectable style. The number of such cards issued by banks is limited and their circulation is usually no more than a hundred pieces.
Despite the breadth of customer tastes and the ability of banks to offer a wide variety of designs for cardholders, there are some restrictions on the appearance of bank cards. It is not recommended to put company logos on the cards for advertising purposes, various trademarks, symbols of racial and political content. The negative attitude of banks to the client's desire to perpetuate religious symbols, pictures of a sexual orientation, advertising of alcohol and tobacco products on plastic. A list of such restrictions, as well as possible options for choosing the appropriate appearance of a future plastic card, are usually posted directly on the websites of banks.
The personality of a person from the point of view of psychology is so arranged that, despite the existing norms and rules, he always strives for everything unusual and non-standard. First of all, this refers to purely individual things that a person uses every day, involuntarily demonstrating this to others. Studies have shown that the number of clients who are committed to receiving a bank card of unusual design is constantly growing. It is important for the client that the card differs not only in its appearance, but also in its size.
Exclusive card - exclusive service
In the early periods of the history of banking, when the use of plastic cards was only gaining momentum, and the presence of a bank card was already considered prestigious in itself, little attention was paid to the design of the card and its appearance. Now, when everyone can become the owner of a bank card, and the number of cards among the population has become significant, the question of giving a personal card a peculiar color scheme, texture and special size has become acute.
The main condition that banks try to comply with in the fight for each client is the creation of an exclusive, originally designed bank card. A well-designed bank card is comparable to an expensive wallet, which immediately raises the status of its owner. The main target audience of owners of bank cards with an unusual design is, in most cases, VIP clients, young respectable people who travel a lot, move in business circles and are used to luxury service.
Different card designs for women and men
In order to satisfy the largest possible number of customers, banks are trying to issue plastic cards for each target audience. Plastic cards in pink and bright colors are created for women. Often there are perfumed cards or plastic cards with a mirror image. Men who prefer sports can get a bank card with sports symbols. For young people, a special fetish is a mini-card in the form of a keychain, as well as luminous and transparent, fluorescent cards that change color depending on the ambient temperature. Depending on the tastes of the client audience, each bank independently develops the design of plastic cards that can distinguish them favorably from cards of other banks.
Today, to a greater extent, for ordinary customers, banks offer standard types of design developments for plastic cards.
Color and design of cards
Plastic cards can be leopard or denim. There are cards made under natural leather or in the form of coarse linen fabric. For the most demanding customers, banks offer to place photos of their favorite animals or reproductions of paintings by famous artists on the map. For the category of wealthy clients, banks can offer the most unusual designs of designers, which are successfully used on issued cards. Today, a special feature in the world of individually designed plastic cards is a plastic card decorated with diamonds and diamond rhinestones. Many plastic cards are adorned with gilding and have a distinctly respectable style. The number of such cards issued by banks is limited and their circulation is usually no more than a hundred pieces.
Despite the breadth of customer tastes and the ability of banks to offer a wide variety of designs for cardholders, there are some restrictions on the appearance of bank cards. It is not recommended to put company logos on the cards for advertising purposes, various trademarks, symbols of racial and political content. The negative attitude of banks to the client's desire to perpetuate religious symbols, pictures of a sexual orientation, advertising of alcohol and tobacco products on plastic. A list of such restrictions, as well as possible options for choosing the appropriate appearance of a future plastic card, are usually posted directly on the websites of banks.
