Modern online and offline retailing is increasingly faced with the need to implement mobile technologies that can significantly increase sales. Buyers are increasingly making purchases from their smartphones, and also use their mobiles in retail outlets in order to find out more information about products, as well as take advantage of discounts or special offers.
There are several smartphone technology solutions on the market today that will help retailers improve their business.
1. Fully functional mobile version of the site
If the website of an online store has a mobile version that does not allow paying for goods online, this will become a serious obstacle to business. 30% of buyers will refuse to buy on the marketplace and go to competitors. Low download speed also negatively affects customer loyalty. 65% of customers are willing to leave the site for this reason.
2. Mobile payment terminal
Mobile POS terminals allow you to get rid of queues at the checkout, taking payments right on the trading floor. Also, mini-terminals can be used to pay for courier delivery.
3. Free Wi-Fi
In addition to attracting additional visitors to the trading platform and improving the shopping experience, free internet allows customers to send advertisements, messages about promotions, etc. to the customers' smartphones as soon as they connect to Wi-Fi at the point of sale.
4. Bluetooth beacons
Trading networks record information on products, discounts and special offers on small beacons. And then they place them on the shelves with products. The devices record the appearance of a customer with a smartphone and automatically send advertising messages, tips, and additional points to the mobile phone.
5. QR codes on products
By scanning the QR code with your mobile, you can get additional information about the product. In addition, mobile applications are constantly appearing on the market that allow you to photograph QR codes of products on the trading floor and automatically pay for your purchases without having to go to the checkout.
There are several smartphone technology solutions on the market today that will help retailers improve their business.
1. Fully functional mobile version of the site
If the website of an online store has a mobile version that does not allow paying for goods online, this will become a serious obstacle to business. 30% of buyers will refuse to buy on the marketplace and go to competitors. Low download speed also negatively affects customer loyalty. 65% of customers are willing to leave the site for this reason.
2. Mobile payment terminal
Mobile POS terminals allow you to get rid of queues at the checkout, taking payments right on the trading floor. Also, mini-terminals can be used to pay for courier delivery.
3. Free Wi-Fi
In addition to attracting additional visitors to the trading platform and improving the shopping experience, free internet allows customers to send advertisements, messages about promotions, etc. to the customers' smartphones as soon as they connect to Wi-Fi at the point of sale.
4. Bluetooth beacons
Trading networks record information on products, discounts and special offers on small beacons. And then they place them on the shelves with products. The devices record the appearance of a customer with a smartphone and automatically send advertising messages, tips, and additional points to the mobile phone.
5. QR codes on products
By scanning the QR code with your mobile, you can get additional information about the product. In addition, mobile applications are constantly appearing on the market that allow you to photograph QR codes of products on the trading floor and automatically pay for your purchases without having to go to the checkout.
