Carding Forum
Professional
E-commerce is booming. By the end of 2021. the market volume will be $ 2 trillion. However, along with the popularity of online retailers, the level of competition between them is also growing, forcing merchants to follow the development of their trading platforms more closely.
Ecommerce experts advise entrepreneurs to avoid the most common mistakes in online commerce.
Mistake 1 : Lack of a Unique Selling Proposition
Unique services are the backbone of success in any business. However, more and more retailers are appearing on the market today who copy the strategy of developing a trading platform from other entrepreneurs. A non-original assortment of goods on the marketplace, as well as the absence of a clear advertising strategy, can bring an average profit in a favorable economic situation. However, during the crisis, such online stores will be forced to leave the market.
Mistake 2 : Lack of authority in your industry
An online store needs to build trust and respect among its customers. By providing users with accurate and up-to-date information about products, the retailer will make them visit their resource more often and, accordingly, purchase goods.
Also, the credibility of the trading platform can be increased by publishing tips on the website on how to choose one or another product, as well as articles on market news. Alternatively, you can blog in a popular online store-themed publication.
Mistake 3 : Refusing Conversion Optimization
By increasing the convenience of shopping on the site, an entrepreneur increases the conversion rate - the percentage of buyers who purchased a product on the site among the total volume of visitors. Having a high conversion rate, you can start developing schemes to increase traffic.
Mistake 4 : Failure to Retain Buyer
Most online stores aim to profit from each specific purchase. However, those sites that increase the number of regular customers, reduce prices for popular products, and also introduce loyalty programs receive a great benefit.
Mistake 5 : Ignoring email marketing
Research has shown that more than half of shoppers shop at a particular online store because it sends notifications and promotional emails.
Ecommerce experts advise entrepreneurs to avoid the most common mistakes in online commerce.
Mistake 1 : Lack of a Unique Selling Proposition
Unique services are the backbone of success in any business. However, more and more retailers are appearing on the market today who copy the strategy of developing a trading platform from other entrepreneurs. A non-original assortment of goods on the marketplace, as well as the absence of a clear advertising strategy, can bring an average profit in a favorable economic situation. However, during the crisis, such online stores will be forced to leave the market.
Mistake 2 : Lack of authority in your industry
An online store needs to build trust and respect among its customers. By providing users with accurate and up-to-date information about products, the retailer will make them visit their resource more often and, accordingly, purchase goods.
Also, the credibility of the trading platform can be increased by publishing tips on the website on how to choose one or another product, as well as articles on market news. Alternatively, you can blog in a popular online store-themed publication.
Mistake 3 : Refusing Conversion Optimization
By increasing the convenience of shopping on the site, an entrepreneur increases the conversion rate - the percentage of buyers who purchased a product on the site among the total volume of visitors. Having a high conversion rate, you can start developing schemes to increase traffic.
Mistake 4 : Failure to Retain Buyer
Most online stores aim to profit from each specific purchase. However, those sites that increase the number of regular customers, reduce prices for popular products, and also introduce loyalty programs receive a great benefit.
Mistake 5 : Ignoring email marketing
Research has shown that more than half of shoppers shop at a particular online store because it sends notifications and promotional emails.
