CarderPlanet
Professional
? Exaggeration
The technique consists in unjustified generalization, exaggeration, in the statement of premature conclusions, for example: "All women are liars", "All men are scoundrels", etc. Exaggeration can be used to achieve other goals, as, for example, happened in the following story.
A young nun runs out of the doctor's office and disappears in tears.
- What's happened? - the doctor asks his colleague.
- Yes, nonsense: I told her that she was pregnant!
- But this cannot be! She's a nun! You insulted her! ..
- But I stopped hiccuping.
? Using authority
Consists of references to famous personalities, which is often simply far-fetched, since we can talk about something completely different. But for listeners, one mention of a well-known name is often enough: "I would not completely agree with the speaker's opinion, but if N. also adheres to this point of view, then there is nothing you can do about it ..."
? Insulation
It consists in “pulling out” individual phrases from the speech, isolating them and presenting them in a truncated form so that they have a meaning that is completely opposite to the original one.
From the point of view of rhetoric, it is correct to isolate from the speech only those parts that have an independent meaning, are clear in themselves and cannot be distorted, being extracted from the general text.
It is absolutely incorrect to omit what precedes or follows immediately after the statement. This technique was especially prevalent during the Cold War, and is now used by some candidates in elections and in dishonest advertising.
One of the MMM commercials sounded like this: “According to the conclusion of the American magazine“ Business Week ”. MMM is the fastest growing Russian company. " The authors fraudulently snatched out the highlighted words, omitting the preceding words: "... in the opinion of Moscow pensioners ...": As a result, the assessment of the pensioners was passed off as the point of view of a respectable business publication.
Change of direction
It consists in the fact that the interlocutor does not attack our arguments, but moves on to another question, which is not related to the subject of discussion. He tries to get around the "hot" place and arouse the audience's interest in other issues.
Sheinov V.P.
"Hidden human control"
The technique consists in unjustified generalization, exaggeration, in the statement of premature conclusions, for example: "All women are liars", "All men are scoundrels", etc. Exaggeration can be used to achieve other goals, as, for example, happened in the following story.
A young nun runs out of the doctor's office and disappears in tears.
- What's happened? - the doctor asks his colleague.
- Yes, nonsense: I told her that she was pregnant!
- But this cannot be! She's a nun! You insulted her! ..
- But I stopped hiccuping.
? Using authority
Consists of references to famous personalities, which is often simply far-fetched, since we can talk about something completely different. But for listeners, one mention of a well-known name is often enough: "I would not completely agree with the speaker's opinion, but if N. also adheres to this point of view, then there is nothing you can do about it ..."
? Insulation
It consists in “pulling out” individual phrases from the speech, isolating them and presenting them in a truncated form so that they have a meaning that is completely opposite to the original one.
From the point of view of rhetoric, it is correct to isolate from the speech only those parts that have an independent meaning, are clear in themselves and cannot be distorted, being extracted from the general text.
It is absolutely incorrect to omit what precedes or follows immediately after the statement. This technique was especially prevalent during the Cold War, and is now used by some candidates in elections and in dishonest advertising.
One of the MMM commercials sounded like this: “According to the conclusion of the American magazine“ Business Week ”. MMM is the fastest growing Russian company. " The authors fraudulently snatched out the highlighted words, omitting the preceding words: "... in the opinion of Moscow pensioners ...": As a result, the assessment of the pensioners was passed off as the point of view of a respectable business publication.
![Wavy dash :wavy_dash: 〰️](https://cdn.jsdelivr.net/joypixels/assets/6.6/png/unicode/64/3030.png)
It consists in the fact that the interlocutor does not attack our arguments, but moves on to another question, which is not related to the subject of discussion. He tries to get around the "hot" place and arouse the audience's interest in other issues.
Sheinov V.P.
"Hidden human control"