Scandalous digital fakes make celebrities blush — how to deal with a problem that's out of control?
Cybercriminals are actively using artificial intelligence technologies to create fake pornographic content featuring celebrities. Naturally, no one asks the latter for permission when generating such materials.
According to independent analyst Genevieve Oh, the number of erotic deepfake videos on the web has increased by 9 times since 2019. In May 2023, almost 150 thousand such videos were published with 3.8 billion views on 30 sites.
One of the constant victims of fake porn videos is a popular Internet streamer under the pseudonym Amouranth. Her team regularly finds new fake videos of explicit content directly in the Google search results and submits complaints about the removal of links. Links are removed, but this is a "constant battle" that is waged after the publication of such content on the network.
Interestingly, the largest technology companies indirectly even support the distribution of deepfakes. Google, for example, is the main source of traffic for sites with erotic deepfake content. And Twitter users * contribute to its distribution and popularization.
At the same time, services such as Cloudflare, Amazon, and GitHub provide web hosting for hosting such content. It is clear that hardly such well-known companies want to have such black glory, but it turns out exactly like that.
Experts believe that victims should send complaints about the distribution of fake erotic content with their participation directly to tech giants, so that they can deal with the issue independently and introduce new methods of content pre-moderation.
What you should focus on first to solve the problem is written permissions. In other words, companies should check people's consent to the use of their images and images in such content, since it is unlikely that at least one of the victims of deepfake authors tricks will suddenly be willing to participate in such materials.
Google said that it is actively developing protection for victims of unauthorized pornography, but so far in the United States there is no federal law prohibiting deepfakes or implying any responsibility for their production.
Carrie Goldberg, an American lawyer who specializes, in particular, in cases involving the distribution of sexual materials without consent, believes that, ultimately, it is technology platforms that determine the level of influence of such content on victims. And only they can solve this problem if they are sufficiently interested in it.
Cybercriminals are actively using artificial intelligence technologies to create fake pornographic content featuring celebrities. Naturally, no one asks the latter for permission when generating such materials.
According to independent analyst Genevieve Oh, the number of erotic deepfake videos on the web has increased by 9 times since 2019. In May 2023, almost 150 thousand such videos were published with 3.8 billion views on 30 sites.
One of the constant victims of fake porn videos is a popular Internet streamer under the pseudonym Amouranth. Her team regularly finds new fake videos of explicit content directly in the Google search results and submits complaints about the removal of links. Links are removed, but this is a "constant battle" that is waged after the publication of such content on the network.
Interestingly, the largest technology companies indirectly even support the distribution of deepfakes. Google, for example, is the main source of traffic for sites with erotic deepfake content. And Twitter users * contribute to its distribution and popularization.
At the same time, services such as Cloudflare, Amazon, and GitHub provide web hosting for hosting such content. It is clear that hardly such well-known companies want to have such black glory, but it turns out exactly like that.
Experts believe that victims should send complaints about the distribution of fake erotic content with their participation directly to tech giants, so that they can deal with the issue independently and introduce new methods of content pre-moderation.
What you should focus on first to solve the problem is written permissions. In other words, companies should check people's consent to the use of their images and images in such content, since it is unlikely that at least one of the victims of deepfake authors tricks will suddenly be willing to participate in such materials.
Google said that it is actively developing protection for victims of unauthorized pornography, but so far in the United States there is no federal law prohibiting deepfakes or implying any responsibility for their production.
Carrie Goldberg, an American lawyer who specializes, in particular, in cases involving the distribution of sexual materials without consent, believes that, ultimately, it is technology platforms that determine the level of influence of such content on victims. And only they can solve this problem if they are sufficiently interested in it.
