Man
Professional
- Messages
- 3,085
- Reaction score
- 623
- Points
- 113
The new facial recognition system will protect social networks from fakes.
Meta has begun testing facial recognition technologies to protect users from fraudulent ads and help restore access to compromised accounts faster. Criminals often use photos of celebrities to attract people to special sites where they ask for data or money. Such ads are called "celeb-bait" and violate the company's rules.
Meta now checks to see if the faces in suspicious ads match the photos of famous people on their official Facebook* and Instagram* profiles. If the system finds a match and confirms that the ad is fraudulent, it is immediately blocked, and all recognition data is deleted. Tests with a small group of celebrities have already shown that the technology works faster and more efficiently than before. In the near future, public figures whose photos were used in such ads will receive notifications and will be able to connect to the project.
Meta is also cracking down on fake celebrity accounts. Scammers create such profiles to deceive users and get money or personal data. For example, advertise investments or ask for data for a "free" gift. The new technology will help identify such fake accounts faster.
In addition, Meta is testing a new way to restore access to accounts. If the account has been hacked or the user has lost access to it, they will be able to verify their identity with a video selfie. The video will be compared to the photos on the account to confirm that it is indeed the owner. Once the verification is complete, all facial recognition data is encrypted and deleted. This method is faster and more reliable than using documents, as it is more difficult to forge.
The company emphasizes that facial recognition data is used only for one-time verification and is not used anywhere else. All data is deleted immediately after verification, regardless of the result.
Source
Meta has begun testing facial recognition technologies to protect users from fraudulent ads and help restore access to compromised accounts faster. Criminals often use photos of celebrities to attract people to special sites where they ask for data or money. Such ads are called "celeb-bait" and violate the company's rules.
Meta now checks to see if the faces in suspicious ads match the photos of famous people on their official Facebook* and Instagram* profiles. If the system finds a match and confirms that the ad is fraudulent, it is immediately blocked, and all recognition data is deleted. Tests with a small group of celebrities have already shown that the technology works faster and more efficiently than before. In the near future, public figures whose photos were used in such ads will receive notifications and will be able to connect to the project.
Meta is also cracking down on fake celebrity accounts. Scammers create such profiles to deceive users and get money or personal data. For example, advertise investments or ask for data for a "free" gift. The new technology will help identify such fake accounts faster.
In addition, Meta is testing a new way to restore access to accounts. If the account has been hacked or the user has lost access to it, they will be able to verify their identity with a video selfie. The video will be compared to the photos on the account to confirm that it is indeed the owner. Once the verification is complete, all facial recognition data is encrypted and deleted. This method is faster and more reliable than using documents, as it is more difficult to forge.
The company emphasizes that facial recognition data is used only for one-time verification and is not used anywhere else. All data is deleted immediately after verification, regardless of the result.
Source
