Lord777
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Tik-Tok for youth
For the time being, Tik-Tok is mostly populated by young people. This is how the fate of other social networks developed at the dawn of their existence: schoolchildren also sat on VK and Instagram at first
Of course, our favorite joint creams and anti-wrinkle creams aren't going to be hugely popular unless you can make them go viral.
Tik-Tok - a paradise of coverage
It becomes more difficult to promote goods on Insta or Fb, in order to fly into a wave of cool results, you need to try hard and invest a lot of money. In Tik-Tok, by making a cool video, you can get thousands of views for free.
Let's take a look at an example. Magic beans for weight loss in Tik-Tok. Please note, only 38 subscribers and up to 800 views on videos.
Fast forward to their Instagram page, 21 thousand subscribers and up to 100 views under the videos.
Did you feel the difference? And this is still not the best example of creativity.
What's good at Tik-Tok?
- clothes and accessories
- gadgets, electronic gadgets
- dating sites, however, finding a suitable adult audience will be more difficult
- applications, games, utilities
How to advertise an offer?
- You can use the advertising account of the social network or promote the video through Yandex.Direct. This will help your ad reach the right audience. But you need to take into account that moderation can be very tough and find fault with the slightest nuance. As we already said, the white product will pass almost without problems, but at a cost. Try to test the RK at the lowest cost in order to test the waters.
- Free promotion. Start posting several videos a day to your profile. In addition to explicitly advertising your offer, try to dilute the content with other videos on this topic. But remember that Tik-Tok does not like it when someone else's videos are stolen without the author's mark.
For example, an account promoting a weight loss product. In addition to commercials, the account contains videos with recipes and beautiful dishes. All videos are getting a good number of views.
At the moment, you cannot attach a link to the site with the product to the video. It can be specified in the description, but it will not be clickable. An alternative option is to lead an audience on Instagram or Telegram. We look forward to and hope that soon Tik-Tok will delight us with new functions for more convenient promotion. After all, other social networks have not previously been sharpened for advertising.
For example, an account promoting a weight loss product. In addition to commercials, the account contains videos with recipes and beautiful dishes. All videos are getting a good number of views.
At the moment, you cannot attach a link to the site with the product to the video. It can be specified in the description, but it will not be clickable. An alternative option is to lead an audience on Instagram or Telegram. We look forward to and hope that soon Tik-Tok will delight us with new functions for more convenient promotion. After all, other social networks have not previously been sharpened for advertising.
- Advertising from bloggers. Everything is as usual here on other platforms. The main thing is to choose the right blogger right. If you want to advance in this way, then read the script of the video in advance. It is an experienced blogger who will be able to offer you the best promotion option, where there will be humor, transitions, and many other tricks of the popular Tik-Tokers.
Do not think that the usual slide change with photos from landing pages will go to Tik-Tok. Trends (songs, dances, etc.), humor, unusual approaches will work here. As an idea for thought: when promoting thinners, just the before-after pictures will be of little interest to anyone. For example, combine a talking fat cat, a funny text, and only then sculpt pictures of women who have lost weight. If you are used to the same type of creatives in FB, this will not work here)
It's sad that Tik-Tok does not yet have a spike of services, so it will take some time to get enough of the features of the videos and go on a creative voyage.
