People like to buy from desktop computers

[Carding Forum]

Online shoppers prefer to shop from desktop computers rather than mobile devices. This fact was voiced by the specialists of the UPS company based on the results of the research. In the report, the experts also described user behavior and presented a forecast of how the audience of Internet shoppers will grow this year, according to Internet Retailer.

According to UPS, shopping from desktops and laptops does not create feelings of confusion or anxiety among shoppers, unlike purchases from smartphones and tablets. The report says that 84% of surveyed users make purchases from desktop computers, 74% from tablets, 65% from smartphones and 62% prefer to shop in traditional stores.

Among the reasons for such preferences, the respondents named the following:

• 51% report that using a keyboard and mouse is more convenient than using a touchscreen;
• 38% cannot see a small image of a product on a smartphone screen;
• 32% have difficulty finding information about a product from a mobile device;
• 32% are afraid to transfer their credit card details over a mobile connection;
• 30% believe that it is inconvenient to compare the characteristics of products on a smartphone screen;
• 23% find it difficult to find products using mobile versions of seller sites or apps;
• 21% think it takes too long to buy from a mobile phone;
• 20% dislike the checkout process on smartphones and tablets.

Despite this, many online shoppers are increasingly starting to use smartphones or tablets to search for items before purchasing them. Thus, 41% of respondents in the course of the study said that they are looking for goods from a mobile phone, 32% - from a tablet. At the same time, 91% of Internet users search for goods from stationary computers and laptops.

As reported above, buyers from real stores also took part in the survey. Among them, the following tendency is observed: Internet users find and get acquainted with the characteristics of a product in ordinary stores, and then buy it online. Why? The reasons are as follows:

• 57% said it was cheaper to buy online;
• 49% believe there is more choice on the Internet;
• 46% would rather explore the possibilities further;
• 40% did not find a suitable size, color or model in a real store;
• 39% just wanted to hold the product in their hands before buying;
• 33% were not ready to buy on the day they visited an offline store.

In addition, many buyers of real retail outlets often use their smartphones while already in the sales area. They look through the opinions of other buyers about the product (30%), get acquainted with the characteristics of the product (29%), compare prices (29%), look for an alternative offer (23%), look for other online sellers (23%).

The UPS report also cites the significant impact of social media on purchasing decisions. For example, 23% of those surveyed said they belong to different groups of retailers on Facebook, and 11% are confident that this social network influences their shopping decisions. For Twitter, the same figures are 8% and 5%, respectively, for Pinterest - 7% and 8%; for YouTube - 8% and 7%; for Instagram - 7% and 5%.