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In Europe, more and more consumers are paying with their smartphones or tablets. By the number of mobile device owners who have experience in making mobile payments, Turkey is the absolute leader in Europe. Analytical company yStats.com presented an overview of the most popular payment methods in its report.
Despite the launch of Apple Pay in the UK in July, according to experts, most Internet users in the country still trust their bank or PayPal more when making digital payments. However, mobile payments are showing growth. Mobile payments in retail outlets using contactless technologies are also gaining popularity. In France, for example, the number of stores accepting such payments has reached more than a quarter of a million.
In addition to mobile payments, European residents prefer to use other payment methods. For example, in Western European countries such as Great Britain, France, Spain, Italy, and Scandinavian countries, card payments are very popular. However, in the Netherlands, consumers most often rely on the local payment method iDeal, which covers more than half of the market.
In Germany last year, invoice and direct debit were more popular than credit cards among payment methods for online purchases. More than half of German online shoppers (56%) paid for goods by bank transfer after receiving the order, and 24% using the same method but before receiving. Credit cards were used by 20% of users (up from 21% four years ago). Online payment services such as PayPal, Sofort Überweisung and Giropay have grown in popularity. Today, 55% of online shoppers in Germany use them (up from 31% in 2011).
As for France, bank cards remained the most popular payment method among the country's Internet users in the first six months of this year. They were used by 81% of online shoppers. Four out of ten users preferred online payment services to make purchases, while a third of French online shoppers used gift certificates.
The study also reports that in the Czech Republic and Belarus, more than half of online shoppers paid for online orders with cash on delivery. And in Poland last year the most popular payment method was online bank transfer, followed by cash. In Hungary, two-thirds of online purchases were paid upon receipt of the goods in cash or by card.
Despite the launch of Apple Pay in the UK in July, according to experts, most Internet users in the country still trust their bank or PayPal more when making digital payments. However, mobile payments are showing growth. Mobile payments in retail outlets using contactless technologies are also gaining popularity. In France, for example, the number of stores accepting such payments has reached more than a quarter of a million.
In addition to mobile payments, European residents prefer to use other payment methods. For example, in Western European countries such as Great Britain, France, Spain, Italy, and Scandinavian countries, card payments are very popular. However, in the Netherlands, consumers most often rely on the local payment method iDeal, which covers more than half of the market.
In Germany last year, invoice and direct debit were more popular than credit cards among payment methods for online purchases. More than half of German online shoppers (56%) paid for goods by bank transfer after receiving the order, and 24% using the same method but before receiving. Credit cards were used by 20% of users (up from 21% four years ago). Online payment services such as PayPal, Sofort Überweisung and Giropay have grown in popularity. Today, 55% of online shoppers in Germany use them (up from 31% in 2011).
As for France, bank cards remained the most popular payment method among the country's Internet users in the first six months of this year. They were used by 81% of online shoppers. Four out of ten users preferred online payment services to make purchases, while a third of French online shoppers used gift certificates.
The study also reports that in the Czech Republic and Belarus, more than half of online shoppers paid for online orders with cash on delivery. And in Poland last year the most popular payment method was online bank transfer, followed by cash. In Hungary, two-thirds of online purchases were paid upon receipt of the goods in cash or by card.
