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Salute, lovers to break someone else's account, Napoleon managed to masterly control public opinion, which eventually led him to the throne. Many of the emperor's methods can be used today.
Napoleon Bonaparte is considered the genius of PR and propaganda. The Emperor perfectly understood that power over minds works much better than brute force. Napoleon could charm anyone - a woman, an army or a nation. He was a virtuoso master of public opinion, and millions of French people idolized him. He himself said: “Public opinion is a horse, sometimes capricious,
Although Napoleon lived two centuries ago, his methods of creating an image are still used, sometimes unconsciously. Let us analyze what the success of the imperial PR was and what you can take on board. In many ways, these approaches are cynical, but no less effective.
Each has its own emperor
Napoleon was "his" for any audience. To make speeches sound more convincing, he always appeared in front of the soldiers only in military uniform and the famous cocked hat. At the coronation, he was wearing a laurel wreath, royal robes, which emphasized absolute power and divine principle. So Napoleon knew how to manage his image, depending on the tasks. If it was necessary to win a battle and get respect from ordinary soldiers, he put on a uniform. Among the nobility, on the contrary, it was required to strengthen their position as the undisputed leader of the nation.
Therefore, if you are going to an event for "IT specialists", then you should not wear a formal suit, leave it for business events. The same goes for photographs, if you decide to publish in the industry media, study the audience, other authors, industry leaders, see what they look like. It may be that for your comment or article in the publication it is better to send a photo in a T-shirt with the Star Wars logo.
Speak only good things
Napoleon quickly realized how useful newspapers and magazines are. Contract articles bypassed important problems for the country, and unimportant successes were paraded. Thanks to well-chosen themes and plots, Bonaparte was able to skillfully manipulate public opinion at critical moments.
Don't start talking to the media until you solve the problem. Only at the moment when the work will be established, you indicate the exact cause, consequences and decisions made. Until the information gets into the "open world" - in the media, large communities or on the pages of opinion leaders, you have every chance to eliminate the problem quietly and unnoticed. Such troubles are not the best reason for PR. If you have a high-profile news feed being prepared, it's time to send the information to journalists. This will help distract attention from the problem.
Do charity work
"Do good and throw it in the water!" - definitely not the principle of Napoleon. Modesty is the path to oblivion.
The painting "Napoleon in the Plague Hospital in Jaffa" was commissioned by the emperor. With the help of art, Bonaparte wanted to appear before his contemporaries in the form of a kind and courageous ruler who is not afraid to catch the infection from his own soldiers and takes care of each of them, giving rise to new legends and myths. Against the background of his retinue, which looks away from the sick, the emperor looks attentive and merciful to ordinary people and their deadly troubles.
If this canvas shows us a pretentious and implausible picture, then nothing prevents you from doing a good deed in reality. Non-profit foundations and orphanages are always in need of help. Participate in their projects, take photos or report on regular assistance to those in need. Social PR is one of the most popular forms of promotion in the media and social networks. Such activities help both parties: both the company and those in need. Yes, and it will be reckoned to you in heaven.
Social networks of Napoleon
A funny incident happened to the emperor in 1815, when he became a prisoner of the British. Napoleon was imprisoned on a ship off the coast of Great Britain. Curious British wanted to personally see the great commander, but he left the intrigue. Instead of showing himself to the public, Bonaparte asked the sailor to regularly display black chalk statues. So onlookers all the time could know when the emperor was sleeping, eating or walking on the deck. Occasionally, Napoleon personally appeared in front of the crowd and waved his hand, at which moment the audience burst into applause.
If a couple of centuries ago, Napoleon had an account on Facebook or Instagram, then surely he would have posted his statuses in them. Do not forget to share the news of your life on social networks. The more advanced ones have already gathered an army of fans and like-minded people there. People are much more interested in finding out what kind of person you are in ordinary life than reading official comments on portals. Your pages can become their own media, where there is only your position and your editorial policy.
Get closer to people
Once, during the war in Egypt, the emperor demonstratively abandoned his horse and walked across the desert on foot in front of the entire army. So he decided to share all the hardships of the campaign together with his soldiers, conquering not only the country, but also the love of his army. Many soldiers remained loyal to him in the future, even after he abdicated the throne.
When you attend mass events, strive to participate on an equal basis with others. If you came as a speaker to a charity marathon - run it with the participants, do not limit yourself to a few words about the importance of the event. If you are at a buffet table, do not hesitate to drink and pay attention to the guests. If this is an ordinary subbotnik, get in the mud with the rest, and do not come at the end of the event and do not say how great all the fellows are here and how well they did.
If you strive to be closer to people and put yourself on their level, and do not rise above them, you will have more trust and respect.
Heal the pain of your target audience
Even when he was an ordinary general in Italy, Napoleon needed to inspire exhausted troops for the upcoming battles. The future emperor realized that it was necessary to talk not about himself, the country or the higher mission, but about the problems of his soldiers. He printed his words on leaflets and ordered to distribute: “Soldiers! You have no boots, no uniforms, no shirts. There is almost no bread for you, and our warehouses are empty. Meanwhile, the enemy has everything in abundance. It only depends on you to get everything. You want and can do it! "
Bonaparte spoke with each group on related topics. With soldiers - about salaries and food, with officers - about victories and glory, with enemy officials - about taxes and corruption. He then set up two "corporate" newspapers for his army, where he distributed important news and propaganda.
The same applied to the opponents of Napoleon and the civilian population in the conquered territories, he sought to turn everyone into his ally, or persuaded at least to maintain neutrality.
Use this experience in any conversation with your audience, on social media, or in speeches. Talk about what is important to her, not to you.
Cult of personality
The name of Napoleon Bonaparte became so famous also because the emperor, from the very beginning of his military and political career, created a cult of personality around himself. With any victories, first of all, they wrote about him as the greatest commander, and not about French generals. This helped to control public opinion in France at all levels. The creation of the cult was helped by both the media and rumors walking in the salons, even souvenirs - miniatures depicting famous battles.
The main thing to learn from Napoleon is to get people to talk about the leader first, then about his company afterwards. People tend to associate a company with its leader. Confirmation of this is Steve Jobs or Elon Musk.
Thanks to the use of all methods in a complex, Napoleon managed to masterly control public opinion, which eventually brought the Corsican boy to the French throne and helped him to fall in love with the nation. In many ways, he was cynical and cruel, used the imperial power to eliminate opposition opinions. And yet, these methods of working with public consciousness are still used today. Through these techniques, company leaders become new celebrities. And each of them has an army of fans and followers.
Napoleon Bonaparte is considered the genius of PR and propaganda. The Emperor perfectly understood that power over minds works much better than brute force. Napoleon could charm anyone - a woman, an army or a nation. He was a virtuoso master of public opinion, and millions of French people idolized him. He himself said: “Public opinion is a horse, sometimes capricious,
Although Napoleon lived two centuries ago, his methods of creating an image are still used, sometimes unconsciously. Let us analyze what the success of the imperial PR was and what you can take on board. In many ways, these approaches are cynical, but no less effective.
Each has its own emperor
Napoleon was "his" for any audience. To make speeches sound more convincing, he always appeared in front of the soldiers only in military uniform and the famous cocked hat. At the coronation, he was wearing a laurel wreath, royal robes, which emphasized absolute power and divine principle. So Napoleon knew how to manage his image, depending on the tasks. If it was necessary to win a battle and get respect from ordinary soldiers, he put on a uniform. Among the nobility, on the contrary, it was required to strengthen their position as the undisputed leader of the nation.
Therefore, if you are going to an event for "IT specialists", then you should not wear a formal suit, leave it for business events. The same goes for photographs, if you decide to publish in the industry media, study the audience, other authors, industry leaders, see what they look like. It may be that for your comment or article in the publication it is better to send a photo in a T-shirt with the Star Wars logo.
Speak only good things
Napoleon quickly realized how useful newspapers and magazines are. Contract articles bypassed important problems for the country, and unimportant successes were paraded. Thanks to well-chosen themes and plots, Bonaparte was able to skillfully manipulate public opinion at critical moments.
- Do not share information
- Fake history
- Keep quiet about individual events
Don't start talking to the media until you solve the problem. Only at the moment when the work will be established, you indicate the exact cause, consequences and decisions made. Until the information gets into the "open world" - in the media, large communities or on the pages of opinion leaders, you have every chance to eliminate the problem quietly and unnoticed. Such troubles are not the best reason for PR. If you have a high-profile news feed being prepared, it's time to send the information to journalists. This will help distract attention from the problem.
Do charity work
"Do good and throw it in the water!" - definitely not the principle of Napoleon. Modesty is the path to oblivion.
The painting "Napoleon in the Plague Hospital in Jaffa" was commissioned by the emperor. With the help of art, Bonaparte wanted to appear before his contemporaries in the form of a kind and courageous ruler who is not afraid to catch the infection from his own soldiers and takes care of each of them, giving rise to new legends and myths. Against the background of his retinue, which looks away from the sick, the emperor looks attentive and merciful to ordinary people and their deadly troubles.
If this canvas shows us a pretentious and implausible picture, then nothing prevents you from doing a good deed in reality. Non-profit foundations and orphanages are always in need of help. Participate in their projects, take photos or report on regular assistance to those in need. Social PR is one of the most popular forms of promotion in the media and social networks. Such activities help both parties: both the company and those in need. Yes, and it will be reckoned to you in heaven.
Social networks of Napoleon
A funny incident happened to the emperor in 1815, when he became a prisoner of the British. Napoleon was imprisoned on a ship off the coast of Great Britain. Curious British wanted to personally see the great commander, but he left the intrigue. Instead of showing himself to the public, Bonaparte asked the sailor to regularly display black chalk statues. So onlookers all the time could know when the emperor was sleeping, eating or walking on the deck. Occasionally, Napoleon personally appeared in front of the crowd and waved his hand, at which moment the audience burst into applause.
If a couple of centuries ago, Napoleon had an account on Facebook or Instagram, then surely he would have posted his statuses in them. Do not forget to share the news of your life on social networks. The more advanced ones have already gathered an army of fans and like-minded people there. People are much more interested in finding out what kind of person you are in ordinary life than reading official comments on portals. Your pages can become their own media, where there is only your position and your editorial policy.
Get closer to people
Once, during the war in Egypt, the emperor demonstratively abandoned his horse and walked across the desert on foot in front of the entire army. So he decided to share all the hardships of the campaign together with his soldiers, conquering not only the country, but also the love of his army. Many soldiers remained loyal to him in the future, even after he abdicated the throne.
When you attend mass events, strive to participate on an equal basis with others. If you came as a speaker to a charity marathon - run it with the participants, do not limit yourself to a few words about the importance of the event. If you are at a buffet table, do not hesitate to drink and pay attention to the guests. If this is an ordinary subbotnik, get in the mud with the rest, and do not come at the end of the event and do not say how great all the fellows are here and how well they did.
If you strive to be closer to people and put yourself on their level, and do not rise above them, you will have more trust and respect.
Heal the pain of your target audience
Even when he was an ordinary general in Italy, Napoleon needed to inspire exhausted troops for the upcoming battles. The future emperor realized that it was necessary to talk not about himself, the country or the higher mission, but about the problems of his soldiers. He printed his words on leaflets and ordered to distribute: “Soldiers! You have no boots, no uniforms, no shirts. There is almost no bread for you, and our warehouses are empty. Meanwhile, the enemy has everything in abundance. It only depends on you to get everything. You want and can do it! "
Bonaparte spoke with each group on related topics. With soldiers - about salaries and food, with officers - about victories and glory, with enemy officials - about taxes and corruption. He then set up two "corporate" newspapers for his army, where he distributed important news and propaganda.
The same applied to the opponents of Napoleon and the civilian population in the conquered territories, he sought to turn everyone into his ally, or persuaded at least to maintain neutrality.
Use this experience in any conversation with your audience, on social media, or in speeches. Talk about what is important to her, not to you.
Cult of personality
The name of Napoleon Bonaparte became so famous also because the emperor, from the very beginning of his military and political career, created a cult of personality around himself. With any victories, first of all, they wrote about him as the greatest commander, and not about French generals. This helped to control public opinion in France at all levels. The creation of the cult was helped by both the media and rumors walking in the salons, even souvenirs - miniatures depicting famous battles.
The main thing to learn from Napoleon is to get people to talk about the leader first, then about his company afterwards. People tend to associate a company with its leader. Confirmation of this is Steve Jobs or Elon Musk.
Thanks to the use of all methods in a complex, Napoleon managed to masterly control public opinion, which eventually brought the Corsican boy to the French throne and helped him to fall in love with the nation. In many ways, he was cynical and cruel, used the imperial power to eliminate opposition opinions. And yet, these methods of working with public consciousness are still used today. Through these techniques, company leaders become new celebrities. And each of them has an army of fans and followers.
