Is it worth getting a loyalty card at all and how can this turn out?
According to critics, some supermarket loyalty schemes take advantage of the problem of the day-to-day rising cost of living, offering high discounts only to those who share large amounts of personal data.
A review of the privacy policies of two of the UK's largest grocery chains, Tesco and Sainsbury's, has revealed a truly disturbing use of shopper data that is safely hidden behind the fine print.
According to a study by the British non-profit organization Big Brother Watch, Tesco's Clubcard and Sainsbury's Nectar programs create detailed customer profiles that can then be sold to other companies to create targeted advertising. Although names and loyalty program membership numbers are removed from the data, they are detailed enough for "hyper-specific targeting".
With prices for groceries and housing and utilities constantly rising, many families in the UK are forced to make a "choice" between maintaining privacy and accessing discounts. Tesco and Sainsbury's, according to researchers, are the worst violators among the largest British retailers regarding the sale of data, often artificially inflating the price of goods for customers without a loyalty card, forcing an increasing number of people to share their personal information.
Stores actively inform you that customers who do not participate in the loyalty program will pay more for various products. Everyday consumer goods such as cereal, cheese, and diapers are significantly cheaper for those who are willing to share their data with the company.
Tesco's privacy Policy discloses what data is collected and to which third parties it may be disclosed. And it's especially troubling that in addition to basic information, stores collect data about bank accounts, payment card details, and transaction history.
Big Brother Watch emphasized that customers without loyalty cards actually pay extra to stores for protecting their personal data. According to the representative of the human rights organization, supermarkets are exploiting the crisis in living standards, forcing customers to disclose more and more personal data to access discounts, not hesitating to resort to various kinds of tricks and tricks.
According to critics, some supermarket loyalty schemes take advantage of the problem of the day-to-day rising cost of living, offering high discounts only to those who share large amounts of personal data.
A review of the privacy policies of two of the UK's largest grocery chains, Tesco and Sainsbury's, has revealed a truly disturbing use of shopper data that is safely hidden behind the fine print.
According to a study by the British non-profit organization Big Brother Watch, Tesco's Clubcard and Sainsbury's Nectar programs create detailed customer profiles that can then be sold to other companies to create targeted advertising. Although names and loyalty program membership numbers are removed from the data, they are detailed enough for "hyper-specific targeting".
With prices for groceries and housing and utilities constantly rising, many families in the UK are forced to make a "choice" between maintaining privacy and accessing discounts. Tesco and Sainsbury's, according to researchers, are the worst violators among the largest British retailers regarding the sale of data, often artificially inflating the price of goods for customers without a loyalty card, forcing an increasing number of people to share their personal information.
Stores actively inform you that customers who do not participate in the loyalty program will pay more for various products. Everyday consumer goods such as cereal, cheese, and diapers are significantly cheaper for those who are willing to share their data with the company.
Tesco's privacy Policy discloses what data is collected and to which third parties it may be disclosed. And it's especially troubling that in addition to basic information, stores collect data about bank accounts, payment card details, and transaction history.
Big Brother Watch emphasized that customers without loyalty cards actually pay extra to stores for protecting their personal data. According to the representative of the human rights organization, supermarkets are exploiting the crisis in living standards, forcing customers to disclose more and more personal data to access discounts, not hesitating to resort to various kinds of tricks and tricks.
