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What does the new Leica camera hide behind its design?
Leica has released a new version of the M11 camera, which is designed to help photographers create a "continuous chain of authenticity, from shooting to publishing," by applying a secure digital tag to images.
"Leica cameras have always witnessed significant moments in global history," said Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG. "However, in the age of digital photography, it has become increasingly difficult and important to determine the authenticity of visual content. Now that we can provide this proof, we are once again building trust in digital content and restoring Leica cameras to the status of authoritative tools for documenting global events."
When shooting with the M11-P camera, you can apply a digital tag that includes information entered in the camera's "Content Credentials" menu, such as the photographer's name and any copyright information. Each image is assigned a unique digital signature that corresponds to the open Content Authority Initiative standard.
Any changes made after shooting will be recorded in secure metadata, and images can be authenticated at any time using freely available public tools or by checking online for Content Credentials.
"We're excited to see Leica pioneering the integration of Content Credentials into their flagship M11-P camera," said Santiago Lyon of Adobe, one of the companies leading the Coalition for Content Provenance and Authenticity. "This is a significant milestone for the Content Authenticity Initiative (CAI) and the future of photojournalism."
In addition, the M11-P follows a similar design as the M11 before it, but the famous Leica dot is missing from the case and replaced with a more discrete engraving on the top panel. Internal memory is also increased to 256 GB. The camera features the same 60-megapixel sensor, Triple Resolution Technology, and Maestro III. The M11-P is already available for $ 9,195.
Leica has released a new version of the M11 camera, which is designed to help photographers create a "continuous chain of authenticity, from shooting to publishing," by applying a secure digital tag to images.
"Leica cameras have always witnessed significant moments in global history," said Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG. "However, in the age of digital photography, it has become increasingly difficult and important to determine the authenticity of visual content. Now that we can provide this proof, we are once again building trust in digital content and restoring Leica cameras to the status of authoritative tools for documenting global events."
When shooting with the M11-P camera, you can apply a digital tag that includes information entered in the camera's "Content Credentials" menu, such as the photographer's name and any copyright information. Each image is assigned a unique digital signature that corresponds to the open Content Authority Initiative standard.
Any changes made after shooting will be recorded in secure metadata, and images can be authenticated at any time using freely available public tools or by checking online for Content Credentials.
"We're excited to see Leica pioneering the integration of Content Credentials into their flagship M11-P camera," said Santiago Lyon of Adobe, one of the companies leading the Coalition for Content Provenance and Authenticity. "This is a significant milestone for the Content Authenticity Initiative (CAI) and the future of photojournalism."
In addition, the M11-P follows a similar design as the M11 before it, but the famous Leica dot is missing from the case and replaced with a more discrete engraving on the top panel. Internal memory is also increased to 256 GB. The camera features the same 60-megapixel sensor, Triple Resolution Technology, and Maestro III. The M11-P is already available for $ 9,195.
