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Cyber crooks are implementing more sophisticated and masqueraded ways to earn on the Internet. Thus a recent analysis of an assistant professor at Harvard Business School who studies Internet advertising, an assistant professor at Harvard Business School who studies Internet advertising, showed that Kraft Foods, Greyhound Lines and Capital One Financial fell victims to invisible advertising scams.
As it turned out the companies did not know about the existence of such phenomenon when display ads that usually appear alongside the web content can be invisible. Edelman said his research revealed that all three marketers, and many others, have fallen victim to Web sites that use such ads as a way to sell more ad space than they have.
This is the latest discovered tool for unscrupulous marketers who can earn more money than they deserve as online advertisers usually do not audit their campaigns for proof their ads are appearing on the Internet. The usual scheme of such campaigns is that a company pays for a number of times a banner is loaded with a webpage. Previously, companies paid to particular websites but eventually they started using services of middlemen called ad networks. These networks offer cheaper prices to place your ad across thousands of sites which may include illegitimate ones.
Edelman studied a site called MyToursInfo.Com which looked like an ordinary Web page with one ad for Verizon Communications and another for a weight-loss product. But the scientist noted that software code running behind the scenes opened more than 40 Web pages, each including three ads from marketers such as Domino's Pizza and Capital One, which were invisible to visitors.
Computer security experts at Symantec and McAfee as well as online-ad advisory firms DoubleVerify and Anchor Intelligence confirmed the conclusions made by Edelman.
Several ad networks, including Burst Media and Tribal Fusion, sold ads that appeared on the MyToursInfo.com site, Mr. Edelman says. Tribal says MyToursInfo.com isn't included in its network now but can't say whether it was in the past. Burst says MyToursInfo.com was included in its network earlier this year but isn't now part of its network.
Mr. Edelman also found invisible ads for Kraft Foods and Greyhound Lines that appeared on a site called MyProfilePimp.com, which offers games, photos and other ways for consumers to personalize their profile pages on social-networking sites like Facebook. Mr. Edelman says a visit to the site in June opened a series of invisible pages on the visitor's computer with as many as 46 ads.
As it turned out the companies did not know about the existence of such phenomenon when display ads that usually appear alongside the web content can be invisible. Edelman said his research revealed that all three marketers, and many others, have fallen victim to Web sites that use such ads as a way to sell more ad space than they have.
This is the latest discovered tool for unscrupulous marketers who can earn more money than they deserve as online advertisers usually do not audit their campaigns for proof their ads are appearing on the Internet. The usual scheme of such campaigns is that a company pays for a number of times a banner is loaded with a webpage. Previously, companies paid to particular websites but eventually they started using services of middlemen called ad networks. These networks offer cheaper prices to place your ad across thousands of sites which may include illegitimate ones.
Edelman studied a site called MyToursInfo.Com which looked like an ordinary Web page with one ad for Verizon Communications and another for a weight-loss product. But the scientist noted that software code running behind the scenes opened more than 40 Web pages, each including three ads from marketers such as Domino's Pizza and Capital One, which were invisible to visitors.
Computer security experts at Symantec and McAfee as well as online-ad advisory firms DoubleVerify and Anchor Intelligence confirmed the conclusions made by Edelman.
Several ad networks, including Burst Media and Tribal Fusion, sold ads that appeared on the MyToursInfo.com site, Mr. Edelman says. Tribal says MyToursInfo.com isn't included in its network now but can't say whether it was in the past. Burst says MyToursInfo.com was included in its network earlier this year but isn't now part of its network.
Mr. Edelman also found invisible ads for Kraft Foods and Greyhound Lines that appeared on a site called MyProfilePimp.com, which offers games, photos and other ways for consumers to personalize their profile pages on social-networking sites like Facebook. Mr. Edelman says a visit to the site in June opened a series of invisible pages on the visitor's computer with as many as 46 ads.
