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How will 2D codes protect buyers from counterfeiting?
Almost 80 years after the creation of the first barcode, product coding technology is moving to a new level. Capable of storing significantly more information than traditional linear codes, two-dimensional (2D) barcodes significantly improve processes in retail and logistics.
According to According to MIT Technology Review Insights, modern 2D barcodes allow you to connect physical objects to a wide range of digital assets. For consumers, these codes provide access to information about allergens, expiration dates, product recalls, detailed instructions on how to use medicines, as well as coupons and special offers. Businesses get the opportunity to improve operational efficiency, ensure traceability at the level of batches or individual goods, and develop new forms of interaction with customers.
There are several types of 2D barcodes for different industries. For example, GS1 DataMatrix is used in medicine to code expiration dates, batch numbers, and FDA codes. A QR code that consumers are familiar with using to go to websites can serve a dual function when integrated with the GS1 Digital Link URI: it serves as a traditional barcode for supply chain transactions and as a tool to access digital product information.
To move to 2D barcodes, companies need to invest in the development of data ecosystems. The main drivers for the adoption of the technology include the need for direct interaction with consumers, compliance with new regulatory requirements, and the desire for sustainability.
The retail industry has already launched the global Sunrise 2027 initiative, which aims to transition all point-of-sale and service scanners to support both traditional and 2D barcodes by the end of 2027. As part of this initiative, technology is being tested in more than 48 countries around the world.
To successfully implement 2D barcodes, companies need to define the type of data to encode, integrate systems, adopt industry standards for information sharing, and establish batch or unit level traceability. Particular attention should be paid to the quality and completeness of product data.
According to experts, 2D barcodes mark a shift from a system focused solely on the supply chain to a model that allows brands to create a more transparent and informative experience for consumers. With the ability to read web addresses using mobile devices, companies can provide customers with dynamic content and services through a single code on the packaging.
Source
Almost 80 years after the creation of the first barcode, product coding technology is moving to a new level. Capable of storing significantly more information than traditional linear codes, two-dimensional (2D) barcodes significantly improve processes in retail and logistics.
According to According to MIT Technology Review Insights, modern 2D barcodes allow you to connect physical objects to a wide range of digital assets. For consumers, these codes provide access to information about allergens, expiration dates, product recalls, detailed instructions on how to use medicines, as well as coupons and special offers. Businesses get the opportunity to improve operational efficiency, ensure traceability at the level of batches or individual goods, and develop new forms of interaction with customers.
There are several types of 2D barcodes for different industries. For example, GS1 DataMatrix is used in medicine to code expiration dates, batch numbers, and FDA codes. A QR code that consumers are familiar with using to go to websites can serve a dual function when integrated with the GS1 Digital Link URI: it serves as a traditional barcode for supply chain transactions and as a tool to access digital product information.
To move to 2D barcodes, companies need to invest in the development of data ecosystems. The main drivers for the adoption of the technology include the need for direct interaction with consumers, compliance with new regulatory requirements, and the desire for sustainability.
The retail industry has already launched the global Sunrise 2027 initiative, which aims to transition all point-of-sale and service scanners to support both traditional and 2D barcodes by the end of 2027. As part of this initiative, technology is being tested in more than 48 countries around the world.
To successfully implement 2D barcodes, companies need to define the type of data to encode, integrate systems, adopt industry standards for information sharing, and establish batch or unit level traceability. Particular attention should be paid to the quality and completeness of product data.
According to experts, 2D barcodes mark a shift from a system focused solely on the supply chain to a model that allows brands to create a more transparent and informative experience for consumers. With the ability to read web addresses using mobile devices, companies can provide customers with dynamic content and services through a single code on the packaging.
Source
