How to Sell Abroad: TOP 7 Tips for Entering the Global Market

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Why you should try to sell abroad - read on

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How to sell abroad.

E-commerce innovations are dramatically increasing the volume of online commerce around the world. Providing merchants with the opportunity to expand the scale of their business, including outside their home country.

In a new study, PPRO e-payment experts assessed the challenges and benefits of going global. And also figured out how to start serving customers around the world and succeed.

Why go global?
The list of countries that are actively switching to online shopping and digital payment methods is constantly growing. And while in the EU the e-commerce market is growing at a relatively normal rate of 13% per year, other regions are seeing more rapid growth. And uh the good news for merchants worldwide.

This explosive growth is an obvious reason for merchants to start business in these regions, making sure that shoppers in new markets can easily order online. After all, a credit card is far from being a universal payment method. For example, in China, 57% of payments are made through e-wallets, and only 16% of the population has a credit card. And in Hungary, 60% of buyers prefer cash on delivery.

Why are you still in doubt?
Despite the obvious benefits, many online retailers that could have gone global have not yet done so. Faced with barriers such as launching optimized sites for each country, language barriers, regulatory issues, and more.

At the same time, international online audience research shows that 82% of respondents have already made online purchases abroad. And global e -commerce revenues are reaching $ 1 trillion and are set to skyrocket in the coming years.

These are statistics that no business should ignore.

Tips for those looking to sell overseas
Considering the advantages of working in cross - border e-commerce, PPRO experts have compiled tips on how to sell abroad, which will help you to enter foreign markets.
  • Compare the opportunities in overseas markets and the barriers that might hinder trade in your areas of interest. The benefits must exceed your costs.
  • Look not only for buyers, but also for partners whose support you need to enlist in order to accept payments and deliver products in a way that is preferred by the customer. In many countries, young people are more likely to use non-traditional payment methods, but if your product and the market in which you plan to promote it is more traditional, you will have to rethink that strategy and the companies you plan to partner with. For example, a German 's will not pay for online order furniture. They will wait for delivery and transfer funds directly from the bank account. Don't neglect partnerships with marketing companies. This is one of the options to increase your share in an unfamiliar market.
  • W adumaytes of output format in the new market.
  • Think over your positioning in the market where you are already working and where you are going to enter. Your e-commerce segment in your home country may be dominated by two or three big players. But this does not mean that the same is the case in the emerging market. Perhaps by presenting a localized and thoughtful proposal, you can manage to occupy a large part of the niche you are interested in before others do.
  • When choosing payment solutions, determine what level of risk suits you. Home payment methods can be convenient for customers, but costly for the supplier, especially of GDSs it comes to refunds and chargebacks. Others avoid the high cost of accepting and returning payments, but can be risky.
  • Make sure that in the new market you are offering your customers the products and services that are relevant to them, as well as payment and shipping options. Ideally, these are three to six different services. For a new country, you can create a separate site or identify customers by location.
  • As a business owner, you must comply with the legal, financial, customs and other rules of the markets in which you intend to promote your products. The penalties for non-compliance with regulations can be high. Therefore, make sure you have sufficient expertise in this industry.
 
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