How to make a buyer's plastic card and avoid common mistakes?

Tomcat

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Here we will answer the questions of how to find a reasonable compromise between design brightness and money costs, how not to overpay for what you actually do not need, and how to get the maximum benefit from the introduction of a discount system.

For the first time engaged in the creation of a loyalty program, a person may decide that it is possible to save money on the quality of cards. In this case, it should be understood that pseudo-plastic or ordinary laminated paper will not last with active use for six months. Naturally, this will affect the attitude of customers towards your company. In this case, the low price may turn against you.
  • Optimal order price and circulation: the cost of plastic cards will be lower if you order a circulation of 1000 copies. Also, always check the possibility of "typesetting" with the executor of the order;
  • Use affiliate programs: for advertising agencies that print a lot and often repeat certain promotions, we offer special cooperation programs. You can learn more about them in the "Affiliate Programs" section;
  • Layout: This is the most important element in creating a map. The attractiveness of the card depends on it, regardless of the printing method. Vector layouts will look better on the map than bitmaps. If this is not possible, raster elements must have a resolution of at least 300 dpi;
  • Placement of the image: when creating a layout, it is worth considering that an error is possible when cutting the map. That is why it is important not to place information items close to the edge, the same goes for frames. More detailed requirements for the layout and placement of images can be found in the section "Requirements for the layout";
  • Choice of color: The popular belief about the "noble" appearance of dark-colored cards does not take into account that they are scratched more quickly and their appearance, in the end, deteriorates too quickly. Light or bright colors better hide scratches and damage, so the card will look like new for longer.

Order the production of plastic cards
You can see samples of discount cards in the corresponding section on our website. You can also order gift certificates from us to ensure your loyalty programs to customers. It will also not be difficult for us to print club cards for the best clubs in the country. For these purposes, we use the best equipment and materials, applying the best design solutions. You can urgently print plastic business cards in Moscow at any time by simply contacting us.
 
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