Carding Forum
Professional
The international payment system MasterCard and the European Business Summit presented a report in which they examined the impact of innovative technologies on the habits and behavior of buyers.
The report provides insight into how technology has changed retail shopping habits in recent years, and how the retail sector has had to adapt to meet customer needs.
In 2007, there were 41 million smartphones in Europe. In 2021, their number reached 305 million. At the same time, 60% of users make purchases on the Internet from their mobile phone.
According to MasterCard, these statistics have prompted many merchants to change their business models and implement omni-channel customer service that spans both traditional and online trading channels.
MasterCard also found out what is the most important factor in choosing a payment method. Most of the shoppers surveyed rated “comfort” above all else. 97% would like to use mobile payments because of its convenience, 87% like to pay with “one click”, and 84% would like to receive personalized offers.
The findings point to one trend: simplification. In the global community, the success of technology depends on ease of use. Thanks to this, the technology can gain popularity, otherwise users will look for a more responsive platform.
Retailers are very well aware of the need for technology adoption and development. More and more merchants are offering an omni-channel service approach. Thanks to this, users can buy products in an offline store or on the Internet, as well as start a purchase on one device and continue on another. According to MasterCard, 63% of shoppers surveyed make purchases this way. Retailers must take into account the established trend and implement modern technologies to develop e-commerce, which is already growing at more than 11% per year.
The report provides insight into how technology has changed retail shopping habits in recent years, and how the retail sector has had to adapt to meet customer needs.
In 2007, there were 41 million smartphones in Europe. In 2021, their number reached 305 million. At the same time, 60% of users make purchases on the Internet from their mobile phone.
According to MasterCard, these statistics have prompted many merchants to change their business models and implement omni-channel customer service that spans both traditional and online trading channels.
MasterCard also found out what is the most important factor in choosing a payment method. Most of the shoppers surveyed rated “comfort” above all else. 97% would like to use mobile payments because of its convenience, 87% like to pay with “one click”, and 84% would like to receive personalized offers.
The findings point to one trend: simplification. In the global community, the success of technology depends on ease of use. Thanks to this, the technology can gain popularity, otherwise users will look for a more responsive platform.
Retailers are very well aware of the need for technology adoption and development. More and more merchants are offering an omni-channel service approach. Thanks to this, users can buy products in an offline store or on the Internet, as well as start a purchase on one device and continue on another. According to MasterCard, 63% of shoppers surveyed make purchases this way. Retailers must take into account the established trend and implement modern technologies to develop e-commerce, which is already growing at more than 11% per year.
