How anti-fraud systems protect your business from fraudsters and which one to choose

CarderPlanet

Professional
Messages
2,556
Reputation
7
Reaction score
578
Points
83
Buyers can use different tricks to get the item, but not pay for it. Or special software to steal money from your customers' cards. In the first case, you will lose money, in the second, you will also lose your reputation.

Fraudsters are stopped by anti-fraud systems: they understand that something is wrong with the payment and do not process it. We will tell you what it is and how they protect your money, and we will also offer several popular solutions to choose from.

Simple connection, 20 payment methods and easy integration Connect online payment through UKassa .

Antifraud: what is it
Antifraud is a system for monitoring and preventing fraudulent transactions. They check every payment in real time and block those that seem suspicious to them.

Let's give an example. Anton forgot to renew his antivirus license in time and watched several videos on porn sites. His computer was infected with a virus that can read bank card data. Anton was unaware of this and went to the online store to buy a grinder. The virus intercepted the card data, and the fraudsters then spent all the money from it on purchases in other stores. Antifraud can prevent this - it simply will not allow fraudsters to pay for the order, and Anton will not lose money.
Another example. To attract new customers, you have launched a promotion: 50% off your first order. Someone decided to cash in on this: created a bunch of accounts and paid for purchases with disposable cards. Because of him, you not only did not make a profit, but also went into the negative. Anti-fraud systems also prevent this - they evaluate not only card data, but also the behavior of buyers in general.

Anti-fraud systems protect everyone:
  • buyers - from theft of money from the account and theft of bank card data;
  • you - from those who dishonestly use bonuses, and from litigation with customers whose cards were cashed in your store;
  • swindlers - from crimes.
There are also anti-fraud systems that do not detect suspicious transactions, but other deceptive techniques or frauds. For example, they see low-quality app installs, fake leads and ad clicks, like in Yandex.Direct. We will dwell on antifraud for online sales in more detail.

How antifraud protects your business
In short, the anti-fraud service evaluates the transaction, assigns it a label good / bad or with 3-DS / without 3-DS and informs the payment system. All this happens in a split second - ordinary buyers do not notice anything, and fraudsters have to abandon their plans.

1. Analyzes transactions by hundreds of filters
Antifraud solution defines:
  • The buyer's IP address, whether he uses a proxy, etc. - for example, he will see the substitution of a Russian IP for a European one;
  • card token, BIN, information about the issuer and the issuer's country.
  • various kinds of limits tied to the client device, cookies, IP, and others;
  • compliance of parameters - for example, the country where the card was issued and where the payment is made from.
Antifraud also looks at the history of purchases from this card: if the transaction was previously blocked, the system will more carefully check the current purchase. In total, there can be from tens to thousands of heuristics in the anti-fraud, and each of them contains a lot of conditions and the transaction is checked for each of them.

2. Marks each transaction: approve, check or block the transaction
Conventionally, all tag messages can be divided into three categories:
  • green - means that everything is fine: the buyer has been verified;
  • yellow - indicate that something is wrong with the transaction and it is necessary to additionally check who pays for the purchase and why;
  • fraudulent transactions are marked in red.
Suspicious transactions receive a red label. For example, if earlier they paid an average of 1000 rubles from this card from the IP-address of Russia during the day, but now they make a purchase for $ 210 at night and from the IP-address of France.

3. Tells the label to the payment system, and it decides what to do with the payment
Depending on the assigned label, the payment system decides what to do with the transaction. For example:
  • removes additional checks - regular customers who can be trusted;
  • uses standard checks - for transactions with a yellow mark: asks to confirm the operation with a fingerprint or SMS code using 3-D Secure technology;
  • and refuses to pay for "red" transactions - the money remains on the card.
When using 3-D Secure, the payment is verified by sending an SMS to the number associated with the card or wallet. Upon purchase, the real owner will receive the message and enter a one-time code from the SMS. But the fraudster will not receive such a code, will not be able to confirm the purchase and will leave to rob sites without antifraud systems.

Review of popular antifraud systems: which one to choose

How does the UKassa anti-fraud system work?
This is one of the most popular solutions on the Runet: antifraud uses machine learning and the YuKassa database. He already protects the users of YuMoney, which is more than 46 million people around the world.
Antifraud UKassa is multifunctional. It checks every payment in a split second and blocks suspicious transactions - this is suitable for anyone who sells something on the Internet. And also the

UKassa antifraud is suitable:
  • online stores: the system filters out those who dishonestly use bonuses, for example, register new accounts in order to receive a discount as a new customer;
  • playgrounds - protects against account hackers;
  • payment services - checks suspicious buyers using 3-D Secure technology;
  • banks and MFOs - assesses credit risks in points for additional protection;
  • everyone who advertises in Yandex.Direct informs if agencies increase their performance using bots and other tricks.
Those whom UKassa trusts can pay easier and faster even with a foreign bank card - there will be no additional checks. Thanks to this, conversion to purchases increases, customer loyalty increases.
Antifraud is free for all UKassa users. It can be connected together with UKassa and separately. If you connect separately, the cost will depend on the amount of data you need to process.

How JuicyScore antifraud system works
JuicyScore has solutions for different industries:
  • in online commerce, anti-fraud detects transactions from stolen cards and registrations of accounts by unwanted customers - for example, those who order goods, but do not redeem them;
  • in the financial sector, it detects technical and social fraud, for example, it detects attempts to steal customer data using scripts;
  • detects suspicious behavior in insurance at an early stage of customer registration;
  • in trading, indicates potential violators who enter the system;
  • in tourism, protects against operations with stolen credit cards, hacking of airlines' personal accounts and spending their bonus points;
  • in online games warns of dishonest players.
Connection and trial period are free, then the cost is calculated depending on the frequency of operations. Installation, configuration and launch of the anti-fraud system take on average 8 hours.

How Payler's anti-fraud system works
This antifraud was created specifically for the e-commerce industry:
  • evaluates the transaction in real time and decides what to do with it: skip the payment with 3D-Secure authorization, without it, or reject it altogether;
  • makes a decision on a transaction in 0.3 seconds;
  • gives an error of less than 0.1%;
  • works with 99.9% accuracy;
  • increases conversion into successful payments by 17%.
You can connect antifraud with one agreement in a couple of days. The system is easy to customize for any type of business. The cost depends on the niche and payment method. For example, if a customer pays using the CONTACT system, and your monthly turnover is less than $ 8000, you will pay 5% of the transaction.

What to do to protect yourself and your clients
Choose a suitable anti-fraud service and install it. It will check all payments in real time and report suspicious ones. Fraudsters will not be able to cash out stolen cards in your store, and regular customers will pay faster and easier.
Connect UKassa antifraud and don't worry about payments. It easily detects complex fraud schemes, prohibits suspicious payments, and facilitates and speeds up the buying process for verified and loyal customers.
 
Top