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Instagram is testing a new feature that provides users with an alternative to creating finst (fake accounts). The innovation is called "Flipside" and allows you to create a secondary photo gallery, accessible only to certain friends.
This feature may sound familiar, since Instagram already has ways to publish posts to a limited audience. In November, the app added the ability to share posts with "close friends" (the corresponding feature for Stories has been available since 2018). Recently, we tested audience lists for Stories, which allow you to create multiple lists for sharing in small groups. Of course, the app also makes it easier to create finsts.
Flipside, somewhat confusingly, offers another way to do roughly the same thing. Users create a separate list of friends, other than "close friends", and add them to their"Flipside". They can then choose whether to post to the main feed or to "Flipside", which is also accessible from the profile, but only visible to the mentioned friends list. People will know they have access to another user's Flipside if they see the key icon in their gallery, according to screenshots posted to Threads.
Instagram CEO Adam Mosseri admits that this seems a bit redundant. He wrote in a post on Threads that, on the one hand, creating a well-defined space that feels more private seems like a good idea. On the other hand, this is another way to reach a smaller audience in addition to secondary accounts and the "Close Friends"feature.
He added that "we're not even sure if we'll launch this," which may explain why the company is relatively silent about testing. Flipside was first spotted in December, but it was an internal prototype back then, according to TechCrunch. However, it has now started showing up with real users, and there have been a lot of reports of it appearing in Threads over the last day.
Initial reactions to this update are mixed, with some welcoming it enthusiastically, while others wonder why they need another social media profile. Some, of course, are confused.
While finsts have sometimes been criticized, Meta's recent obsession with creating" more private " spaces on Instagram probably isn't just about convenience. Mosseri has repeatedly noticed over the past couple of years that Instagram users post much less, especially in their feeds. For an app that depends on ads that are mostly placed in users ' feeds, this is far from ideal. So it's no surprise that Instagram is looking for new ways to get people to spend more time posting and viewing feeds.
Instagram is testing a new feature that provides users with an alternative to creating finst (fake accounts). The innovation is called "Flipside" and allows you to create a secondary photo gallery, accessible only to certain friends.
This feature may sound familiar, since Instagram already has ways to publish posts to a limited audience. In November, the app added the ability to share posts with "close friends" (the corresponding feature for Stories has been available since 2018). Recently, we tested audience lists for Stories, which allow you to create multiple lists for sharing in small groups. Of course, the app also makes it easier to create finsts.
Flipside, somewhat confusingly, offers another way to do roughly the same thing. Users create a separate list of friends, other than "close friends", and add them to their"Flipside". They can then choose whether to post to the main feed or to "Flipside", which is also accessible from the profile, but only visible to the mentioned friends list. People will know they have access to another user's Flipside if they see the key icon in their gallery, according to screenshots posted to Threads.
Instagram CEO Adam Mosseri admits that this seems a bit redundant. He wrote in a post on Threads that, on the one hand, creating a well-defined space that feels more private seems like a good idea. On the other hand, this is another way to reach a smaller audience in addition to secondary accounts and the "Close Friends"feature.
He added that "we're not even sure if we'll launch this," which may explain why the company is relatively silent about testing. Flipside was first spotted in December, but it was an internal prototype back then, according to TechCrunch. However, it has now started showing up with real users, and there have been a lot of reports of it appearing in Threads over the last day.
Initial reactions to this update are mixed, with some welcoming it enthusiastically, while others wonder why they need another social media profile. Some, of course, are confused.
While finsts have sometimes been criticized, Meta's recent obsession with creating" more private " spaces on Instagram probably isn't just about convenience. Mosseri has repeatedly noticed over the past couple of years that Instagram users post much less, especially in their feeds. For an app that depends on ads that are mostly placed in users ' feeds, this is far from ideal. So it's no surprise that Instagram is looking for new ways to get people to spend more time posting and viewing feeds.
