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TERMS AND CONCEPTS IN TRAFFIC ARBITRATION
A/B testing (Split testing) — a marketing research method that finds out under what conditions the conversion of a landing page/ad/padding will be higher. The essence of the test - that the same audience - shown various advertising materials, and then the statistics show which of them were the most effective. The easiest way to test a landing page - to use CPAtracker. You can test ads qualitatively if you spend on each of them an amount no less than the cost of 1 lead.
Advert (Advertiser) — a customer or advertiser who offers the offer itself and pays the affiliate for certain actions on the offer (confirmed order, registration, etc.). Also, webmasters who drive traffic to themselves (to their own offers) are called adverts.
Adult — a general name for a niche of products and websites with adult themes (porn sites, webcam sites, adult dating sites, etc.)
Approve — % of confirmed target actions (most often confirmed orders for the purchase of goods) on a one-page site, for which a monetary reward - awarded.
Upsale — additional sale of goods by advertiser's call center/CPA network specialists. Upsale - often the basis of advertisers' profits. For example, a client left a request to buy one antifungal cream, and they sell him a second one, as well as a spray for fungus prevention and an amulet against the evil eye. Why not
Traffic arbitrage — the purchase and subsequent resale of previously purchased Internet traffic on more favorable terms. In other words, this — when you buy traffic in one place and monetize it in another, earning on the price difference. Example: we replenish the advertising account in VK, set up targeting of advertisements to the target audience (VK group on a certain topic). Then, people go to the site via your advertisements, perform a target action (make an order, register), which — paid for by the CPA network/advertiser. Hence, CPA - cost per action - payment for target actions.
Arbitrageur — see "Webmaster".
Affiliate — see "Webmaster".
Banner — in the generally accepted sense, - a unit of advertising creativity, which - a large block with a picture (static or animated). It — mainly common on news or thematic sites and other Internet platforms (forums, blogs, online stores).
Bid — the maximum rate per click on an advertisement, used on advertising platforms with an auction payment system, such as Google Adwords, Yandex Direct, teaser networks.
Black list — a list of sources, advertising platforms (sites/networks of sites) where your ads will not be shown. Most often used in teaser and contextual media networks.
White list — a list of sources where your ad will be shown. It - worth noting that a white list implies showing ads ONLY on the resources specified in the list. It — most often used in teaser and contextual media networks.
White page — a "white" page that we show to the moderator, then after passing moderation, we replace the page with an offer page.
Webmaster — arbitrageur. A private person or a full-time employee who - engaged in setting up advertising of the advertiser's goods/services in various traffic sources (Facebook, VKontakte, Adwords, Yandex Direct, myTarget, teaser networks, etc.)
Wapclick — a technology for paying for content on a website without entering a number and confirmation code. One of the ways to monetize mobile traffic, in which the subscriber agrees to the cost and terms of the subscription by clicking the “OK” or “Download” button.
Vertical — type of offer, its focus. For example: goods, dating, games, etc. The vertical often makes it clear what action - required for the offer - registration, confirmed application, subscription, etc.
Showcase — a type of offer that - a showcase with several products. Unlike regular offers, showcases provide a wider selection of products, arranged according to a specific theme (for example, gifts for men on February 23, facial care products, the best action games, etc.)
Dating — a type of offer related to dating sites. Typically, the action here - registration, or registration and performing certain actions after it.
Deeplink — an affiliate program tool that allows you to direct traffic to any page on the advertiser's website. For example, if your ad — dedicated to a specific product on an online store website, then with the help of deeplink you can direct traffic not to the main page, but to the page of this product.
Doorway — a tool for search spam. These are separate sites optimized for one or more search queries. The goal of a doorway - to get to high positions in search results for these queries. When a user gets to a doorway, they are redirected to a target page, such as a landing page or a padding page.
Install (App Install) — installation of an application. More often used in the context of an offer type, according to which the completed action - considered to be the installation of an application from a store (App Store, Google Play)
Case in the context of CPA — a description of a sequence of certain actions, during the execution of which the author of the case received a profit. Often a case - a link source-creative-PP-offer.
Cloak is software that allows the user to replace website pages not only during moderation, but also during unwinding (hide the real page from search robots), parse (collect) new IP addresses with suspicious activity. Unlike substitution with a tracker, it allows you to "hide" the real page from moderators for a longer time, thereby avoiding an account ban.
Cloaking — the actual substitution of website pages. A technique of "black" search engine optimization, which consists in the fact that the information - given to the user and search robots (or moderators of the traffic source's advertisements) on the same page differs.
Conversion (from the word Conversion, CR, Conversion Rate) — in CPA, a conversion - the conversion rate - the ratio of visitors who have performed a target action on a page to the total number of visitors. Expressed as a percentage. For example, 10% - a very good conversion. Shows how well users respond to your advertising material.
Conversion — see "Lead". They say that if a user who clicked on an ad performed a target action on the site, then a conversion occurred (we received a lead).
Creative — an advertising unit, such as a teaser/banner/ad/video.
Landing (Lendos, Landing Page) — translated as "landing page". The page where the user "landed" from an advertisement. As a rule, such a site - one page with a long scroll, where all the advantages of the presented product are described. The point of selling goods/services from one-page sites - to "force" the visitor to take the target action here and now. For this purpose, special "triggers" are used on landings - marketing techniques in design and copywriting. For example, a limit on the number of promotional offers, a limited time of the promotion, social confirmation of other users of the product, expert opinions, arrows for transitions from one landing block to another.
Lead — a potential buyer who has left contact information for further communication with him. In the case of a niche of goods with delivery (less often - registrations with confirmation by phone), the task of the call center - to turn the lead into a conversion, ie sell him a product/confirm registration.
A locker — a tool that blocks user actions on a website until they perform a certain action, such as sending an SMS, registering, downloading a file, etc.
A Midlet — an application on the Java platform. Such applications include games for mobile devices and cell phones and will work on even the most basic mobile devices. A Midlet can send payments from a customer's phone via SMS, for which he must agree to the terms of the application.
Microloans (Payday loans) — a type of offer, the paid action of which - the issue of a short-term loan. Analogue of our microloans in the bourgeois Internet.
Mobile — a broad definition for all mobile traffic.
Motive, Motivated traffic — as a rule, these are people who are paid for a certain action, such as registration or ordering a product. Advertisers very rarely accept this type of traffic, more often it - considered fraud, or at least low-quality traffic. The only exception is, perhaps, mobile installs.
Junk content — an indicator in contextual advertising and SEO that shows the ratio of non-targeted requests to the total number of search queries.
Offer — an advertising proposal created by the advertiser. Literally translated from English as "advantageous offer". It - a unique selling proposition that includes a number of qualities and characteristics described on the landing page and in advertising creatives. In CPA marketing, offers are a product, service, game, subscription, application for a service - everything that the CPA network/advertiser pays the arbitrageur for.
Offer wall — literally “offer wall”. This — a page with many offers that are offered to download, order, register, etc. Most often found in mobile traffic.
Offer page — a page with an offer. A target page to which we will direct traffic after passing moderation. It occurs when using "substitution" for moderation in a traffic source, if advertising an offer in a traffic source - prohibited, but we really want to "push" it!
Reach — the number of members of the target audience who come into contact with a particular advertising medium or combination of communication media during a given period of time.
Domain parking — registration of a domain name on the affiliate network's DNS servers for further placement of landing pages and offer pre—links on it. This tool can be useful in cases where social networks block your direct affiliate links.
Clicks — The total number of non-unique hits on your link, such as when the same person visits your landing page multiple times.
Pin Submit — a type of offer where payment for a service - confirmed via SMS. For example, paid participation in an iPhone giveaway, downloading a game, etc.
Display — a single instance of presenting any advertising material to a user. This term - traditionally used when talking about the CPV payment model.
Popup — a pop—up window with an advertisement. Appears in the foreground. Most often, it opens when a certain action — performed on the site.
PopUnder — also a pop—up window with advertising, but it usually opens in the background in a new browser window.
Postback — a system request to the server if a certain event has occurred. In the case of CPA, this - a request that the affiliate service sends to the webmaster's site if the visitor has performed a certain action. , in the webmaster's personal account statistics, you can see the number of transitions/conversions from a certain ad.
A flow — a webmaster's configured advertising channel in the affiliate network for any offer. In other words, a flow - an affiliate link to which the webmaster pours traffic.
Pre-landing — see "Pre-landing".
Samples are a type of offer that sends out free samples to get acquainted with the product. Subsequently, monetization occurs through repeat orders of this product, already for money.
A landing page — a one—page website with an advertisement for a product/service, designed to increase conversion and “warm up” the visitor. A person, getting from an advertising banner to a landing page, should receive motivation to buy. From the landing page, the user goes directly to the website, where he can buy a product or use a service.
Rebill — an automatic payment from the user to extend access to the service. For example, you have a service connected for 1 day for 100 rubles, after 24 hours another 100 rubles will be automatically debited from the account and the service will be extended for another 1 day, and so on until the user unsubscribes from the service.
RevShare (RevShare, Revenue Share) — a pay-per-lead model, when only a % of the deposit - paid for the traffic attracted to the advertiser's website. For example, a lead attracted by a webmaster to an online casino website made 10 deposits for a total of $2,000 over 2 years of using the account. The webmaster will receive a % of each deposit as long as he cooperates with the CPA network through which he pours traffic. Another example - online stores. A visitor bought a total of 12,000 rubles for an order (10 items) by clicking on the webmaster's ad. In this case, the webmaster will receive a % of the entire check, and not of 1 product to which he pours traffic.
Referral — a person who registered on a website/service using a link or referral code of another person. The person whose link was used to register receives a reward according to the terms of the referral program.
Rotator — a script that allows you to display banners one by one in the same advertising block. An example of its operation: you went to a page and saw one banner in the block. You refreshed the page - another banner - displayed in the same advertising block.
Sweepstakes are a type of offer often found in foreign affiliate programs. They are a drawing of some product, where the user must leave their contacts to participate.
Semantic core — a complete list of words, word forms and synonyms included in search queries relevant to our CPA offer. More details in the article about contextual advertising arbitrage.
SubID — a tool that allows you to track statistics in detail and collect all the information about actions. When using this tool, you can analyze traffic, make a list of high-quality sources and disable traffic sources with low conversion.
Subaccount — see "Subaidi".
Teaser — an advertising message built as a riddle, which contains some information about the product, but the product itself - not shown. It - usually a block of a small picture + text. It can also be indirectly relevant to the offer (in color and content), but at the same time be very attention—grabbing.
Traffic — similar to road traffic, this - the flow of visitors to a resource, or those clicking on your link.
Trafficback — a script that allows you to distribute users who are not targeted for one offer to pages with other offers. For example, you buy a VK post in a group with an audience of RU, UA, KZ. The main traffic will go to RU, but if the tracker sees that the user has a UA, KZ IP address, it will redirect him to the corresponding offer that you specify.
Transit page (Transitka) — see "Gasket"
Tracker — a server script that passes all traffic through itself. An extremely useful tool for arbitrage - it can keep detailed statistics, redirect according to specified conditions, cloaking, split testing. There are many different trackers, but they do not have significant differences in functionality.
Targeting — “aiming” at a specific audience during an advertising campaign. Proper targeting allows you to increase the effectiveness of advertising, reduce costs and, in general, obtain a higher final profit.
Fulfillment — a set of operations from the moment the buyer places an order until the moment he receives the purchase.
Hold — the time during which the affiliate program holds the webmaster's requested payment. This - done to check the quality of traffic to avoid fraud from the web. If everything - OK with the traffic (for example, the goods were bought from the post office), then at the end of the hold, the money - transferred to the webmaster's account.
Fraud — a broad concept, often used in the context of low-quality traffic. For example, instead of real people, an advertiser — given bots that make installations, or people who do not buy goods at the post office. The main essence of fraud -to deceive the advertiser and the affiliate.
Shave — a situation when a webmaster - rejected for leads (and, accordingly, - not paid a reward), which were actually successfully accepted and paid for.
ABBREVIATIONS
BL — see "Black List"
WL — see "White List"
WM (WM) — WebMoney payment system
KC (Call Center) — Call center, call processing center.
MT – Advertising network Mail.ru “MyTarget”
PP — Affiliate Program
RK — Advertising campaign, less often - Advertising account
TS — Teaser Networks
FP — Fan Page (advertising page).
API (Application Programming Interface) — a set of ready-made classes, procedures, functions, structures and constants provided by an application (library, service) or operating system for use in external software products. In CPA, it - used, for example, to integrate the affiliate program interface with the advertiser's CRM and CC.
CPA (Cost Per Action) — payment for action, a model of payment for advertising on the Internet, in which the webmaster - paid for specifically designated actions of the visitor on the site, whether it - providing contact information, registration, installing an application , etc. Often the abbreviation - used to name the industry as a whole.
CPL (Cost Per Lead) — payment per lead. In this case, the webmaster - paid for the advertiser to receive contact information of a person interested in a product/service. This abbreviation - often included in a broader term - CPA.
CPS (Cost Per Sale) — payment for a sale. The advertiser pays the webmaster for a completed sale. CPS can be either with a fixed payment or with payment of a certain percentage of the order amount.
CPC (Cost Per Click) — a type of bet where funds are written off for clicking on an ad. This - a certain amount for a user clicking on a search ad with a subsequent transition to the advertised site or one of its pages.
CPM (Cost Per Mile)—a type of bets where funds are written off for 1000 impressions. This - a payment model in which the price — set immediately for 1000 impressions of an advertising block, in other words, for showing the advertiser's ad to visitors, the number of which — 1000.
CR (Conversion Rate)—the same as conversion.
CTA (Call to Action)—a graphic element that motivates and encourages website visitors to perform a specific action, for example: buy, download, subscribe to a newsletter, etc. The CTA suggests exactly what the visitor should do.
CTR (Click Through Rate)—the ratio of the number of clicks on an ad to the total number of its impressions. Accordingly, the higher this indicator, the better users respond to your creativity.
EPC (Earn Per Click)—an indicator that displays the average earnings of a webmaster for one click on his ad. This value - opposite to the CPC value, they are usually compared. If the CPC - higher, then at the end of the advertising campaign you are in the red.
Net30, Net45, Net60 — a model of payment for earnings to a webmaster, common in foreign affiliate programs, in which the hold starts to be counted at the end of the reporting period (for example, a week or a month). The numbers 30, 45 and 60 mean the number of days the funds are on hold before payment.
PPC (Pay Per Click)—an advertising model in which the advertiser pays
to the webmaster for a click on the placed advertisement with a subsequent transition to the advertiser's website.
PPL (Pay Per Lead) —an advertising model with payment per lead. Almost the same as CPL, only from the advertiser's point of view.
PPV (Pay Per View) —an advertising model with payment for views, most often used in Popup and Popunder networks.
ROI (Return Of Investment) — return on investment, in other words, the ratio of the profit received from advertising to the costs of it. ROI — measured in percentages. If your ROI - more than 100%, then your investments are fully paid off.
RPU/ARPU (Average Revenue Per User) — an indicator of average revenue per client. An indicator of how much money each client you attracted to your sales site brings you. It — the ratio of the total revenue to the number of attracted clients.
TDS (Traffic Direction System/Traffic Division System) – traffic distribution system. In addition to distributing traffic, TDS also collects detailed statistics. One of the most important tools for an arbitrageur.
VPN (Virtual Private Network) – a private virtual network. A type of Internet connection that - provided over another Internet network. Thus, the user can hide his personal IP address, transmit encrypted data and visit resources even if they are closed for visiting in his actual GEO.
W-8BEN — a tax form that must be completed by any non-US person who receives money from a US-based company.
ARBITRATION SLANG
Autoapprov — a software that allows you to automatically send an ad for re-moderation after it has been rejected by moderation. Maybe you'll be lucky with the next moderator?
White offer — an offer allowed for advertising in a traffic source. For example, in contextual advertising, original branded items are considered white offers, and their fakes are gray.
Black — blacklist.
Bourgenet (bourgeois) — a collective term for the entire foreign Internet and CPA (except, perhaps, the CIS countries).
White — whitelist, whitelist.
Webs (webmasters) — webmasters, arbitrators.
Gamblo (gambling) — offers on the topic of "gambling" - online casinos, poker rooms.
Games are a niche of gaming CPA offers (most often mobile, desktop installations).
To pour (drain) means to start the movement of traffic through your affiliate link to a certain offer. For example, “I pour on watches” means that the person who wrote this directs the flow of visitors to the site where they can buy watches.
To pour in plus — to engage in traffic arbitrage, while receiving profit (advantage). That is, if your profit from traffic monetization — higher than the costs of the traffic itself, then you pour “in plus”.
Break even — a situation in abritration when the profit from traffic monetization - approximately equal to the costs of traffic, ie you do not receive any benefit in this case, but you do not work at a loss either.
To pour into the minus (into a dumpling house) — a situation when the money spent on traffic did not pay for itself. In other words, it - simply a drain of money into nowhere.
Nutra — a broad vertical covering health, dietary supplements, weight loss, skin care products, and some adult products such as male enhancement products.
Owner — the owner of an affiliate network or online service.
Palka (Paypal) — the largest electronic payment system PayPal.
Pop — PopUp and PopUnder traffic.
Private — this — usually the name for content or offers that are hidden from prying eyes. For example, many affiliate networks have private offers that only select webmasters are allowed to use.
Push an ad/ad/offer — pass moderation with a prohibited creative, prohibited offer in the traffic source. They say, push, because usually the process of passing moderation takes not 1, not 10, and sometimes not 100 attempts.
A simple bundle — an arbitration bundle that does not require a large number of components, no more than 4-5 pieces (offer-creative-source-landing).
Profit — profit, benefit, income.
Rekl — advertiser. Synonym — advert.
Refka — a referral link.
Bundle — as a rule, arbitrageurs call this combination Source-Creative-Offer-PP, which brings them profit (or not). Example of a bundle: Facebook + picture with an offer and a celebrity + offer matching headphones + product PP "Ryumka.biz". See also "simple bundle" and "complex bundle".
Gray offer — an offer that does not pass the moderation of the traffic source. For its advertising, either sources with low traffic quality that do not require complex moderation of creatives are used, or such offers are moderated by replacing the landing page.
A complex combination — an arbitrage combination that, in addition to the standard set of components (offer, creative, source, landing page), requires additional ones that also affect conversion - pre-landing/layout, additional features on the landing page, or traffic flow to the landing page through the public page you created, warming up the buyer of a wow product and increasing his loyalty to the offer.
Stata — statistics, the most important tool of an arbitrageur.
A product — a type of offer in which the paid action - an order for a product. In a broader sense, this - the activity of advertisers who sell various material goods (watches, wallets, gadgets, etc.).
Fan Page — an advertising page.
A/B testing (Split testing) — a marketing research method that finds out under what conditions the conversion of a landing page/ad/padding will be higher. The essence of the test - that the same audience - shown various advertising materials, and then the statistics show which of them were the most effective. The easiest way to test a landing page - to use CPAtracker. You can test ads qualitatively if you spend on each of them an amount no less than the cost of 1 lead.
Advert (Advertiser) — a customer or advertiser who offers the offer itself and pays the affiliate for certain actions on the offer (confirmed order, registration, etc.). Also, webmasters who drive traffic to themselves (to their own offers) are called adverts.
Adult — a general name for a niche of products and websites with adult themes (porn sites, webcam sites, adult dating sites, etc.)
Approve — % of confirmed target actions (most often confirmed orders for the purchase of goods) on a one-page site, for which a monetary reward - awarded.
Upsale — additional sale of goods by advertiser's call center/CPA network specialists. Upsale - often the basis of advertisers' profits. For example, a client left a request to buy one antifungal cream, and they sell him a second one, as well as a spray for fungus prevention and an amulet against the evil eye. Why not
Traffic arbitrage — the purchase and subsequent resale of previously purchased Internet traffic on more favorable terms. In other words, this — when you buy traffic in one place and monetize it in another, earning on the price difference. Example: we replenish the advertising account in VK, set up targeting of advertisements to the target audience (VK group on a certain topic). Then, people go to the site via your advertisements, perform a target action (make an order, register), which — paid for by the CPA network/advertiser. Hence, CPA - cost per action - payment for target actions.
Arbitrageur — see "Webmaster".
Affiliate — see "Webmaster".
Banner — in the generally accepted sense, - a unit of advertising creativity, which - a large block with a picture (static or animated). It — mainly common on news or thematic sites and other Internet platforms (forums, blogs, online stores).
Bid — the maximum rate per click on an advertisement, used on advertising platforms with an auction payment system, such as Google Adwords, Yandex Direct, teaser networks.
Black list — a list of sources, advertising platforms (sites/networks of sites) where your ads will not be shown. Most often used in teaser and contextual media networks.
White list — a list of sources where your ad will be shown. It - worth noting that a white list implies showing ads ONLY on the resources specified in the list. It — most often used in teaser and contextual media networks.
White page — a "white" page that we show to the moderator, then after passing moderation, we replace the page with an offer page.
Webmaster — arbitrageur. A private person or a full-time employee who - engaged in setting up advertising of the advertiser's goods/services in various traffic sources (Facebook, VKontakte, Adwords, Yandex Direct, myTarget, teaser networks, etc.)
Wapclick — a technology for paying for content on a website without entering a number and confirmation code. One of the ways to monetize mobile traffic, in which the subscriber agrees to the cost and terms of the subscription by clicking the “OK” or “Download” button.
Vertical — type of offer, its focus. For example: goods, dating, games, etc. The vertical often makes it clear what action - required for the offer - registration, confirmed application, subscription, etc.
Showcase — a type of offer that - a showcase with several products. Unlike regular offers, showcases provide a wider selection of products, arranged according to a specific theme (for example, gifts for men on February 23, facial care products, the best action games, etc.)
Dating — a type of offer related to dating sites. Typically, the action here - registration, or registration and performing certain actions after it.
Deeplink — an affiliate program tool that allows you to direct traffic to any page on the advertiser's website. For example, if your ad — dedicated to a specific product on an online store website, then with the help of deeplink you can direct traffic not to the main page, but to the page of this product.
Doorway — a tool for search spam. These are separate sites optimized for one or more search queries. The goal of a doorway - to get to high positions in search results for these queries. When a user gets to a doorway, they are redirected to a target page, such as a landing page or a padding page.
Install (App Install) — installation of an application. More often used in the context of an offer type, according to which the completed action - considered to be the installation of an application from a store (App Store, Google Play)
Case in the context of CPA — a description of a sequence of certain actions, during the execution of which the author of the case received a profit. Often a case - a link source-creative-PP-offer.
Cloak is software that allows the user to replace website pages not only during moderation, but also during unwinding (hide the real page from search robots), parse (collect) new IP addresses with suspicious activity. Unlike substitution with a tracker, it allows you to "hide" the real page from moderators for a longer time, thereby avoiding an account ban.
Cloaking — the actual substitution of website pages. A technique of "black" search engine optimization, which consists in the fact that the information - given to the user and search robots (or moderators of the traffic source's advertisements) on the same page differs.
Conversion (from the word Conversion, CR, Conversion Rate) — in CPA, a conversion - the conversion rate - the ratio of visitors who have performed a target action on a page to the total number of visitors. Expressed as a percentage. For example, 10% - a very good conversion. Shows how well users respond to your advertising material.
Conversion — see "Lead". They say that if a user who clicked on an ad performed a target action on the site, then a conversion occurred (we received a lead).
Creative — an advertising unit, such as a teaser/banner/ad/video.
Landing (Lendos, Landing Page) — translated as "landing page". The page where the user "landed" from an advertisement. As a rule, such a site - one page with a long scroll, where all the advantages of the presented product are described. The point of selling goods/services from one-page sites - to "force" the visitor to take the target action here and now. For this purpose, special "triggers" are used on landings - marketing techniques in design and copywriting. For example, a limit on the number of promotional offers, a limited time of the promotion, social confirmation of other users of the product, expert opinions, arrows for transitions from one landing block to another.
Lead — a potential buyer who has left contact information for further communication with him. In the case of a niche of goods with delivery (less often - registrations with confirmation by phone), the task of the call center - to turn the lead into a conversion, ie sell him a product/confirm registration.
A locker — a tool that blocks user actions on a website until they perform a certain action, such as sending an SMS, registering, downloading a file, etc.
A Midlet — an application on the Java platform. Such applications include games for mobile devices and cell phones and will work on even the most basic mobile devices. A Midlet can send payments from a customer's phone via SMS, for which he must agree to the terms of the application.
Microloans (Payday loans) — a type of offer, the paid action of which - the issue of a short-term loan. Analogue of our microloans in the bourgeois Internet.
Mobile — a broad definition for all mobile traffic.
Motive, Motivated traffic — as a rule, these are people who are paid for a certain action, such as registration or ordering a product. Advertisers very rarely accept this type of traffic, more often it - considered fraud, or at least low-quality traffic. The only exception is, perhaps, mobile installs.
Junk content — an indicator in contextual advertising and SEO that shows the ratio of non-targeted requests to the total number of search queries.
Offer — an advertising proposal created by the advertiser. Literally translated from English as "advantageous offer". It - a unique selling proposition that includes a number of qualities and characteristics described on the landing page and in advertising creatives. In CPA marketing, offers are a product, service, game, subscription, application for a service - everything that the CPA network/advertiser pays the arbitrageur for.
Offer wall — literally “offer wall”. This — a page with many offers that are offered to download, order, register, etc. Most often found in mobile traffic.
Offer page — a page with an offer. A target page to which we will direct traffic after passing moderation. It occurs when using "substitution" for moderation in a traffic source, if advertising an offer in a traffic source - prohibited, but we really want to "push" it!
Reach — the number of members of the target audience who come into contact with a particular advertising medium or combination of communication media during a given period of time.
Domain parking — registration of a domain name on the affiliate network's DNS servers for further placement of landing pages and offer pre—links on it. This tool can be useful in cases where social networks block your direct affiliate links.
Clicks — The total number of non-unique hits on your link, such as when the same person visits your landing page multiple times.
Pin Submit — a type of offer where payment for a service - confirmed via SMS. For example, paid participation in an iPhone giveaway, downloading a game, etc.
Display — a single instance of presenting any advertising material to a user. This term - traditionally used when talking about the CPV payment model.
Popup — a pop—up window with an advertisement. Appears in the foreground. Most often, it opens when a certain action — performed on the site.
PopUnder — also a pop—up window with advertising, but it usually opens in the background in a new browser window.
Postback — a system request to the server if a certain event has occurred. In the case of CPA, this - a request that the affiliate service sends to the webmaster's site if the visitor has performed a certain action. , in the webmaster's personal account statistics, you can see the number of transitions/conversions from a certain ad.
A flow — a webmaster's configured advertising channel in the affiliate network for any offer. In other words, a flow - an affiliate link to which the webmaster pours traffic.
Pre-landing — see "Pre-landing".
Samples are a type of offer that sends out free samples to get acquainted with the product. Subsequently, monetization occurs through repeat orders of this product, already for money.
A landing page — a one—page website with an advertisement for a product/service, designed to increase conversion and “warm up” the visitor. A person, getting from an advertising banner to a landing page, should receive motivation to buy. From the landing page, the user goes directly to the website, where he can buy a product or use a service.
Rebill — an automatic payment from the user to extend access to the service. For example, you have a service connected for 1 day for 100 rubles, after 24 hours another 100 rubles will be automatically debited from the account and the service will be extended for another 1 day, and so on until the user unsubscribes from the service.
RevShare (RevShare, Revenue Share) — a pay-per-lead model, when only a % of the deposit - paid for the traffic attracted to the advertiser's website. For example, a lead attracted by a webmaster to an online casino website made 10 deposits for a total of $2,000 over 2 years of using the account. The webmaster will receive a % of each deposit as long as he cooperates with the CPA network through which he pours traffic. Another example - online stores. A visitor bought a total of 12,000 rubles for an order (10 items) by clicking on the webmaster's ad. In this case, the webmaster will receive a % of the entire check, and not of 1 product to which he pours traffic.
Referral — a person who registered on a website/service using a link or referral code of another person. The person whose link was used to register receives a reward according to the terms of the referral program.
Rotator — a script that allows you to display banners one by one in the same advertising block. An example of its operation: you went to a page and saw one banner in the block. You refreshed the page - another banner - displayed in the same advertising block.
Sweepstakes are a type of offer often found in foreign affiliate programs. They are a drawing of some product, where the user must leave their contacts to participate.
Semantic core — a complete list of words, word forms and synonyms included in search queries relevant to our CPA offer. More details in the article about contextual advertising arbitrage.
SubID — a tool that allows you to track statistics in detail and collect all the information about actions. When using this tool, you can analyze traffic, make a list of high-quality sources and disable traffic sources with low conversion.
Subaccount — see "Subaidi".
Teaser — an advertising message built as a riddle, which contains some information about the product, but the product itself - not shown. It - usually a block of a small picture + text. It can also be indirectly relevant to the offer (in color and content), but at the same time be very attention—grabbing.
Traffic — similar to road traffic, this - the flow of visitors to a resource, or those clicking on your link.
Trafficback — a script that allows you to distribute users who are not targeted for one offer to pages with other offers. For example, you buy a VK post in a group with an audience of RU, UA, KZ. The main traffic will go to RU, but if the tracker sees that the user has a UA, KZ IP address, it will redirect him to the corresponding offer that you specify.
Transit page (Transitka) — see "Gasket"
Tracker — a server script that passes all traffic through itself. An extremely useful tool for arbitrage - it can keep detailed statistics, redirect according to specified conditions, cloaking, split testing. There are many different trackers, but they do not have significant differences in functionality.
Targeting — “aiming” at a specific audience during an advertising campaign. Proper targeting allows you to increase the effectiveness of advertising, reduce costs and, in general, obtain a higher final profit.
Fulfillment — a set of operations from the moment the buyer places an order until the moment he receives the purchase.
Hold — the time during which the affiliate program holds the webmaster's requested payment. This - done to check the quality of traffic to avoid fraud from the web. If everything - OK with the traffic (for example, the goods were bought from the post office), then at the end of the hold, the money - transferred to the webmaster's account.
Fraud — a broad concept, often used in the context of low-quality traffic. For example, instead of real people, an advertiser — given bots that make installations, or people who do not buy goods at the post office. The main essence of fraud -to deceive the advertiser and the affiliate.
Shave — a situation when a webmaster - rejected for leads (and, accordingly, - not paid a reward), which were actually successfully accepted and paid for.
ABBREVIATIONS
BL — see "Black List"
WL — see "White List"
WM (WM) — WebMoney payment system
KC (Call Center) — Call center, call processing center.
MT – Advertising network Mail.ru “MyTarget”
PP — Affiliate Program
RK — Advertising campaign, less often - Advertising account
TS — Teaser Networks
FP — Fan Page (advertising page).
API (Application Programming Interface) — a set of ready-made classes, procedures, functions, structures and constants provided by an application (library, service) or operating system for use in external software products. In CPA, it - used, for example, to integrate the affiliate program interface with the advertiser's CRM and CC.
CPA (Cost Per Action) — payment for action, a model of payment for advertising on the Internet, in which the webmaster - paid for specifically designated actions of the visitor on the site, whether it - providing contact information, registration, installing an application , etc. Often the abbreviation - used to name the industry as a whole.
CPL (Cost Per Lead) — payment per lead. In this case, the webmaster - paid for the advertiser to receive contact information of a person interested in a product/service. This abbreviation - often included in a broader term - CPA.
CPS (Cost Per Sale) — payment for a sale. The advertiser pays the webmaster for a completed sale. CPS can be either with a fixed payment or with payment of a certain percentage of the order amount.
CPC (Cost Per Click) — a type of bet where funds are written off for clicking on an ad. This - a certain amount for a user clicking on a search ad with a subsequent transition to the advertised site or one of its pages.
CPM (Cost Per Mile)—a type of bets where funds are written off for 1000 impressions. This - a payment model in which the price — set immediately for 1000 impressions of an advertising block, in other words, for showing the advertiser's ad to visitors, the number of which — 1000.
CR (Conversion Rate)—the same as conversion.
CTA (Call to Action)—a graphic element that motivates and encourages website visitors to perform a specific action, for example: buy, download, subscribe to a newsletter, etc. The CTA suggests exactly what the visitor should do.
CTR (Click Through Rate)—the ratio of the number of clicks on an ad to the total number of its impressions. Accordingly, the higher this indicator, the better users respond to your creativity.
EPC (Earn Per Click)—an indicator that displays the average earnings of a webmaster for one click on his ad. This value - opposite to the CPC value, they are usually compared. If the CPC - higher, then at the end of the advertising campaign you are in the red.
Net30, Net45, Net60 — a model of payment for earnings to a webmaster, common in foreign affiliate programs, in which the hold starts to be counted at the end of the reporting period (for example, a week or a month). The numbers 30, 45 and 60 mean the number of days the funds are on hold before payment.
PPC (Pay Per Click)—an advertising model in which the advertiser pays
to the webmaster for a click on the placed advertisement with a subsequent transition to the advertiser's website.
PPL (Pay Per Lead) —an advertising model with payment per lead. Almost the same as CPL, only from the advertiser's point of view.
PPV (Pay Per View) —an advertising model with payment for views, most often used in Popup and Popunder networks.
ROI (Return Of Investment) — return on investment, in other words, the ratio of the profit received from advertising to the costs of it. ROI — measured in percentages. If your ROI - more than 100%, then your investments are fully paid off.
RPU/ARPU (Average Revenue Per User) — an indicator of average revenue per client. An indicator of how much money each client you attracted to your sales site brings you. It — the ratio of the total revenue to the number of attracted clients.
TDS (Traffic Direction System/Traffic Division System) – traffic distribution system. In addition to distributing traffic, TDS also collects detailed statistics. One of the most important tools for an arbitrageur.
VPN (Virtual Private Network) – a private virtual network. A type of Internet connection that - provided over another Internet network. Thus, the user can hide his personal IP address, transmit encrypted data and visit resources even if they are closed for visiting in his actual GEO.
W-8BEN — a tax form that must be completed by any non-US person who receives money from a US-based company.
ARBITRATION SLANG
Autoapprov — a software that allows you to automatically send an ad for re-moderation after it has been rejected by moderation. Maybe you'll be lucky with the next moderator?
White offer — an offer allowed for advertising in a traffic source. For example, in contextual advertising, original branded items are considered white offers, and their fakes are gray.
Black — blacklist.
Bourgenet (bourgeois) — a collective term for the entire foreign Internet and CPA (except, perhaps, the CIS countries).
White — whitelist, whitelist.
Webs (webmasters) — webmasters, arbitrators.
Gamblo (gambling) — offers on the topic of "gambling" - online casinos, poker rooms.
Games are a niche of gaming CPA offers (most often mobile, desktop installations).
To pour (drain) means to start the movement of traffic through your affiliate link to a certain offer. For example, “I pour on watches” means that the person who wrote this directs the flow of visitors to the site where they can buy watches.
To pour in plus — to engage in traffic arbitrage, while receiving profit (advantage). That is, if your profit from traffic monetization — higher than the costs of the traffic itself, then you pour “in plus”.
Break even — a situation in abritration when the profit from traffic monetization - approximately equal to the costs of traffic, ie you do not receive any benefit in this case, but you do not work at a loss either.
To pour into the minus (into a dumpling house) — a situation when the money spent on traffic did not pay for itself. In other words, it - simply a drain of money into nowhere.
Nutra — a broad vertical covering health, dietary supplements, weight loss, skin care products, and some adult products such as male enhancement products.
Owner — the owner of an affiliate network or online service.
Palka (Paypal) — the largest electronic payment system PayPal.
Pop — PopUp and PopUnder traffic.
Private — this — usually the name for content or offers that are hidden from prying eyes. For example, many affiliate networks have private offers that only select webmasters are allowed to use.
Push an ad/ad/offer — pass moderation with a prohibited creative, prohibited offer in the traffic source. They say, push, because usually the process of passing moderation takes not 1, not 10, and sometimes not 100 attempts.
A simple bundle — an arbitration bundle that does not require a large number of components, no more than 4-5 pieces (offer-creative-source-landing).
Profit — profit, benefit, income.
Rekl — advertiser. Synonym — advert.
Refka — a referral link.
Bundle — as a rule, arbitrageurs call this combination Source-Creative-Offer-PP, which brings them profit (or not). Example of a bundle: Facebook + picture with an offer and a celebrity + offer matching headphones + product PP "Ryumka.biz". See also "simple bundle" and "complex bundle".
Gray offer — an offer that does not pass the moderation of the traffic source. For its advertising, either sources with low traffic quality that do not require complex moderation of creatives are used, or such offers are moderated by replacing the landing page.
A complex combination — an arbitrage combination that, in addition to the standard set of components (offer, creative, source, landing page), requires additional ones that also affect conversion - pre-landing/layout, additional features on the landing page, or traffic flow to the landing page through the public page you created, warming up the buyer of a wow product and increasing his loyalty to the offer.
Stata — statistics, the most important tool of an arbitrageur.
A product — a type of offer in which the paid action - an order for a product. In a broader sense, this - the activity of advertisers who sell various material goods (watches, wallets, gadgets, etc.).
Fan Page — an advertising page.
