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AI in social networks has opened up two sides of the coin - artificial content and millions of earnings out of thin air.
On Instagram, the number of accounts created with the help of AI is growing. Accounts steal photos and videos from real models and content creators, replacing their faces with AI-generated ones. Such content is used to make money on dating sites, OnlyFans, Patreon, and various AI applications. The platform does not yet cope with the problem, which creates problems for real authors.
404 Media teamed up with WIRED to study more than 1,000 of these accounts and found that creating them was very easy. Discord communities and special guides detail how to use ready-made AI apps to generate photos, edit images, and make videos with face swaps. The phenomenon is rapidly scaling, and in the future, such accounts may take over social networks.
Many accounts use deepfakes, replacing the faces of real people in videos. For example, the recently deleted "Chloe Johnson" account with 170,000 followers posted videos stolen from famous models, as well as lesser-known TikTok and Instagram users.
The creators of such accounts earn a lot of money. One of the authors of the guide for AI models claims to have earned a million dollars in six months. The instructions detail how to monetize content through paid subscriptions, selling photos and videos, and chatting with subscribers to increase revenue. Some of the accounts participated in competitions, and their authors created entire agencies to manage AI models.
Real content creators suffer from competition with such accounts. Some models note that their reach on Instagram has dropped a lot. If earlier models received up to 5 million views per month, now this figure rarely exceeds 1 million. Complaints about fake accounts are often useless: Instagram removes them only at the request of copyright holders, and the authors themselves risk being blocked during the reporting process.
Experts note that Instagram not only does not fight against such accounts, but also benefits from them. Artificially created content attracts viewers, and this allows the platform to sell ads. Experts are confident that without the intervention of platforms and stricter control, the use of generative AI will continue to grow, which will create even more difficulties for real users and creators.
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On Instagram, the number of accounts created with the help of AI is growing. Accounts steal photos and videos from real models and content creators, replacing their faces with AI-generated ones. Such content is used to make money on dating sites, OnlyFans, Patreon, and various AI applications. The platform does not yet cope with the problem, which creates problems for real authors.
404 Media teamed up with WIRED to study more than 1,000 of these accounts and found that creating them was very easy. Discord communities and special guides detail how to use ready-made AI apps to generate photos, edit images, and make videos with face swaps. The phenomenon is rapidly scaling, and in the future, such accounts may take over social networks.
Many accounts use deepfakes, replacing the faces of real people in videos. For example, the recently deleted "Chloe Johnson" account with 170,000 followers posted videos stolen from famous models, as well as lesser-known TikTok and Instagram users.
The creators of such accounts earn a lot of money. One of the authors of the guide for AI models claims to have earned a million dollars in six months. The instructions detail how to monetize content through paid subscriptions, selling photos and videos, and chatting with subscribers to increase revenue. Some of the accounts participated in competitions, and their authors created entire agencies to manage AI models.
Real content creators suffer from competition with such accounts. Some models note that their reach on Instagram has dropped a lot. If earlier models received up to 5 million views per month, now this figure rarely exceeds 1 million. Complaints about fake accounts are often useless: Instagram removes them only at the request of copyright holders, and the authors themselves risk being blocked during the reporting process.
Experts note that Instagram not only does not fight against such accounts, but also benefits from them. Artificially created content attracts viewers, and this allows the platform to sell ads. Experts are confident that without the intervention of platforms and stricter control, the use of generative AI will continue to grow, which will create even more difficulties for real users and creators.
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