Teacher
Professional
- Messages
- 2,669
- Reaction score
- 819
- Points
- 113
IT giants vs. EC: Who will win the battle for justice in digital markets?
The European Commission has announced the launch of investigations against the largest technology companies — Alphabet (the parent company of Google), Apple, Meta* and Amazon-on suspicion of violating the Digital Markets Act( DMA).
The focus is on the rules set by Alphabet and Apple for app developers regarding the ability to direct users to third-party products, and the Meta policy, which requires users to consent to the processing of their data or pay for using the services. The European Commission is also investigating Apple's new commission structure for alternative app stores and Amazon's product ranking practices.
According to the Commission, the actions of these companies may not meet the obligations of the DMA, especially when it comes to the freedom of developers to promote their products and enter into contracts directly with users, as well as the fair representation of third-party services in Google search results compared to Alphabet's own services.
The DMA investigation against Alphabet, Apple and Meta was initiated on suspicion of violating articles of the act relating to permissions for processing user data, ensuring freedom of choice and fair presentation of services.
The European Commission intends to complete the investigation within 12 months. If violations are detected, the Commission can impose fines of up to 10% of the company's turnover, which in case of repeated violations can increase to 20%. In extreme cases, additional sanctions are also possible, including requiring the sale of parts of the business or banning the purchase of new services.
The DMA was introduced to ensure competition and fairness in digital markets by regulating the largest platforms that play a key role in businesses access to consumers. The Commission evaluates the measures taken by companies to meet DMA requirements, including collecting feedback from stakeholders.
The European Commission has announced the launch of investigations against the largest technology companies — Alphabet (the parent company of Google), Apple, Meta* and Amazon-on suspicion of violating the Digital Markets Act( DMA).
The focus is on the rules set by Alphabet and Apple for app developers regarding the ability to direct users to third-party products, and the Meta policy, which requires users to consent to the processing of their data or pay for using the services. The European Commission is also investigating Apple's new commission structure for alternative app stores and Amazon's product ranking practices.
According to the Commission, the actions of these companies may not meet the obligations of the DMA, especially when it comes to the freedom of developers to promote their products and enter into contracts directly with users, as well as the fair representation of third-party services in Google search results compared to Alphabet's own services.
The DMA investigation against Alphabet, Apple and Meta was initiated on suspicion of violating articles of the act relating to permissions for processing user data, ensuring freedom of choice and fair presentation of services.
The European Commission intends to complete the investigation within 12 months. If violations are detected, the Commission can impose fines of up to 10% of the company's turnover, which in case of repeated violations can increase to 20%. In extreme cases, additional sanctions are also possible, including requiring the sale of parts of the business or banning the purchase of new services.
The DMA was introduced to ensure competition and fairness in digital markets by regulating the largest platforms that play a key role in businesses access to consumers. The Commission evaluates the measures taken by companies to meet DMA requirements, including collecting feedback from stakeholders.
